---
title: "Trend — fruit gums - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/fruit-gums/trend"
last_updated: "2026-07-31T20:02:24.722Z"
locale: en
meta:
  description: "Niche score 46/100 · £290K/yr market · 306K searches/yr · £6.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £290K/yr market · 306K searches/yr · £6.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — fruit gums - Flapen"
---

# **fruit gums**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 51Growth 56Conversion 97Competition 22Returns 100Price range 20Avg price 18Brand share 0Review moat 58Quality gap 27

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,161**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+29.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****£290K**

£290K/yr · 306K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Price range**

**Bad****£0.93–£18.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£6.33**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand