---
title: "Fruit Gums — £290K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/fruit-gums"
last_updated: "2026-07-31T19:04:50.158Z"
locale: en
meta:
description: "Niche score 46/100 · £290K/yr market · 306K searches/yr · £6.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £290K/yr market · 306K searches/yr · £6.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fruit Gums — £290K/yr Amazon UK Niche (2026) - Flapen"
---
# **fruit gums**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 56Conversion 97Competition 22Returns 100Price range 20Avg price 18Brand share 0Review moat 58Quality gap 27
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,161**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+29.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****£290K**
£290K/yr · 306K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£0.93–£18.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£6.33**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fruit gums is a £290K/yr Amazon United Kingdom market (306K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fruit gums market data**
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£380K–£506K**
- units × avg price
- **Conversion rate**
- **15.0%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **42%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Maynards Bassetts76% - Berrymans10% - Morrisons10% - Emerald Meadow3% - THE SWEET JAR CO.2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +29.9% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/fruit-gums/trend)
## **Top fruit gums search terms**
- **wine gums**228K/yr+28.3%12.9% conv. - **wine gums maynards**28K/yr+48.6%11.2% conv. - **maynards wine gums**23K/yr+43.5%11.4% conv. - **winegums**11K/yr-5.8%3.5% conv. - **wine gums gift set**8K/yr+14.7%1.0% conv. - **maynards wine gums 1kg**4K/yr+131.3%12.6% conv. - **wine gum**3K/yr+10.6%8.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/fruit-gums/search-terms)
## **Top fruit gums products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£29K20%£58K30%£87K40%£116K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maynards Bassetts Wine Gums Sweets Mega Sharing Bag 1 kg (Pack of 1)**Maynards Bassetts**£5.60**4.7★3,638 rev](https://www.amazon.co.uk/dp/B08ZTFLZWJ) [2**Maynards Bassetts Wine Gums Sweets Fruity Flavours 350 g (Pack of 1)**Maynards Bassetts**£1.79**4.7★3,638 rev](https://www.amazon.co.uk/dp/B0BQ7MMRF4) [3**Morrisons Wine Gums 227g**Morrisons**£1.18**4.4★249 rev](https://www.amazon.co.uk/dp/B01BM9EZ2G) [4**Maynards Bassetts Wine Gums Juicies Sweets Bursting With Fruity Flavours 130 g Bag (Pack of 1)**Maynards Bassetts**£1.11**4.6★1,284 rev](https://www.amazon.co.uk/dp/B0B8DTVNTF) [5**Maynards Bassetts Wine Gums Sweets Fruity Chewy Candies 130 g (Pack of 1)**Maynards Bassetts**£1.07**5.0★5 rev](https://www.amazon.co.uk/dp/B0GMXMXFHY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Maynards Bassetts Wine Gums Sweets Fruity Chewy Candies 130 g (Pack of 1)**Maynards Bassetts**£1.07**5 rev5mo ago](https://www.amazon.co.uk/dp/B0GMXMXFHY) [**Maynards Bassetts Wine Gums 10 bags x 130g**Emerald Meadow**£18.46**51 rev1y ago](https://www.amazon.co.uk/dp/B0DF78TGHM) [**Wine Gums - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.**THE SWEET JAR CO.**£8.59**16 rev2y ago](https://www.amazon.co.uk/dp/B0CQ9LLBJF) [**Maynards Bassetts Wine Gums Sweets Bag Fruity Flavours 165 g (Pack of 1)**Maynards Bassetts**£0.93**500 rev3y ago](https://www.amazon.co.uk/dp/B0CCMVWZ1C) [**Maynards Bassetts Wine Gums Bursting with Fruity Flavours Multipack for Sharing or Gifting 350 g (Pack of 6)**Maynards Bassetts**£13.25**3,638 rev3y ago](https://www.amazon.co.uk/dp/B0C3HK5V27)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maynards Bassetts Wine Gums Sweets Fruity Chewy Candies 130 g (Pack of 1)**Maynards Bassetts**£1.07**5.0★**▲ 323%**](https://www.amazon.co.uk/dp/B0GMXMXFHY) [**Wine Gums - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.**THE SWEET JAR CO.**£8.59**4.5★**▲ 186%**](https://www.amazon.co.uk/dp/B0CQ9LLBJF) [**Morrisons Wine Gums 227g**Morrisons**£1.18**4.4★**▲ 118%**](https://www.amazon.co.uk/dp/B01BM9EZ2G) [**Maynards Bassetts Wine Gums Bursting with Fruity Flavours Multipack for Sharing or Gifting 350 g (Pack of 6)**Maynards Bassetts**£13.25**4.7★**▲ 58%**](https://www.amazon.co.uk/dp/B0C3HK5V27) [**Maynards Bassetts Winegums 350g**Maynards Bassetts**£2.76**4.6★**▲ 44%**](https://www.amazon.co.uk/dp/B0BQN794SC)
**~~View all trending →~~**
## **What buyers say about fruit gums**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**36%
*“Lovely treat”*
**Sweetness**24%
*“Fruity”*
**Value For Money**13%
*“Worth price”*
**Quality-Overall**7%
*“Good quality value for money very fruity”*
**Flavor**7%
*“Liked: Authentic flavors”*
**Gifting Purpose**3%
*“Bought for a present great large packet good value”*
**Texture/Consistency-Overall**3%
*“Good texture”*
**Moist/Dry**2%
*“Handy for a dry throat and tasty”*
**Ease Of Chewing/Swallowing**1%
*“Nice taste and chewy”*
**Freshness**1%
*“A lovely soft and fresh taste”*
### **What buyers complain about **
**Taste-Overall**45%
*“had a strange taste”*
**Sweetness**13%
*“More like boiled sweets”*
**Value For Money**8%
*“Not great value”*
**Hard Feel**5%
*“They were rock hard”*
**Ease Of Chewing/Swallowing**5%
*“now to chewy or hard to chew like they used to be”*
**Stale/Rotten/Spoiled**5%
*“Old”*
**Ingredients-Overall**5%
*“Ingrediants on packaging diffrent from advertised”*
**Flavor**3%
*“unfortunately they fruit flavour has diminished greatly”*
**Oily/Greasy**3%
*“Greasy”*
**Size-Overall**3%
*“jar could have been bigger for the price”*
## **Common questions**
- **Is fruit gums profitable to sell on Amazon United Kingdom?**
- The niche generates £290K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +29.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the fruit gums niche?**
- 5 brands and 68 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fruit gums?**
- Top complaints mined from reviews: Taste-Overall, Sweetness, Value For Money. The return rate is 0.0%.
- **When does demand for fruit gums peak?**
- Demand peaks in Jun–Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the fruit gums niche?**
- Listings span £0.93–£18.46; the average listing price is £6.33 (sweet spot $15–$100). The average incumbent carries 1,161 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)