---
title: "Fortune Cookies — £81K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/fortune-cookies"
last_updated: "2026-07-31T21:49:36.681Z"
locale: en
meta:
description: "Niche score 39/100 · £81K/yr market · 111K searches/yr · £12.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £81K/yr market · 111K searches/yr · £12.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fortune Cookies — £81K/yr Amazon UK Niche (2026) - Flapen"
---
# **fortune cookies**
**Skip it**
Soft demand (-78.9% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 0Conversion 67Competition 24Returns 100Price range 51Avg price 51Brand share 4Review moat 86Quality gap 62
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****277.75**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.07**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£4.71–£25.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£81K**
£81K/yr · 111K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-78.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, fortune cookies is a £81K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fortune cookies market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£121K–£151K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#142**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **58%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**17**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Silk Road58% - WOODZYCO21% - Saras Flavours of Asia11% - EMBO5% - Glowish2% - Bountiful Harvest1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -78.9% search growth over the last 90 days.
25K15KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 11.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/fortune-cookies/trend)
## **Top fortune cookies search terms**
- **fortune cookies**82K/yr-76.7%9.5% conv. - **chinese fortune cookies**12K/yr-77.1%4.2% conv. - **fortune cookies individually wrapped**12K/yr-91.9%10.9% conv. - **fortune cookie**4K/yr-68.3%4.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/fortune-cookies/search-terms)
## **Top fortune cookies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£24K40%£32K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Silk Road Fortune Cookies 40 Pack - Golden Cookies with Fortune Messages**Silk Road**£8.46**4.7★43 rev](https://www.amazon.co.uk/dp/B0G4WH6HZV) [2**Fortune Cookies x 25 (Pack of 25) Delightful Treats with Surprising Messages Perfect for Parties Celebrations and Special Occasions WoodzyCo Exclusive**WOODZYCO**£9.04**4.3★45 rev](https://www.amazon.co.uk/dp/B0DKD35M9Q) [3**Silk Road Brand Fortune Cookies - 275 Cookies**Silk Road**£25.51**4.6★431 rev](https://www.amazon.co.uk/dp/B00880MBMO) [4**Silk Road | Chinese New Year | Fortune Cookies | 24 pack**Silk Road**£6.68**4.5★1,079 rev](https://www.amazon.co.uk/dp/B01BDO5X1M) [5**Silk Road Fortune Cookies 20 Pack Individually Wrapped with Messages**Silk Road**£6.40**4.3★36 rev](https://www.amazon.co.uk/dp/B0G4WD9KD7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Silk Road Fortune Cookies 40 Pack - Golden Cookies with Fortune Messages**Silk Road**£8.46**43 rev7mo ago](https://www.amazon.co.uk/dp/B0G4WH6HZV) [**Silk Road Fortune Cookies 20 Pack Individually Wrapped with Messages**Silk Road**£6.40**36 rev7mo ago](https://www.amazon.co.uk/dp/B0G4WD9KD7) [**Fortune Cookies x 25 (Pack of 25) Delightful Treats with Surprising Messages Perfect for Parties Celebrations and Special Occasions WoodzyCo Exclusive**WOODZYCO**£9.04**45 rev1y ago](https://www.amazon.co.uk/dp/B0DKD35M9Q) [**Silk Road Fortune Cookies - 70g -12 Cookies (Pack of 2 Total 24 Cookies) | Crunchy Delight with Fun Fortunes Inside | Perfect for Celebrations**Saras Flavours of Asia**£6.99**63 rev2y ago](https://www.amazon.co.uk/dp/B0D819N3LG) [**Silk Road Fortune Cookies - 70g -12 Cookies (Pack of 6 Total 72 Cookies) | Crunchy Delight with Fun Fortunes Inside | Perfect for Celebrations**Saras Flavours of Asia**£12.97**10 rev2y ago](https://www.amazon.co.uk/dp/B0D817F1H6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Silk Road Fortune Cookies - 275 Cookies - 2kg | Unique Fortunes | Perfect for Special Celebrations | Cultural Charm | Bulk Party Cookies**Saras Flavours of Asia**£24.99**3.8★**▲ 240%**](https://www.amazon.co.uk/dp/B0D7D54HF1) [**Fortune Cookies x 25 (Pack of 25) Delightful Treats with Surprising Messages Perfect for Parties Celebrations and Special Occasions WoodzyCo Exclusive**WOODZYCO**£9.04**4.3★**▲ 88%**](https://www.amazon.co.uk/dp/B0DKD35M9Q) [**Silk Road Fortune Cookies 40 Pack - Golden Cookies with Fortune Messages**Silk Road**£8.46**4.7★**▲ 12%**](https://www.amazon.co.uk/dp/B0G4WH6HZV) [**Silk Road | Chinese New Year | Fortune Cookies | 24 pack**Silk Road**£6.68**4.5★**— 8%**](https://www.amazon.co.uk/dp/B01BDO5X1M) [**Silk Road Fortune Cookies - 70g -12 Cookies (Pack of 6 Total 72 Cookies) | Crunchy Delight with Fun Fortunes Inside | Perfect for Celebrations**Saras Flavours of Asia**£12.97**4.1★**— 5%**](https://www.amazon.co.uk/dp/B0D817F1H6)
**~~View all trending →~~**
## **What buyers say about fortune cookies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**26%
*“Cookies tasted nice”*
**Value For Money**23%
*“the price seemed reasonable”*
**Crispiness**11%
*“Beautiful and crispy lovely taste”*
**Quality-Overall**11%
*“Overall, these are great quality fortune cookies that feel perfect for Chinese New Year, themed nights, or any event where you want something a bit different and interactive”*
**Baking**8%
*“all cookies are very nice”*
**Sweetness**4%
*“its sweet and just a classic fortune cookie”*
**Advertised Vs Actual Product**3%
*“Great deal, as described”*
**Vegan/Organic**3%
*“Vegan friendly and they taste good”*
**Design-Overall**3%
*“Nicely presented”*
**Ease Of Use**1%
*“makes them easy to hand out at parties or events”*
### **What buyers complain about **
**Quality-Overall**25%
*“Poor quality”*
**Sweetness**25%
*“very sugary”*
**Flavor**13%
*“they don't seem to be things typically aimed towards the flavour of them”*
## **Common questions**
- **Is fortune cookies profitable to sell on Amazon United Kingdom?**
- The niche generates £81K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -78.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the fortune cookies niche?**
- 6 brands and 17 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in fortune cookies?**
- Top complaints mined from reviews: Quality-Overall, Sweetness, Flavor. The return rate is 0.0%.
- **When does demand for fortune cookies peak?**
- Demand peaks in Jan–Feb; the busiest month runs 11.1× the quietest.
- **What does it cost to enter the fortune cookies niche?**
- Listings span £4.71–£25.51; the average listing price is £12.07 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.
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