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minute","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51NLuI2PCLL.jpg",0.0183,0.0375,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB071WLPG5G",{"asin":715,"title":716,"brand":514,"imageUrl":717,"price":718,"rating":549,"reviews":719,"clickShare90":720,"clickShare360":653,"launchDate":721,"amazonUrl":722},"B01LF3WHOM","Morrisons Market St Colcannon Mash 400g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Sjpl7GSIL.jpg",1.74,1252,0.0148,"2016-09-02","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01LF3WHOM",{"asin":724,"title":725,"brand":726,"imageUrl":727,"price":728,"rating":549,"reviews":729,"clickShare90":730,"clickShare360":731,"launchDate":732,"amazonUrl":733},"B08ZND315K","Co-op Mashed Potato 400g","CO OP","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41zK0Gx9BuL.jpg",1.45,108,0.0128,0.0136,"2021-05-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08ZND315K",{"asin":735,"title":736,"brand":737,"imageUrl":738,"price":739,"rating":538,"reviews":740,"clickShare90":704,"clickShare360":741,"launchDate":742,"amazonUrl":743},"B0BP829M56","Puregro Mashed Potato 1.5kg","Puregro","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41l+nyiF-6L.jpg",9.13,249,0.0133,"2022-12-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BP829M56",{"asin":745,"title":746,"brand":514,"imageUrl":747,"price":748,"rating":560,"reviews":749,"clickShare90":704,"clickShare360":750,"launchDate":751,"amazonUrl":752},"B0GVGD634Z","Morrisons Instant Mash Classic 160g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41JgltGLobL.jpg",1.07,2,0.0032,"2026-03-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GVGD634Z",{"asin":754,"title":755,"brand":517,"imageUrl":756,"price":757,"rating":601,"reviews":758,"clickShare90":759,"clickShare360":760,"launchDate":761,"amazonUrl":762},"B097V38NPW","Idahoan Mashed Potato Pots Bacon and Cheese Dried Potato Mash Cooks in 1 minute Quick Lunch Bulk Pack of 12","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51WHE38k+aL.jpg",12.99,763,0.0107,0.0155,"2021-06-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB097V38NPW",{"asin":764,"title":765,"brand":520,"imageUrl":766,"price":767,"rating":549,"reviews":768,"clickShare90":769,"clickShare360":770,"launchDate":771,"amazonUrl":772},"B0108KBPCI","Mash Direct Carrot and Parsnip Mash 400g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41X81bUB86L.jpg",1.78,474,0.0103,0.0092,"2016-05-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0108KBPCI",{"love":774,"hate":841,"returnReasons":895},[775,782,789,796,803,810,817,823,830,836],{"topic":776,"percentOfMentions":777,"verbatims":778},"Taste-Overall",0.40990000000000004,[779,780,781],"Great taste","Excellent product easy to make and tasty","its great for a snack to",{"topic":783,"percentOfMentions":784,"verbatims":785},"Ease Of Use",0.1208,[786,787,788],"Easy to Use","Easy to store","Nice and very handy",{"topic":790,"percentOfMentions":791,"verbatims":792},"Quality-Overall",0.1081,[793,794,795],"Perfect mash 🤷🏽 Awesome product","Good quality","GREAT PRODUCT",{"topic":797,"percentOfMentions":798,"verbatims":799},"Value For Money",0.09210000000000002,[800,801,802],"Good price","good value","Good value for money",{"topic":804,"percentOfMentions":805,"verbatims":806},"Cooking Instructions",0.060700000000000004,[807,808,809],"its just easy mash - as instant mash goes","Easy to prepare","I use it for a quick corned beef hash or to top a cottage pie - its lovely",{"topic":811,"percentOfMentions":812,"verbatims":813},"Flavor",0.046900000000000004,[814,815,816],"Liked all the flavours except buttery which tasted a bit cheesy","Great flavours","This mash potato has excellent taste",{"topic":818,"percentOfMentions":633,"verbatims":819},"Texture\u002FConsistency-Overall",[820,821,822],"nice texture","For a creamy, rich texture","Texture-wise",{"topic":824,"percentOfMentions":825,"verbatims":826},"Freshness",0.0134,[827,828,829],"fresh","p splash of milk just good as fresh","There's a few days of freshness",{"topic":831,"percentOfMentions":832,"verbatims":833},"Storage Temperature",0.0127,[834,835],"being frozen you can take out what you