---
title: "Freeze Pops — £147K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/freeze-pops"
last_updated: "2026-07-31T08:00:51.302Z"
locale: en
meta:
description: "Niche score 73/100 · £147K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 73/100 · £147K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Freeze Pops — £147K/yr Amazon UK Niche (2026) - Flapen"
---
# **freeze pops**
**Worth a look**
Shows demand growing +674.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 32Growth 100Conversion 64Competition 86Returns 100Price range 61Avg price 33Brand share 81Review moat 94Quality gap 68
**Growth**
**Incredible****+674.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****124.59**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£1.27–£36.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.91**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£147K**
£147K/yr · 260K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, freeze pops is a £147K/yr Amazon United Kingdom market (260K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 73/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **freeze pops market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **£198K–£248K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#67**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **46%**
- **Out of stock**
- **8.2%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**33 **▲rising
**Sellers**
**88**
**Top-5 brand share**
**54%**
Top 20: 90%
**Top-5 click share**
**29%**
Top 20: 73%
**Open market**
**40%**
- Mr Freeze18% - Sync'T14% - Generic8% - SHANZA DEPARTMENTAL'S8% - Broadway candy6% - Slush6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +674.7% search growth over the last 90 days.
60K40KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 10.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/freeze-pops/trend)
## **Top freeze pops search terms**
- **ice pops**159K/yr+701.1%5.9% conv. - **ice poles**51K/yr+620.8%4.3% conv. - **freeze pops**21K/yr>1,000%5.0% conv. - **ice pop**15K/yr+475.8%6.2% conv. - **freezer pops**4K/yr+453.2%2.6% conv. - **icepops**3K/yr+560.1%7.0% conv. - **ice pole**3K/yr+497.9%4.5% conv. - **frozen ice lollies**3K/yr+502.5%1.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/freeze-pops/search-terms)
## **Top freeze pops products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£3K4%£6K6%£9K8%£12K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fruit Shoot No Added Sugar Squeezy Ice Pops - PACK OF 3 (i.e. 36 x 45ml Freeze pops in Total)**Generic**£8.98**4.1★290 rev](https://www.amazon.co.uk/dp/B093Q9N9CQ) [2**Mr Freeze Super Size Freeze Pops 75 x 90ml - 5 Ice Lollies Flavours Tropical Strawberry Cola Raspberry & Lemonade - Natural Colours Preservative Free Ice Pops - Vegan 14 Calories Each**Broadway candy**£19.85**3.8★22 rev](https://www.amazon.co.uk/dp/B0GMX5H3JB) [3**Slush Puppie 10pk Squeezee**Slush**£1.56**4.6★672 rev](https://www.amazon.co.uk/dp/B08YNH79NL) [4**Mr Freeze Sour Freezepops 20 X 45ml**Mr Freeze**£1.82**4.3★311 rev](https://www.amazon.co.uk/dp/B09TR8G3L4) [5**Slush Puppy The Original Squeezee Freeze Pops Ice Lolly Poles - 2 X (10 x 60mls) Red Cherry Lemon &Lime Strawberry and Blue Raspberry - Vegetarian Vegan and Gluten Free - 20 Total**Sync'T**£6.44**4.4★31 rev](https://www.amazon.co.uk/dp/B0BYZVP2LP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mr Freeze Party Pops 20 x 45ml**Mr Freeze**£1.79**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GXFM6YV2) [**Mr Freeze Super Size Freeze Pops 75 x 90ml - 5 Ice Lollies Flavours Tropical Strawberry Cola Raspberry & Lemonade - Natural Colours Preservative Free Ice Pops - Vegan 14 Calories Each**Broadway candy**£19.85**22 rev5mo ago](https://www.amazon.co.uk/dp/B0GMX5H3JB) [**Mr Freeze Ice Pops 