---
title: "Fruit Pastilles — £113K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/fruit-pastilles"
last_updated: "2026-07-31T20:03:05.629Z"
locale: en
meta:
description: "Niche score 43/100 · £113K/yr market · 129K searches/yr · £5.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £113K/yr market · 129K searches/yr · £5.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fruit Pastilles — £113K/yr Amazon UK Niche (2026) - Flapen"
---
# **fruit pastilles**
**Skip it**
Pricing outside the sweet spot ($5.55 avg) — this niche doesn't clear our bar today.
Market size 27Growth 23Conversion 97Competition 28Returns 100Price range 31Avg price 15Brand share 22Review moat 84Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****329.31**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£1.11–£21.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£113K**
£113K/yr · 129K searches
**Growth**
**Bad****-3.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£5.55**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fruit pastilles is a £113K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fruit pastilles market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£83K–£111K**
- units × avg price
- **Conversion rate**
- **15.7%**
- **Avg BSR**
- **#72**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **31%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **—flat
**Sellers**
**68**
**Top-5 brand share**
**91%**
Top 20: 94%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**3%**
- Rowntree's46% - Rowntrees23% - by Amazon14% - Berrymans6% - --6% - Bargain Gateway2% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.
9K7KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/fruit-pastilles/trend)
## **Top fruit pastilles search terms**
- **fruit pastilles**95K/yr+1.1%13.4% conv. - **fruit pastilles rowntrees**19K/yr-22.8%10.2% conv. - **rowntrees fruit pastilles**12K/yr-12.2%8.9% conv. - **pastilles**3K/yr-8.4%6.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/fruit-pastilles/search-terms)
## **Top fruit pastilles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£23K30%£34K40%£45K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rowntrees Fruit Pastilles Sweets Tube Multipack Vegan Friendly 4 x 52.5g**Rowntrees**£1.31**4.6★293 rev](https://www.amazon.co.uk/dp/B01BTKRHIM) [2**Rowntrees Fruit Pastilles Sweets Sharing Bag Vegan Friendly 10 x 143g 114g**Rowntree's**£9.45**4.6★149 rev](https://www.amazon.co.uk/dp/B09S45J8PN) [3**by Amazon Fruit Pastilles 250g**by Amazon**£1.15**4.5★250 rev](https://www.amazon.co.uk/dp/B0FJ8ZJYZH) [4**Rowntrees Fruit Pastilles Vegan Friendly Sweets Sharing Bag 143g**Rowntree's**£1.18**4.4★1,758 rev](https://www.amazon.co.uk/dp/B01ELAHA8E) [5**Rowntrees Fruit Pastilles Strawberry & Blackcurrant Sweets Sweets Sharing Bag Strawberry & Blackcurrant 143g**Rowntree's**£1.23**4.6★263 rev](https://www.amazon.co.uk/dp/B073JPN9N5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g**Rowntree's**£1.11**15 rev7mo ago](https://www.amazon.co.uk/dp/B0G8J3HXX8) [**by Amazon Fruit Pastilles 250g**by Amazon**£1.15**250 rev8mo ago](https://www.amazon.co.uk/dp/B0FJ8ZJYZH) [**by Amazon Fruit Jellies Sweets 200g**by Amazon**£1.16**339 rev8mo ago](https://www.amazon.co.uk/dp/B0FFN63CQ3) [**BG Pick & Mix Sweets Candy Pick n Mix Choose Your Sweetie Pouch 800g (- Fruit Pastilles)**Bargain Gateway**£8.39**9 rev1y ago](https://www.amazon.co.uk/dp/B0DXCJGZ8F) [**Rowntrees Fruit Pastilles 4 x 41g**Rowntree's**£1.57**96 rev2y ago](https://www.amazon.co.uk/dp/B0D66WR6KG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rowntrees Fruit Pastilles Sweets Tube Multipack Vegan Friendly 4 x 52.5g**Rowntrees**£1.31**4.6★**▲ 186%**](https://www.amazon.co.uk/dp/B01BTKRHIM) [**by Amazon Fruit Jellies Sweets 200g**by Amazon**£1.16**4.6★**▲ 123%**](https://www.amazon.co.uk/dp/B0FFN63CQ3) [**Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g**Rowntree's**£1.11**4.6★**▲ 91%**](https://www.amazon.co.uk/dp/B0G8J3HXX8) [**Rowntrees Fruit Pastilles Vegan Sweets Tubes 50g x 32 Rolls Pmp (32 Rolls (1 Case))**--**£21.12**5.0★**▲ 46%**](https://www.amazon.co.uk/dp/B0CNRZHH5F) [**Rowntrees Fruit Pastilles Lollies 4 x 65ml (Frozen)**Rowntree's**£2.24**4.6★**— 10%**](https://www.amazon.co.uk/dp/B002Q12TIW)
**~~View all trending →~~**
## **What buyers say about fruit pastilles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**29%
*“they taste very fruity”*
**Sweetness**19%
*“What I enjoyed most is how balanced the sweetness is”*
**Value For Money**15%
*“good value”*
**Flavor**11%
*“Flavours really yummy”*
**Quality-Overall**7%
*“Good quality and value for money very fruity”*
**Ease Of Chewing/Swallowing**4%
*“Not too chewy”*
**Texture/Consistency-Overall**3%
*“Chewy texture”*
**Size-Overall**1%
*“Good size”*
**Soft Feel**1%
*“yes they are softer than the Rowntree's”*
**Vegan/Organic**1%
*“Don't contain too many nasty chemicals either: flavourings are from vegetable concentrates, there is some real juice in it, beef gelatine. note for vegetarians and vegans!., so good quality for the price”*
### **What buyers complain about **
**Taste-Overall**17%
*“Disgusting taste”*
**Sweetness**12%
*“to sweet”*
**Flavor**8%
*“Loads of not so good flavours”*
**Ease Of Chewing/Swallowing**7%
*“chewy”*
**Quality-Overall**4%
*“found inconsistent quality within the same pack”*
**Size-Overall**4%
*“albeit slightly larger”*
**Hard Feel**3%
*“they are not particularly soft”*
**Texture/Consistency-Overall**3%
*“But I didn't like the texture”*
**Artificial Sweeteners**2%
*“They're basically just sickly sweet, super soft, with a hint of really artificial tasting fruit flavours”*
**Chunk/Clump/Collection**2%
*“all stuck together had to put them apart”*
## **Common questions**
- **Is fruit pastilles profitable to sell on Amazon United Kingdom?**
- The niche generates £113K/yr across 16 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the fruit pastilles niche?**
- 7 brands and 68 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in fruit pastilles?**
- Top complaints mined from reviews: Taste-Overall, Sweetness, Flavor. The return rate is 0.0%.
- **When does demand for fruit pastilles peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the fruit pastilles niche?**
- Listings span £1.11–£21.12; the average listing price is £5.55 (sweet spot $15–$100). The average incumbent carries 329 reviews — the moat a new listing must climb.
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