need the price was really good","I freeze this in tubs useful to have when needed",{"topic":837,"percentOfMentions":838,"verbatims":839},"Chunk\u002FClump\u002FCollection",0.0085,[840],"Quick mash no frills",[842,848,854,861,867,872,877,881,885,890],{"topic":776,"percentOfMentions":843,"verbatims":844},0.1458,[845,846,847],"This tasted vile","It is pretty tasteless so you need to add butter, milk, salt and pepper etc","NO TASTE",{"topic":797,"percentOfMentions":849,"verbatims":850},0.1042,[851,852,853],"Waste of money","This Brand is more expensive than my favorite brand","Ridiculous price when you think about it",{"topic":855,"percentOfMentions":856,"verbatims":857},"Instructions\u002FUser Manual\u002FTroubleshooting",0.09720000000000001,[858,859,860],"ordered it on subscription there are no instructions","This is a powder not a flake no instructions at all","Firstly there aren't any instructions which isn't very helpful - I use 90 g of potato powder",{"topic":862,"percentOfMentions":856,"verbatims":863},"Dilute\u002FWatery",[864,865,866],"Too watery","Dissapointing, this tastes watery & taste is ok","Too watery and tastes like its been made from powder",{"topic":837,"percentOfMentions":868,"verbatims":869},0.0625,[870,871],"Still had lumpy slices that didn't dissolve like mashed potato should","then smash them to pieces",{"topic":873,"percentOfMentions":874,"verbatims":875},"Allergies",0.0417,[876],"Possible allergens",{"topic":878,"percentOfMentions":874,"verbatims":879},"Moist\u002FDry",[880],"since it was supposed to be creamy I found it all rather dry",{"topic":882,"percentOfMentions":874,"verbatims":883},"Strength",[884],"To fragile to survive transit",{"topic":886,"percentOfMentions":654,"verbatims":887},"Ingredients-Overall",[888,889],"Inaccurate ingredients","Full ingredients list is not disclosed on the product page",{"topic":790,"percentOfMentions":891,"verbatims":892},0.0222,[893,894],"not the best one","you are paying for quality here",[],[897,902,907,912,917,922,927,932,937,942],{"term":898,"volume":899,"growthQoq":900,"conversionRate":901},"mashed potato",185164,-0.2492,0.2768,{"term":903,"volume":904,"growthQoq":905,"conversionRate":906},"mash",143678,-0.1704,0.1957,{"term":908,"volume":909,"growthQoq":910,"conversionRate":911},"mash potato",32133,-0.2245,0.1876,{"term":913,"volume":914,"growthQoq":915,"conversionRate":916},"idahoan mash potato",33889,-0.3663,0.0833,{"term":918,"volume":919,"growthQoq":920,"conversionRate":921},"instant mash",26041,-0.275,0.1258,{"term":923,"volume":924,"growthQoq":925,"conversionRate":926},"instant mashed potatoes",13532,-0.3281,0.0675,{"term":928,"volume":929,"growthQoq":930,"conversionRate":931},"idahoan mashed potatoes 12 pack",7117,-0.3299,0.1092,{"term":933,"volume":934,"growthQoq":935,"conversionRate":936},"mashed potatoes",8518,-0.3399,0.1856,{"term":938,"volume":939,"growthQoq":940,"conversionRate":941},"mash potatoes",4479,0.1017,0.1891,{"term":943,"volume":944,"growthQoq":945,"conversionRate":946},"idahoan",30287,-0.2927,0.1493,[948,954,959,965,970,976],{"title":949,"href":950,"score":208,"verdict":951,"marketSize":952,"growth90":953},"garden broom","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fgarden-broom","launch",911408.73,0.3798,{"title":955,"href":956,"score":208,"verdict":951,"marketSize":957,"growth90":958},"electrolytes sachets","\u002Fresearch\u002Fuk\u002Fgrocery\u002Felectrolytes-sachets",1595505.25,0.4581,{"title":960,"href":961,"score":208,"verdict":962,"marketSize":963,"growth90":964},"spider repellent plug in","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fspider-repellent-plug-in","watch",109047.98,0.7121,{"title":966,"href":967,"score":208,"verdict":962,"marketSize":968,"growth90":969},"ice cream tubs","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-tubs",166810.92,1.5052,{"title":971,"href":972,"score":973,"verdict":962,"marketSize":974,"growth90":975},"alcohol free beer","\u002Fresearch\u002Fuk\u002Fgrocery\u002Falcohol-free-beer",70,513756.37,0.324,{"title":977,"href":978,"score":973,"verdict":962,"marketSize":979,"growth90":980},"ice cream cones","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-cones",135142.66,1.7666]