---
title: "Fries — £130K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/fries"
last_updated: "2026-07-31T19:05:02.542Z"
locale: en
meta:
description: "Niche score 46/100 · £130K/yr market · 188K searches/yr · £2.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £130K/yr market · 188K searches/yr · £2.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fries — £130K/yr Amazon UK Niche (2026) - Flapen"
---
# **fries**
**Skip it**
Prices mostly outside the sweet spot ($1.74–$4.35) — this niche doesn't clear our bar today.
Market size 29Growth 31Conversion 100Competition 51Returns 100Price range 0Avg price 7Brand share 5Review moat 66Quality gap 53
**Conversion**
**Incredible****25.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****863.13**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+4.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£130K**
£130K/yr · 188K searches
**Avg price**
**Bad****£2.67**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.74–£4.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fries is a £130K/yr Amazon United Kingdom market (188K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fries market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£134K–£160K**
- units × avg price
- **Conversion rate**
- **25.8%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 90%
**Open market**
**0%**
- McCain54% - Morrisons30% - Iceland9% - STRONG ROOTS3% - Lamb Weston2% - BIRDS EYE2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.6% search growth over the last 90 days.
15K10KSpike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/fries/trend)
## **Top fries search terms**
- **fries**143K/yr-2.6%25.8% conv. - **mccain**19K/yr+35.9%13.3% conv. - **frozen fries**9K/yr+44.6%20.2% conv. - **mccain chips**7K/yr+19.6%10.2% conv. - **mccains**4K/yr+18.1%16.1% conv. - **mccain frozen chips**6K/yr+71.6%2.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/fries/search-terms)
## **Top fries products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£10K12%£16K16%£21K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**McCain Crispy French Fries 900g**McCain**£2.84**4.6★2,092 rev](https://www.amazon.co.uk/dp/B0111Y7QIW) [2**McCain Crispy French Fries Frozen 1.4kg**McCain**£3.97**4.7★2,922 rev](https://www.amazon.co.uk/dp/B0111Y7QEQ) [3**Morrisons Thin Cut French Fries 1.2kg**Morrisons**£2.10**4.4★3,432 rev](https://www.amazon.co.uk/dp/B01IB2RZV0) [4**McCain Air Fryer French Fries 750g**McCain**£2.58**4.4★417 rev](https://www.amazon.co.uk/dp/B0CYWYNXHD) [5**Morrisons Skin On Fries 600g (Frozen)**Morrisons**£1.74**4.5★843 rev](https://www.amazon.co.uk/dp/B09QJ28NZB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Outrageously Crispy French Fries 750g**Morrisons**£2.33**13 rev4mo ago](https://www.amazon.co.uk/dp/B0GQC4GB5P) [**McCain Air Fryer Crispy Dippers**McCain**£2.21**57 rev1y ago](https://www.amazon.co.uk/dp/B0FJM7LGFM) [**Lamb Weston Ziggy Seasoned Fries 750g**Lamb Weston**£2.32**14 rev1y ago](https://www.amazon.co.uk/dp/B0DJWGL9QL) [**McCain Air Fryer French Fries 750g**McCain**£2.58**417 rev2y ago](https://www.amazon.co.uk/dp/B0CYWYNXHD) [**McCain Air Fryer Deep Ridge Crinkle 750g**McCain**£2.51**443 rev2y ago](https://www.amazon.co.uk/dp/B0CYX151MS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Outrageously Crispy French Fries 750g**Morrisons**£2.33**4.0★**▲ 147%**](https://www.amazon.co.uk/dp/B0GQC4GB5P) [**Iceland 1.25kg THIN & CRISPY French Fries**Iceland**£1.95**4.4★**▲ 93%**](https://www.amazon.co.uk/dp/B0CFQWD1PJ) [**McCain Air Fryer Crispy Dippers**McCain**£2.21**4.3★**▲ 66%**](https://www.amazon.co.uk/dp/B0FJM7LGFM) [**Lamb Weston Ziggy Seasoned Fries 750g**Lamb Weston**£2.32**4.5★**▲ 53%**](https://www.amazon.co.uk/dp/B0DJWGL9QL) [**McCain Crispy French Fries 900g**McCain**£2.84**4.6★**▲ 48%**](https://www.amazon.co.uk/dp/B0111Y7QIW)
**~~View all trending →~~**
## **What buyers say about fries**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**41%
*“Taste like no other”*
**Crispiness**15%
*“Lovely and crispy little tots”*
**Flavor**7%
*“Good flavour”*
**Cooking Instructions**6%
*“Quick and easy to cook with a decent flavour”*
**Quality-Overall**6%
*“Good quality ideal for having with home made burgers”*
**Ease Of Use**4%
*“super easy to do”*
**Value For Money**3%
*“Great value”*
**Baking**3%
*“Delicious and easy to cook in the oven”*
**Smell**2%
*“Easily the nicest smelling”*
**Salt Content**2%
*“Salt and pepper chips”*
### **What buyers complain about **
**Taste-Overall**23%
*“Not my personal taste”*
**Quality-Overall**13%
*“the quality just wasnt there”*
**Texture/Consistency-Overall**8%
*“the texture can be like rubber”*
**Size-Overall**8%
*“Chip sized”*
**Cooking Instructions**7%
*“Bake them in airfryer not airfry”*
**Crispiness**6%
*“Disappointingly, they weren't really crispy so I gave them a good shake & put them on for another couple of minutes & then repeated for another couple of minues as they still weren't particually crispy”*
**Value For Money**5%
*“Expensive for 2 dinners worth”*
**Nutritional Content**5%
*“Not really worth eating”*
**Moist/Dry**4%
*“Very dry”*
**Burnt/Roasted/Overbaked**2%
*“Otherwise they burn at the edges which is not nice values great”*
## **Common questions**
- **Is fries profitable to sell on Amazon United Kingdom?**
- The niche generates £130K/yr across 30 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the fries niche?**
- 6 brands and 38 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in fries?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Texture/Consistency-Overall. The return rate is 0.0%.
- **When does demand for fries peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the fries niche?**
- Listings span £1.74–£4.35; the average listing price is £2.67 (sweet spot $15–$100). The average incumbent carries 863 reviews — the moat a new listing must climb.
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