---
title: "Freeze Dried Skittles — £11K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/freeze-dried-skittles"
last_updated: "2026-07-31T21:07:45.662Z"
locale: en
meta:
description: "Niche score 44/100 · £11K/yr market · 24K searches/yr · £8.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £11K/yr market · 24K searches/yr · £8.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Freeze Dried Skittles — £11K/yr Amazon UK Niche (2026) - Flapen"
---
# **freeze dried skittles**
**Skip it**
A small market ($11K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 13Conversion 61Competition 37Returns 99Price range 23Avg price 23Brand share 42Review moat 89Quality gap 86
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****226**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£8.26**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.54–£18.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-24.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£11K**
£11K/yr · 24K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, freeze dried skittles is a £11K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **freeze dried skittles market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£12K–£17K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#100**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **57%**
- **Out of stock**
- **29.4%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**12%**
- Monkey Rocks34% - SWEET GUYZ19% - SoSweet10% - Skittles9% - Munch-o-licious8% - In Thing8% - Open — no brand owns it (2 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -24.8% search growth over the last 90 days.
3K2KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/freeze-dried-skittles/trend)
## **Top freeze dried skittles search terms**
- **freeze dried skittles**22K/yr-24.5%5.5% conv. - **freeze dried skittles 1kg**2K/yr-9.4%2.8% conv. - **freeze dried sweets skittles**1K/yr-61.1%6.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/freeze-dried-skittles/search-terms)
## **Top freeze dried skittles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£1K20%£2K30%£3K40%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JCs Freeze Dried Sweets Crunchy Halal Freeze Dried Candy & Fruit | Sweet & Sour Dry Sweets | Freezy Sweet Bundle | White Mix**Monkey Rocks**£5.34**4.1★25 rev](https://www.amazon.co.uk/dp/B0FK3VMV26) [2**SWEET GUYZ Freeze Dried Sweets Skittles Gluten Free Halal Treats Crunchy Candy Party Bag Gift TikTok Viral Snack (200g)**SWEET GUYZ**£7.69**4.6★204 rev](https://www.amazon.co.uk/dp/B0D92CFWY4) [3**Munch-o-licious Freeze Dried Sweets 100g | Vegan Halal | Freeze Dried Candy | American Sweets |TikTok| Gift| Christmas|**Munch-o-licious**£5.33**4.3★655 rev](https://www.amazon.co.uk/dp/B0D9SW1MN5) [4**Freeze Dried Candy 100g Rainbow Bites | Freeze Dried Skittles | TikTok gift | Kids craze | Crunchy Sweets for an enhanced flavour**In Thing**£5.09**4.4★21 rev](https://www.amazon.co.uk/dp/B0DBVXKXSZ) [5**SWEET GUYZ Freeze Dried Sweets Skittles Gluten Free Halal Treats Crunchy Candy Party Bag Gift TikTok Viral Snack (500g)**SWEET GUYZ**£11.43**4.6★204 rev](https://www.amazon.co.uk/dp/B0F3DGBB8H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SoSweet Freeze Dried Sweets Fruity Crunch 50g Pack**SoSweet**£2.54**27 rev10mo ago](https://www.amazon.co.uk/dp/B0FPDDCRZL) [**SoSweet Rainbow Sweets Colourburst Freeze Dried Crunch 50g**SoSweet**£2.61**20 rev10mo ago](https://www.amazon.co.uk/dp/B0FPDHWQWN) [**JCs Freeze Dried Sweets Crunchy Halal Freeze Dried Candy & Fruit | Sweet & Sour Dry Sweets | Freezy Sweet Bundle | White Mix**Monkey Rocks**£5.34**25 rev12mo ago](https://www.amazon.co.uk/dp/B0FK3VMV26) [**JCs Freeze Dried Sweets Crunchy Freeze Dried Candy & Fruit | Sweet & Sour Dry Sweets | Freezy Sweet Bundle | Black Mix**Monkey Rocks**£5.99**10 rev12mo ago](https://www.amazon.co.uk/dp/B0FK3TYKC6) [**JCs Freeze Dried Sweets Crunchy Halal Freeze Dried Candy & Fruit | Sweet & Sour Dry Sweets | Freezy Sweet Bundle | Blue Mix**Monkey Rocks**£5.71**13 rev12mo ago](https://www.amazon.co.uk/dp/B0FK3TYV4X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Skittles Popd Sour Freeze Dried Candy**Skittles**£12.14**4.1★**▲ 204%**](https://www.amazon.co.uk/dp/B0DLLGVBWV) [**Tubbees Freeze Dried Sweets 4 Pack Skittles Bundle 90g Bags 360g Freeze Dried Skittles**Tubbees Slushees**£10.94**3.8★**▲ 187%**](https://www.amazon.co.uk/dp/B0DHQSK9D6) [**JCs Freeze Dried Sweets Crunchy Halal Freeze Dried Candy & Fruit | Sweet & Sour Dry Sweets | Freezy Sweet Bundle | Blue Mix**Monkey Rocks**£5.71**4.1★**▲ 166%**](https://www.amazon.co.uk/dp/B0FK3TYV4X) [**SoSweetie Freeze Dried Sweets Fruity Candy Vegan freeze dried Bag-Perfect for Parties Gifts and Every Occasion(Large 200g Resealable bag) Vegan and Halal Sweets**So Sweetie**£11.09**3.4★**▲ 165%**](https://www.amazon.co.uk/dp/B0DSC54R78) [**Freeze Dried Candy 100g Rainbow Bites | Freeze Dried Skittles | TikTok gift | Kids craze | Crunchy Sweets for an enhanced flavour**In Thing**£5.09**4.4★**▲ 123%**](https://www.amazon.co.uk/dp/B0DBVXKXSZ)
**~~View all trending →~~**
## **What buyers say about freeze dried skittles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**36%
*“Brilliant tasted great and came fast”*
**Sweetness**18%
*“the sweet taste is stronger than normal skittles”*
**Crispiness**7%
*“I do think they are such a nice crunchy little treat they are so addictive”*
**Flavor**5%
*“Definitely different- and utterly delicious”*
**Gifting Purpose**5%
*“Perfect gift”*
**Storage Temperature**5%
*“The best freeze dried sweets”*
**Soft Feel**5%
*“these are just soft”*
**Texture/Consistency-Overall**3%
*“a super-crunchy texture”*
**Value For Money**2%
*“Good value for the money”*
**Ease Of Chewing/Swallowing**2%
*“Melt in your mouth quite easily”*
### **What buyers complain about **
**Sweetness**22%
*“All the sweets were smashed on delivery”*
**Value For Money**16%
*“know I cant give them for what they are theyre very expensive”*
**Flavor**12%
*“different fruit flavours”*
**Quality-Overall**12%
*“not the best”*
**Taste-Overall**8%
*“These were not to our taste”*
**Crispiness**4%
*“Not properly freeze dried sweets no crunch all chewy”*
**Hard Feel**4%
*“only way to describe these is very hard meringues”*
**Chunk/Clump/Collection**2%
*“break up easy if you crunch them”*
## **Common questions**
- **Is freeze dried skittles profitable to sell on Amazon United Kingdom?**
- The niche generates £11K/yr across 14 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the freeze dried skittles niche?**
- 8 brands and 13 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in freeze dried skittles?**
- Top complaints mined from reviews: Sweetness, Value For Money, Flavor. The return rate is 0.1%.
- **When does demand for freeze dried skittles peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the freeze dried skittles niche?**
- Listings span £2.54–£18.82; the average listing price is £8.26 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.
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