---
title: "Frozen Food — £137K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/frozen-food"
last_updated: "2026-07-31T19:06:56.028Z"
locale: en
meta:
description: "Niche score 57/100 · £137K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £137K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Frozen Food — £137K/yr Amazon UK Niche (2026) - Flapen"
---
# **frozen food**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 30Growth 64Conversion 72Competition 90Returns 100Price range 14Avg price 9Brand share 28Review moat 70Quality gap 50
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****719**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+43.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£137K**
£137K/yr · 660K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Price range**
**Bad****£1.21–£17.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£3.11**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, frozen food is a £137K/yr Amazon United Kingdom market (660K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Apr–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **frozen food market data**
- **Units sold / yr**
- **60K–80K**
- avg 500–750/product
- **Revenue / yr**
- **£187K–£249K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **15%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**94**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**25%**
Top 20: 60%
**Open market**
**10%**
- Chicago Town49% - Morrisons27% - Iceland6% - Swizzels5% - Dr. Oetker2% - M MID-TIER2% - Open — no brand owns it (13 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 63 weeks — +43.1% search growth over the last 90 days.
35K25KSpike '25Holiday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Apr, Dec · busiest ÷ quietest = 9.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/frozen-food/trend)
## **Top frozen food search terms**
- **party snacks**119K/yr+214.3%0.2% conv. - **chicago**201K/yr-1.5%0.5% conv. - **party food**225K/yr+5.7%5.3% conv. - **chicago town pizza**36K/yr-5.9%29.0% conv. - **mini pizza**27K/yr+9.2%11.1% conv. - **chicago town**19K/yr+3.2%26.8% conv. - **frozen party food**23K/yr-24.0%1.1% conv. - **chicargo**8K/yr-2.5%0.5% conv. - **mini pizzas**3K/yr+0.9%17.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/frozen-food/search-terms)
## **Top frozen food products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4K6%£8K9%£12K12%£16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chicago Town 2 Deep Dish Pepperoni Mini Pizzas 2 x 155g (Frozen)**Chicago Town**£2.05**4.6★2,473 rev](https://www.amazon.co.uk/dp/B0142HK0AQ) [2**Chicago Town 2 Deep Dish Ultimate Cheesy Five Cheese Mini Pizzas 2 x 164g (Frozen)**Chicago Town**£2.10**4.2★49 rev](https://www.amazon.co.uk/dp/B0DTV7BTYW) [3**Chicago Town 2 Deep Dish Mega Meaty Pizzas 2 x 157g (Frozen)**Chicago Town**£2.05**4.5★1,265 rev](https://www.amazon.co.uk/dp/B01MCT5Y9F) [4**Morrisons Cocktail Sausage Rolls 750g**Morrisons**£2.00**4.4★149 rev](https://www.amazon.co.uk/dp/B0FCFYX984) [5**Morrisons 12 Cheese and Tomato Mini Deep Dish Pizzas 336g**Morrisons**£2.71**4.4★25 rev](https://www.amazon.co.uk/dp/B0FPGJV67V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Cheese & Tomato Mini Pizza 4pk 356g**Morrisons**£2.66**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GVGGZR96) [**Morrisons 12 Cheese and Tomato Mini Deep Dish Pizzas 336g**Morrisons**£2.71**25 rev12mo ago](https://www.amazon.co.uk/dp/B0FPGJV67V) [**Morrisons Cocktail Sausage Rolls 750g**Morrisons**£2.00**149 rev1y ago](https://www.amazon.co.uk/dp/B0FCFYX984) [**Chicago Town 2 Deep Dish Ultimate Cheesy Five Cheese Mini Pizzas 2 x 164g (Frozen)**Chicago Town**£2.10**49 rev1y ago](https://www.amazon.co.uk/dp/B0DTV7BTYW) [**Chicago Town Takeaway BBQ Stuffed Crust Meat Feast 640g (Frozen)**Chicago Town**£3.68**89 rev1y ago](https://www.amazon.co.uk/dp/B0DJWJJHY5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Cheese & Tomato Mini Pizza 4pk 356g**Morrisons**£2.66**5.0★**▲ 232%**](https://www.amazon.co.uk/dp/B0GVGGZR96) [**Morrisons Cocktail Sausage Rolls 750g**Morrisons**£2.00**4.4★**▲ 97%**](https://www.amazon.co.uk/dp/B0FCFYX984) [**Swizzels Drumstick Squashies Sweets Raspberry and Milk Flavour Sweets Mini Bag Multipack (20 Mini Sweet Bags)**Swizzels**£1.71**4.8★**▲ 94%**](https://www.amazon.co.uk/dp/B0756F6DGZ) [**Swizzels Party Mix Tub 785g Retro Sweets in Bulk Vegan Friendly Family Favourite Sweets Ideal for Parties Birthdays Halloween Christmas large**Swizzels**£5.71**4.6★**▲ 54%**](https://www.amazon.co.uk/dp/B0BD5DPHNB) [**Chicago Town 2 Deep Dish Ultimate Cheesy Five Cheese Mini Pizzas 2 x 164g (Frozen)**Chicago Town**£2.10**4.2★**▲ 48%**](https://www.amazon.co.uk/dp/B0DTV7BTYW)
**~~View all trending →~~**
## **What buyers say about frozen food**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“The chocolate are all so delicious”*
**Value For Money**19%
*“Good value for money”*
**Quality-Overall**10%
*“Good variety”*
**Flavor**6%
*“The flavours are tasty”*
**Sweetness**5%
*“Sugar free”*
**Size-Overall**3%
*“great size”*
**Crispiness**3%
*“Tasty crisps”*
**Advertised Vs Actual Product**3%
*“Works exactually as advertised”*
**Cooking Instructions**2%
*“Cooking it is fairly straightforward”*
**Baking**2%
*“Perfect treats”*
### **What buyers complain about **
**Taste-Overall**19%
*“after about two weeks they lost their taste”*
**Value For Money**8%
*“Overpriced and disappointing”*
**Advertised Vs Actual Product**8%
*“Misleading pictures”*
**Size-Overall**7%
*“Very big bag”*
**Sweetness**6%
*“Far sugary than I remembered”*
**Flavor**6%
*“sometimes the packet doesn't have enough flavouring and tastes oily”*
**Moist/Dry**5%
*“quite a dry base”*
**Stale/Rotten/Spoiled**5%
*“Not Fresh”*
**Quality-Overall**4%
*“Poor quality”*
**Spiciness**3%
*“not as hot”*
### **Top return reasons **
**Size-Overall**83%
**Value For Money**5%
**Locking Mechanism**2%
**Strength**2%
**Defective Material/Parts**2%
**Functionality-Overall**2%
**Compatibility-Overall**2%
## **Common questions**
- **Is frozen food profitable to sell on Amazon United Kingdom?**
- The niche generates £137K/yr across 62 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +43.1%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the frozen food niche?**
- 19 brands and 94 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in frozen food?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for frozen food peak?**
- Demand peaks in Jan–Apr–Dec; the busiest month runs 9.7× the quietest.
- **What does it cost to enter the frozen food niche?**
- Listings span £1.21–£17.16; the average listing price is £3.11 (sweet spot $15–$100). The average incumbent carries 719 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)