140 x 45ml Assorted Flavours Freezable Ice Lollies Bulk Pack for Parties Events & Home Suitable for Vegetarians**--**£17.06**84 rev1y ago](https://www.amazon.co.uk/dp/B0FFBN673H) [**Mr Freeze Freeze Pops 140 x 45ml | Assorted Flavours | Freezable Ice Pops | No Artificial Colours | Perfect for Parties Picnics & Kids**Saras Flavours of Asia**£16.55**28 rev1y ago](https://www.amazon.co.uk/dp/B0FC6Y4LVQ) [**Vimto Eezy Freezy Squeezy 10 x 60ml**Vimto**£1.67**32 rev1y ago](https://www.amazon.co.uk/dp/B0F7R7XYKC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mr Freeze Party Pops 20 x 45ml**Mr Freeze**£1.79**5.0★**▲ 48%**](https://www.amazon.co.uk/dp/B0GXFM6YV2) [**Sun Lolly Variety Pack 32 x 60ml Freezable Fruit Ice Lollies in Assorted Flavours No Artificial Sweeteners Great for Kids Parties and Hot Summer Days**Sun Lolly**£12.15**4.6★**▲ 46%**](https://www.amazon.co.uk/dp/B0F38KBCCB) [**Mr Freeze Super Size Freeze Pops 75 x 90ml - 5 Ice Lollies Flavours Tropical Strawberry Cola Raspberry & Lemonade - Natural Colours Preservative Free Ice Pops - Vegan 14 Calories Each**Broadway candy**£19.85**3.8★**▲ 44%**](https://www.amazon.co.uk/dp/B0GMX5H3JB) [**Tsathoggua 100 Pack Ice Pop Bags with Silicone Funnel - Ice Pop Bags - BPA Free Freezer Pop Bags for Homemade Healthy Popsicles Yogurt Juice - 28cm x 5.5cm Popsicle Bags with Zip Seal**Tsathoggua**£5.74**4.2★**▲ 38%**](https://www.amazon.co.uk/dp/B0D8W1BVV5) [**Sugar Free Squeezy Ice Lolly Pops 2 X (Pack of 10 X 50ml) Eezy Freezy - Strawberry Orange Apple & Blackcurrant Freezable Pop Lollies - Gluten Free Suitable For Vegetarians20 Total**Sync'T**£5.94**3.6★**▲ 34%**](https://www.amazon.co.uk/dp/B093HKHC6Y)
**~~View all trending →~~**
## **What buyers say about freeze pops**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**26%
*“A tasty reminder of my childhood”*
**Flavor**21%
*“Good flavor”*
**Value For Money**15%
*“Well worth buying”*
**Size-Overall**7%
*“decent size”*
**Ease Of Use**6%
*“Easy to use”*
**Quality-Overall**5%
*“Very good quality”*
**Advertised Vs Actual Product**4%
*“Just as described”*
**Freshness**3%
*“Refreshing”*
**Leak-Proof**3%
*“Excellent little ice lolly pouches - none of them leak”*
**Sweetness**2%
*“very fruity flavours”*
### **What buyers complain about **
**Value For Money**22%
*“Waste of money”*
**Taste-Overall**17%
*“Unpleasant artificial taste”*
**Flavor**15%
*“The cherry flavour is absolutely VILE”*
**Leak-Proof**11%
*“They leak”*
**Storage Temperature**7%
*“Probably took longer to freeze”*
**Quality-Overall**6%
*“Bad quality, dirt inside the packaging so not clean and not food safe”*
**Size-Overall**5%
*“Wrong size”*
**Dilute/Watery**2%
*“But very watery taste”*
**Ease Of Cleaning**2%
*“Dirty- DO NOT BUY”*
**Bitter**2%
*“left a bitter taste”*
### **Top return reasons **
**Advertised Vs Actual Product**33%
**Size-Overall**22%
**Thickness**17%
**Ease Of Use**11%
**Smell**11%
**Thin**6%
**Quality-Overall**6%
**Leak-Proof**6%
## **Common questions**
- **Is freeze pops profitable to sell on Amazon United Kingdom?**
- The niche generates £147K/yr across 59 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is +674.7%. Flapen's verdict: Worth a look (73/100).
- **How competitive is the freeze pops niche?**
- 33 brands and 88 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in freeze pops?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Flavor. The return rate is 0.0%.
- **When does demand for freeze pops peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 10.4× the quietest.
- **What does it cost to enter the freeze pops niche?**
- Listings span £1.27–£36.39; the average listing price is £9.91 (sweet spot $15–$100). The average incumbent carries 125 reviews — the moat a new listing must climb.
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