---
title: "Products — fortnum and mason - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/fortnum-and-mason/products"
last_updated: "2026-07-31T23:37:52.612Z"
locale: en
meta:
  description: "Niche score 55/100 · £147K/yr market · 207K searches/yr · £25.14 avg price. Soft demand (+0.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £147K/yr market · 207K searches/yr · £25.14 avg price. Soft demand (+0.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — fortnum and mason - Flapen"
---

# **fortnum and mason**

**Worth a look**

Shows low returns (0.1%), but soft demand (+0.8% this quarter) keeps it on the watch list.

Market size 32Growth 26Conversion 35Competition 58Returns 100Price range 89Avg price 95Brand share 35Review moat 96Quality gap 63

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****80.29**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Incredible****£25.14**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£12.96–£39.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£147K**

£147K/yr · 207K searches

**Growth**

**Okay****+0.8%**

90-day search growth — must beat 0% to launch