---
title: "Foxs Biscuits — £70K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/foxs-biscuits"
last_updated: "2026-07-31T19:20:42.392Z"
locale: en
meta:
description: "Niche score 49/100 · £70K/yr market · 135K searches/yr · £9.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £70K/yr market · 135K searches/yr · £9.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Foxs Biscuits — £70K/yr Amazon UK Niche (2026) - Flapen"
---
# **foxs biscuits**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 17Conversion 60Competition 75Returns 100Price range 56Avg price 32Brand share 14Review moat 91Quality gap 63
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****171.47**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£1.11–£32.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.83**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£70K**
£70K/yr · 135K searches
**Growth**
**Bad****-15.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, foxs biscuits is a £70K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foxs biscuits market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£79K–£98K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#176**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **25%**
- **Out of stock**
- **13.8%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**10 **▼falling
**Sellers**
**93**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 89%
**Open market**
**4%**
- Fox's49% - Snackify26% - Zamfoods14% - Generic3% - JOLAFUNBS2% - Tilz2% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/foxs-biscuits/trend)
## **Top foxs biscuits search terms**
- **foxes biscuits**54K/yr-20.8%7.6% conv. - **foxs biscuits**40K/yr-12.6%3.1% conv. - **fox biscuits**21K/yr-3.6%4.7% conv. - **fox cookies**5K/yr-5.3%5.4% conv. - **foxs chocolate biscuits**5K/yr-14.5%3.8% conv. - **foxs cookies**4K/yr-19.1%4.9% conv. - **foxes chocolate biscuits**7K/yr-42.1%4.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/foxs-biscuits/search-terms)
## **Top foxs biscuits products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£6K12%£8K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Foxs Fabulous Half Coated Milk Chocolate Cookies 175g**Fox's**£2.08**4.6★385 rev](https://www.amazon.co.uk/dp/B088HW3TPD) [2**Foxs Chunkie Cookies Triple Chocolate 180g**Fox's**£2.01**4.6★347 rev](https://www.amazon.co.uk/dp/B06VT1G52W) [3**Foxs Fabulous cookies Four Luxury Flavours of Milk Triple Half-Coated & White Chocolate Biscuits for special Occasions Supreme Gift to share with friends and Family ((4 Mix Flavours))**Snackify**£10.74**4.4★38 rev](https://www.amazon.co.uk/dp/B0F2D5DJ6M) [4**Foxs Milk Chocolate Chocolatey Biscuits 130g**Fox's**£2.13**4.7★591 rev](https://www.amazon.co.uk/dp/B00S63MUIS) [5**Foxs Fabulous Half Coated Milk Chocolate Cookies 175g | Chocolate Biscuits | Chocolate Chunky Cookies | Chocolate Coated Bread | Available for Hampers and Gifts on all Occassions (Pack of 3)**Snackify**£9.57**5.0★6 rev](https://www.amazon.co.uk/dp/B0GDC315ZX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Foxs Favourites Classic Biscuit Bars Bundle Milk Chocolate & Vanilla Cream Cream Filled Biscuits 2 x 5 Bar Packs 10 Bars Total**Generic**£10.00**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GS66H3QM) [**Foxs Fabulous Half Coated Milk Chocolate Cookies 175g | Chocolate Biscuits | Chocolate Chunky Cookies | Chocolate Coated Bread | Available for Hampers and Gifts on all Occassions (Pack of 3)**Snackify**£9.57**6 rev6mo ago](https://www.amazon.co.uk/dp/B0GDC315ZX) [**Biscuits Gift Set |40x Individually Wrapped Luxury Biscuits