---
title: "Fruit Jellies — £107K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/fruit-jellies"
last_updated: "2026-07-31T20:02:52.410Z"
locale: en
meta:
description: "Niche score 49/100 · £107K/yr market · 155K searches/yr · £7.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £107K/yr market · 155K searches/yr · £7.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fruit Jellies — £107K/yr Amazon UK Niche (2026) - Flapen"
---
# **fruit jellies**
**Skip it**
Prices mostly outside the sweet spot ($1.16–$16.15) — this niche doesn't clear our bar today.
Market size 26Growth 11Conversion 84Competition 43Returns 100Price range 8Avg price 21Brand share 63Review moat 80Quality gap 70
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****393.47**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£107K**
£107K/yr · 155K searches
**Avg price**
**Bad****£7.47**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-27.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.16–£16.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fruit jellies is a £107K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fruit jellies market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£112K–£149K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#4**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **63%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**26%**
- New Berry Fruits22% - Candy Paradise16% - Sweets and Treats11% - by Amazon10% - Berrymans8% - Sweet Treat Gifting Co.7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.4% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/fruit-jellies/trend)
## **Top fruit jellies search terms**
- **fruit jellies**49K/yr-8.0%10.1% conv. - **jelly fruits**25K/yr-43.7%3.1% conv. - **fruit jelly sweets**14K/yr-14.5%9.0% conv. - **newberry fruits**14K/yr-24.6%11.0% conv. - **fruit jellies sweets**7K/yr-9.5%8.2% conv. - **jelly fruit**6K/yr-27.8%3.8% conv. - **jelly pops**6K/yr-32.2%4.9% conv. - **new berry fruits**7K/yr-40.3%7.5% conv. - **newberry fruits original**7K/yr-36.9%15.2% conv. - **newbury fruits**6K/yr-49.2%13.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/fruit-jellies/search-terms)
## **Top fruit jellies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£21K30%£32K40%£43K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Berry Fruits Jewels |Individually Wrapped Assorted Soft Centred Fruit Jellies|**New Berry Fruits**£6.62**4.4★1,570 rev](https://www.amazon.co.uk/dp/B07JC3TNMP) [2**Fruit Jellies 1 Kilo Bag**Sweets and Treats**£6.81**4.6★3,020 rev](https://www.amazon.co.uk/dp/B0047074ZS) [3**by Amazon Fruit Jellies Sweets 200g**by Amazon**£1.16**4.6★339 rev](https://www.amazon.co.uk/dp/B0FFN63CQ3) [4**Candy Paradise Halal Vortex Jelly Pops - Jelly Fruits - TikTok Jelly - Fruity Pops - Ice pops (1)**Candy Paradise**£4.37**3.7★97 rev](https://www.amazon.co.uk/dp/B0D441SK3Y) [5**1kg Fruit Jellies Sweet Assorted Fruit Jellies Fruit Flavoured Soft Sweets Classic British Sweet Bulk Pick And Mix Sweets**Sweet Treat Gifting Co.**£8.49**4.1★48 rev](https://www.amazon.co.uk/dp/B0F3DDJLB7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Fruit Jellies Sweets 200g**by Amazon**£1.16**339 rev8mo ago](https://www.amazon.co.uk/dp/B0FFN63CQ3) [**1kg Fruit Jellies Sweet Assorted Fruit Jellies Fruit Flavoured Soft Sweets Classic British Sweet Bulk Pick And Mix Sweets**Sweet Treat Gifting Co.**£8.49**48 rev1y ago](https://www.amazon.co.uk/dp/B0F3DDJLB7) [**Jelly Pop Candies Jar 35g x 50 | Assorted Fruit-Flavored | Perfect for Parties & Gifting | Sweet Flavour | Fun Shaped Pops | All Age Group Fun | Easy to Store | Stocking Up Jar**Gharana Swaad Ka Khazaana**£12.47**60 rev1y ago](https://www.amazon.co.uk/dp/B0DK1VLSM6) [**Candy Paradise Halal Vortex Jelly Pops - Jelly Fruits - TikTok Jelly - Fruity Pops 50x35g Jar**Candy Paradise**£11.40**27 rev1y ago](https://www.amazon.co.uk/dp/B0DJN674QW) [**Taverners Fruit Jellies sweets 1kg - Assorted Flavour Sweets with Natural Colours & Flavours Made with Real Fruit Juice - Soft Chewy Sweets with Sugar Coating Ideal for Sharing**MyCandyShop**£7.67**148 rev2y ago](https://www.amazon.co.uk/dp/B0D5Y5TD47)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**1kg Fruit Jellies Sweet Assorted Fruit Jellies Fruit Flavoured Soft Sweets Classic British Sweet Bulk Pick And Mix Sweets**Sweet Treat Gifting Co.**£8.49**4.1★**▲ 309%**](https://www.amazon.co.uk/dp/B0F3DDJLB7) [**Fruit Jellies 500g Bag**THE SWEET JAR CO.**£5.60**4.5★**▲ 300%**](https://www.amazon.co.uk/dp/B0CQ8L2HXX) [**Fruit Jellies - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.**THE SWEET JAR CO.**£7.73**4.9★**▲ 148%**](https://www.amazon.co.uk/dp/B0CQ8RRKL8) [**by Amazon Fruit Jellies Sweets 200g**by Amazon**£1.16**4.6★**▲ 77%**](https://www.amazon.co.uk/dp/B0FFN63CQ3) [**Morrisons Fruit Jellies 200g**Morrisons**£1.33**4.5★**▲ 67%**](https://www.amazon.co.uk/dp/B01B409C44)
**~~View all trending →~~**
## **What buyers say about fruit jellies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**37%
*“Delicious treat”*
**Sweetness**17%
*“Gorgeous candy jelly sweets”*
**Value For Money**11%
*“Excellent value”*
**Flavor**8%
*“Gorgeous fruit flavours”*
**Quality-Overall**5%
*“Good CB product”*
**Gifting Purpose**4%
*“Great for a gift”*
**Soft Feel**3%
*“Nice and soft”*
**Advertised Vs Actual Product**2%
*“as advertised”*
**Ease Of Chewing/Swallowing**1%
*“Nice and chewy”*
**Freshness**1%
*“Lovely and fresh”*
### **What buyers complain about **
**Taste-Overall**20%
*“Tasted funny”*
**Sweetness**12%
*“Too much sugar”*
**Value For Money**6%
*“expensive”*
**Flavor**5%
*“Loads of not so good flavours”*
**Size-Overall**4%
*“Big too”*
**Advertised Vs Actual Product**3%
*“This item has a sticker on it saying this is a set do not separate”*
**Artificial Sweeteners**2%
*“Its just coloured sugar with no fruit taste at all”*
**Soft Feel**2%
*“To soft”*
**Durability**2%
*“they don't last long”*
**Texture/Consistency-Overall**2%
*“The texture is kinda weird for me”*
### **Top return reasons **
**Gifting Purpose**50%
**Quality-Overall**50%
## **Common questions**
- **Is fruit jellies profitable to sell on Amazon United Kingdom?**
- The niche generates £107K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the fruit jellies niche?**
- 15 brands and 63 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in fruit jellies?**
- Top complaints mined from reviews: Taste-Overall, Sweetness, Value For Money. The return rate is 0.0%.
- **When does demand for fruit jellies peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.6× the quietest.
- **What does it cost to enter the fruit jellies niche?**
- Listings span £1.16–£16.15; the average listing price is £7.47 (sweet spot $15–$100). The average incumbent carries 393 reviews — the moat a new listing must climb.
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