---
title: "Freddo — £190K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/freddo"
last_updated: "2026-07-31T19:19:56.474Z"
locale: en
meta:
description: "Niche score 45/100 · £190K/yr market · 192K searches/yr · £13.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £190K/yr market · 192K searches/yr · £13.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Freddo — £190K/yr Amazon UK Niche (2026) - Flapen"
---
# **freddo**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 38Growth 16Conversion 77Competition 28Returns 100Price range 54Avg price 58Brand share 6Review moat 95Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****92.69**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£13.01**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£0.34–£32.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£190K**
£190K/yr · 192K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-17.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, freddo is a £190K/yr Amazon United Kingdom market (192K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **freddo market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£260K–£325K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#478**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **23%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**59**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- Cadbury62% - ARH Joyful Gifts15% - VELAFEE9% - Generic8% - GROBITS4% - Khudadad3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.0% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/freddo/trend)
## **Top freddo search terms**
- **freddo**64K/yr-1.6%10.3% conv. - **freddo chocolate bars**67K/yr-33.8%8.9% conv. - **freddos**18K/yr-14.5%8.4% conv. - **fredo chocolate bars**11K/yr-9.7%4.7% conv. - **freddi**10K/yr-14.5%1.4% conv. - **freddos in bulk box 60**10K/yr-10.9%6.6% conv. - **caramel freddo**4K/yr-12.1%6.1% conv. - **cadbury freddo**3K/yr-22.7%3.2% conv. - **freddo caramel**3K/yr-16.1%4.8% conv. - **fredos chocolate bulk**3K/yr-22.1%5.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/freddo/search-terms)
## **Top freddo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£19K20%£38K30%£57K40%£76K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cadbury Dairy Milk Freddo Frog Chocolate Bar Bitesize Treats 4 x 18 g (Pack of 1)**Cadbury**£1.30**4.8★151 rev](https://www.amazon.co.uk/dp/B0F2FSQC43) [2**Cadbury Dairy Milk Freddo Caramel Chocolate Bars 4 x 78 g (Pack of 1)**Cadbury**£1.27**4.6★174 rev](https://www.amazon.co.uk/dp/B0F2FTPM1Q) [3**Chocolate Bars 12 Multipack - Fredo Frog Chocolate Bars 18g x 12 - Milk Chocolate Treats in a Fun-Sized Multipack Ideal for Snacking Gifting and Sharing**ARH Joyful Gifts**£8.23**4.4★45 rev](https://www.amazon.co.uk/dp/B0FKT26DTX) [4**Cadbury Dairy Milk Freddo Caramel Chocolate Bar 19.5g (Pack of 60 Bars) - Milk Chocolate With Soft Caramel**Cadbury**£19.41**4.5★29 rev](https://www.amazon.co.uk/dp/B0C8TLDDNG) [5**Cadbury Freddo Chocolate Bar 180g**Cadbury**£3.18**4.0★10 rev](https://www.amazon.co.uk/dp/B0FCFX1DXX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GROBITS Fredo Frog Chocolate Bars 24 Pack 18g Milk Chocolate Multipack**GROBITS**£20.44**7 rev3mo ago](https://www.amazon.co.uk/dp/B0GXLBRFNL) [**Chocolate Bars Bulk Pack - Fredo Frog 15 Milk Chocolate Bars (18g each) | Perfect for Sharing Gifting & Everyday Snacks**VELAFEE**£8.39**249 rev6mo ago](https://www.amazon.co.uk/dp/B0GCTVQYDQ) [**Dairy Milk Freddo Chocolate Bar 60 x 18g 39p PMP - Full Box - cdb**Generic**£32.37**15 rev9mo ago](https://www.amazon.co.uk/dp/B0FTM1HJT1) [**Dairy Milk Freddo Chocolate Bars 60 x 18g - Full Box**Generic**£28.69**1 rev9mo ago](https://www.amazon.co.uk/dp/B0GZS2RNDC) [**Chocolate Bars 12 Multipack - Fredo Frog Chocolate Bars 18g x 12 - Milk Chocolate Treats in a Fun-Sized Multipack Ideal for Snacking Gifting and Sharing**ARH Joyful Gifts**£8.23**45 rev11mo ago](https://www.amazon.co.uk/dp/B0FKT26DTX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dairy Milk Freddo Chocolate Bars 60 x 18g - Full Box**Generic**£28.69**5.0★**▲ 455%**](https://www.amazon.co.uk/dp/B0GZS2RNDC) [**GROBITS Fredo Frog Chocolate Bars 24 Pack 18g Milk Chocolate Multipack**GROBITS**£20.44**3.8★**▲ 453%**](https://www.amazon.co.uk/dp/B0GXLBRFNL) [**Cadbury Freddo Chocolate Bar 180g**Cadbury**£3.18**4.0★**▲ 92%**](https://www.amazon.co.uk/dp/B0FCFX1DXX) [**Chocolate Bars Bulk Pack - Fredo Frog 15 Milk Chocolate Bars (18g each) | Perfect for Sharing Gifting & Everyday Snacks**VELAFEE**£8.39**4.3★**▲ 78%**](https://www.amazon.co.uk/dp/B0GCTVQYDQ) [**Cadbury Dairy Milk Freddo Frog Chocolate Bar Bitesize Treats 4 x 18 g (Pack of 1)**Cadbury**£1.30**4.8★**▲ 36%**](https://www.amazon.co.uk/dp/B0F2FSQC43)
**~~View all trending →~~**
## **What buyers say about freddo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**35%
*“Good Value”*
**Taste-Overall**17%
*“Wat can I say chocolate nice”*
**Advertised Vs Actual Product**16%
*“Is what it states is the brand and is iconic”*
**Gifting Purpose**11%
*“Lovely gift box”*
**Flavor**6%
*“Great price lovely tasting”*
**Ease Of Use**5%
*“Quick and efficient”*
**Quality-Overall**5%
*“Excellant product”*
**Sweetness**1%
*“fantastic for when you get that sweet craving or munchie attack”*
**Size-Overall**1%
*“big enough for a satisfying treat”*
### **What buyers complain about **
**Value For Money**38%
*“Too expensive”*
**Taste-Overall**18%
*“in fairness doesn't seem any smaller or less tasty than I remember”*
**Quality-Overall**10%
*“quality is still the same just a shame they have got smaller”*
**Size-Overall**8%
*“in fairness doesn't seem any smaller or less tasty than I remember”*
**Durability**5%
*“they won't last long”*
**Crispiness**5%
*“Sadly, these had a white bloom on them and were very crisp and crumbled when opened”*
**Stale/Rotten/Spoiled**5%
*“Sadly, these had a white bloom on them and were very crisp and crumbled when opened”*
**Powdered/Crumbled**5%
*“this box was stored badly, all the chocolate had white spots and crumble”*
## **Common questions**
- **Is freddo profitable to sell on Amazon United Kingdom?**
- The niche generates £190K/yr across 13 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the freddo niche?**
- 6 brands and 59 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in freddo?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Quality-Overall. The return rate is 0.0%.
- **When does demand for freddo peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the freddo niche?**
- Listings span £0.34–£32.37; the average listing price is £13.01 (sweet spot $15–$100). The average incumbent carries 93 reviews — the moat a new listing must climb.
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