Hamper |Grandma Wilds Ginger Shortbread Foxes Biscotti Italian | Food Hamper| Birthday Christmas Gifts for Women Men Kids Family New Home**BAYTRADE**£25.44**65 rev8mo ago](https://www.amazon.co.uk/dp/B0G1863WB9) [**Foxs Classic Biscuits Selection 275g**Fox's**£4.75**2 rev9mo ago](https://www.amazon.co.uk/dp/B0FXBFDYTG) [**Foxs Biscuits Favourites Assortment 2.1kg Bulk Buy Biscuit Catering Multipack 9 Classic Varieties Cookies & Snack Treats for Office Customers Visitors Parties & Sharing Vegetarian Friendly**JOLAFUNBS**£29.12**0 rev9mo ago](https://www.amazon.co.uk/dp/B0FTFYR9DY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Foxs Favourites Classic Biscuit Bars Bundle Milk Chocolate & Vanilla Cream Cream Filled Biscuits 2 x 5 Bar Packs 10 Bars Total**Generic**£10.00**0.0★**▲ 425%**](https://www.amazon.co.uk/dp/B0GS66H3QM) [**Foxs Classic Biscuits Selection 275g**Fox's**£4.75**3.5★**▲ 258%**](https://www.amazon.co.uk/dp/B0FXBFDYTG) [**Foxs Chunkie Cookies Triple Chocolate 180g**Fox's**£2.01**4.6★**▲ 245%**](https://www.amazon.co.uk/dp/B06VT1G52W) [**Foxs Jam N Cream Raspberry and Vanilla Biscuit 150g**Fox's**£1.11**4.6★**▲ 210%**](https://www.amazon.co.uk/dp/B0014N4LUW) [**Foxs Fabulous Cookies Assortment 365g Luxury Biscuit Selection | Perfect for Xmas Gifts Biscuit Gifts Box | Milk Triple White and Half Coated Chocolate Biscuits for All Occasions (1 Box)**Zamfoods**£10.00**4.4★**▲ 158%**](https://www.amazon.co.uk/dp/B0F4Q1GBK5)
**~~View all trending →~~**
## **What buyers say about foxs biscuits**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**22%
*“Biscuits themselves are very nice”*
**Taste-Overall**20%
*“Superb yummy cookies”*
**Quality-Overall**17%
*“Good variety”*
**Value For Money**15%
*“Good value”*
**Gifting Purpose**10%
*“Welcome gift”*
**Advertised Vs Actual Product**3%
*“Just as expected”*
**Size-Overall**2%
*“Good size to dip into tea”*
**Freshness**1%
*“Ain't going to buy expensive QC'd biscuits again, just close your eyes and delve in, they all taste the same and are really fresh”*
**Texture/Consistency-Overall**1%
*“Nice texture”*
**Flavor**1%
*“Great choice super flavour”*
### **What buyers complain about **
**Value For Money**30%
*“WASTE OF MONEY”*
**Advertised Vs Actual Product**13%
*“Don't go on box image expecting a variety as depicted”*
**Chunk/Clump/Collection**8%
*“one sort of little bits”*
**Quality-Overall**8%
*“they just weren't good quality biscuits either like you'd expect”*
**Stale/Rotten/Spoiled**7%
*“Also they didn't taste fresh”*
**Powdered/Crumbled**5%
*“Broken Biscuits”*
**Taste-Overall**5%
*“These didnt taste great at all”*
**Sweetness**3%
*“Except I'm glad there was no so called nice biscuits too sugary those are”*
**Size-Overall**2%
*“Box is smaller than picture”*
**Oily/Greasy**2%
*“The biscuits contain palm oil”*
### **Top return reasons **
**Advertised Vs Actual Product**100%
## **Common questions**
- **Is foxs biscuits profitable to sell on Amazon United Kingdom?**
- The niche generates £70K/yr across 32 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the foxs biscuits niche?**
- 10 brands and 93 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in foxs biscuits?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Chunk/Clump/Collection. The return rate is 0.0%.
- **When does demand for foxs biscuits peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the foxs biscuits niche?**
- Listings span £1.11–£32.49; the average listing price is £9.83 (sweet spot $15–$100). The average incumbent carries 171 reviews — the moat a new listing must climb.
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