---
title: "French Onion Soup — £36K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/french-onion-soup"
last_updated: "2026-07-31T21:55:04.128Z"
locale: en
meta:
description: "Niche score 48/100 · £36K/yr market · 69K searches/yr · £8.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £36K/yr market · 69K searches/yr · £8.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "French Onion Soup — £36K/yr Amazon UK Niche (2026) - Flapen"
---
# **french onion soup**
**Skip it**
Soft demand (-42.9% this quarter) — this niche doesn't clear our bar today.
Market size 9Growth 4Conversion 66Competition 88Returns 100Price range 50Avg price 24Brand share 28Review moat 83Quality gap 62
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Review moat**
**Great****333.27**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£0.75–£29.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£8.67**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£36K**
£36K/yr · 69K searches
**Growth**
**Bad****-42.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, french onion soup is a £36K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **french onion soup market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£69K–£87K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **60%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**17 **▼falling
**Sellers**
**79**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**27%**
Top 20: 65%
**Open market**
**9%**
- Baxters69% - HEINZ10% - Soul Kitchen4% - Mr Organic3% - Generic3% - Ainsley Harriott2% - Open — no brand owns it (11 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — -42.9% search growth over the last 90 days.
3K2KSpike '25 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/french-onion-soup/trend)
## **Top french onion soup search terms**
- **baxters soup**34K/yr-31.8%9.3% conv. - **gluten free soup**9K/yr-41.1%3.7% conv. - **baxters soup tinned**10K/yr-61.9%6.8% conv. - **vegan soup**9K/yr-47.3%6.7% conv. - **mulligatawny soup**7K/yr-53.4%5.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/french-onion-soup/search-terms)
## **Top french onion soup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£7114%£1K6%£2K8%£3K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Baxters Super Good Pea Broccoli and Basil Pesto Soup 400 g (Pack of 1)**Baxters**£1.64**4.4★162 rev](https://www.amazon.co.uk/dp/B07P967T4G) [2**Baxters Favourites Chicken Broth Soup 400 g (Pack of 6)**Baxters**£8.27**4.2★141 rev](https://www.amazon.co.uk/dp/B0CQMG8Z4Z) [3**Baxters Super Good Root Vegetables & Turmeric Soup 400g**Baxters**£1.76**4.3★257 rev](https://www.amazon.co.uk/dp/B07S23F29Z) [4**Baxters Favourites Scotch Broth Soup 400 g (Pack of 12)**Baxters**£17.68**4.4★344 rev](https://www.amazon.co.uk/dp/B007XR92DY) [5**Heinz Classic Mulligatawny Soup**HEINZ**£1.95**4.6★281 rev](https://www.amazon.co.uk/dp/B0051C18ZS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Baxters Favourites Highlanders Beef Broth Ready-to-Eat Tinned Soup 400 g (Pack of 6)**Baxters**£10.75**76 rev1y ago](https://www.amazon.co.uk/dp/B0DMPJNV9Q) [**Ainsley Harriott Mulligatawny Cup Soup Quick & Convenient Instant Soup Bulk Pack Multipack; Pack of 8 x 4 Servings**Ainsley Harriott**£8.54**38 rev1y ago](https://www.amazon.co.uk/dp/B0DD819MZZ) [**Soul Kitchen Instant Soup Variety Pack Premium Vegan Gluten-Free Cup Soup Low-Calorie Healthy Lunch Real Vegetables No MSG Quick Office Work Snack Three Flavours 12x25g Bundle**Soul Kitchen**£19.99**152 rev2y ago](https://www.amazon.co.uk/dp/B0DWXX2FFB) [**Baxters Favourites Chicken Broth Soup 400 g (Pack of 6)**Baxters**£8.27**141 rev2y ago](https://www.amazon.co.uk/dp/B0CQMG8Z4Z) [**Baxters Favourites Minestrone Soup 400 g (Pack of 6)**Baxters**£8.37**79 rev2y ago](https://www.amazon.co.uk/dp/B0CQMDN53M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Baxters Carrot and Butterbean Vegetarian Soup 400g**Baxters**£1.99**4.3★**▲ 159%**](https://www.amazon.co.uk/dp/B007YZ4S1Q) [**Baxters Super Good Pea Broccoli and Basil Pesto Soup 400 g (Pack of 1)**Baxters**£1.64**4.4★**▲ 67%**](https://www.amazon.co.uk/dp/B07P967T4G) [**Baxters Favourites Lentil and Bacon Soup Gluten Free Tinned Bulk Multipack 400 g (Pack of 12)**Baxters**£20.25**4.5★**▲ 55%**](https://www.amazon.co.uk/dp/B006Z8F2F4) [**Baxters Favourites Highlanders Beef Broth Ready-to-Eat Tinned Soup 400 g (Pack of 6)**Baxters**£10.75**4.1★**▲ 53%**](https://www.amazon.co.uk/dp/B0DMPJNV9Q) [**Baxters Vegetarian Country Garden Soup 400g**Baxters**£1.94**4.2★**▲ 46%**](https://www.amazon.co.uk/dp/B00FJ9KZDY)
**~~View all trending →~~**
## **What buyers say about french onion soup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**37%
*“Really lovely soup”*
**Value For Money**23%
*“Good value for money”*
**Flavor**8%
*“I like the spicy/curry flavour”*
**Quality-Overall**7%
*“Excellent product”*
**Nutritional Content**3%
*“Wheat and gluten free”*
**Cooking Instructions**2%
*“Makes a lovely base for a stew or for bulking out to make a richer vegetable soup. eg by adding more vegetables, water and a vegetable stock cube”*
**Health Benefits-Overall**2%
*“Should have health benefits”*
**Ease Of Use**1%
*“Easy to use”*
**Thickness**1%
*“Lovely thick soup”*
**Spiciness**1%
*“Hearty & spicy”*
### **What buyers complain about **
**Value For Money**13%
*“A little expensive”*
**Taste-Overall**12%
*“Really bland and tasteless”*
**Flavor**11%
*“Flavour possibly too strong”*
**Dilute/Watery**7%
*“Watery”*
**Thickness**6%
*“not as thick as heinz”*
**Quality-Overall**4%
*“Dropped quality for quick profit”*
**Salt Content**4%
*“will need more salt”*
**Powdered/Crumbled**3%
*“Badly dented”*
**Spiciness**3%
*“Too Spicy”*
**Advertised Vs Actual Product**3%
*“on this occasion did not live up to the name”*
## **Common questions**
- **Is french onion soup profitable to sell on Amazon United Kingdom?**
- The niche generates £36K/yr across 62 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -42.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the french onion soup niche?**
- 17 brands and 79 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in french onion soup?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Flavor. The return rate is 0.0%.
- **When does demand for french onion soup peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the french onion soup niche?**
- Listings span £0.75–£29.39; the average listing price is £8.67 (sweet spot $15–$100). The average incumbent carries 333 reviews — the moat a new listing must climb.
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