---
title: "Trend — fridge fresheners - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/fridge-fresheners/trend"
last_updated: "2026-07-31T19:37:05.057Z"
locale: en
meta:
  description: "Niche score 50/100 · £440K/yr market · 318K searches/yr. A concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £440K/yr market · 318K searches/yr. A concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — fridge fresheners - Flapen"
---

# **fridge fresheners**

**Worth a look**

Shows searches that convert (19.8% search→purchase), but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list.

Market size 57Growth 25Conversion 100Competition 16Returns 100Price range 40Avg price 19Brand share 29Review moat 40Quality gap 76

**Conversion**

**Incredible****19.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£440K**

£440K/yr · 318K searches

**Review moat**

**Okay****2,517.25**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£2.68–£23.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-0.2%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£7.00**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****81%**

top-5 click share — a locked-up shelf