---
title: "Fortnum and Mason Tea — £49K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/fortnum-and-mason-tea"
last_updated: "2026-07-31T21:06:52.828Z"
locale: en
meta:
description: "Niche score 42/100 · £49K/yr market · 52K searches/yr · £22.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £49K/yr market · 52K searches/yr · £22.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fortnum and Mason Tea — £49K/yr Amazon UK Niche (2026) - Flapen"
---
# **fortnum and mason tea**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 20Conversion 52Competition 21Returns 99Price range 86Avg price 93Brand share 4Review moat 94Quality gap 43
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****119.46**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£22.17**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£12.96–£32.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-9.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£49K**
£49K/yr · 52K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fortnum and mason tea is a £49K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fortnum and mason tea market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£44K–£55K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#436**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **62%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**70**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- Fortnum & Mason60% - Unknown21% - MG Living8% - Fourth Estate7% - FORTNUM & MASON - Breakfast Blend - Lata 250gr3% - HUOMU1%
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -9.1% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/fortnum-and-mason-tea/trend)
## **Top fortnum and mason tea search terms**
- **fortnum and mason tea**42K/yr-9.4%3.4% conv. - **fortnum and mason tea bags**5K/yr-10.5%5.6% conv. - **fortune and mason tea**5K/yr-4.2%3.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/fortnum-and-mason-tea/search-terms)
## **Top fortnum and mason tea products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£20K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fortnum & Mason British Tea Breakfast Blend 25 Teabags**Fortnum & Mason**£12.96**4.6★176 rev](https://www.amazon.co.uk/dp/B00HTTMW9W) [2**FORTNUM & MASON Fortnums Famous Tea Bag Selection (Famous Selection of Fortnum) Tea Bags 60 tea bags**Unknown**£30.44**4.7★175 rev](https://www.amazon.co.uk/dp/B01N1641TB) [3**FORTNUM & MASON Royal Blend 50 Tea Bag Tin**Fortnum & Mason**£22.40**3.8★152 rev](https://www.amazon.co.uk/dp/B07D3GNJML) [4**British Royal Warrant Fortnum & Mason K?nigs Mix Tea 1 Tin (250 g) Fortnum & Mason Royal Blend**Fortnum & Mason**£26.48**4.5★75 rev](https://www.amazon.co.uk/dp/B00GY3UZV6) [5**Fortnum & Mason: Time for Tea: A 300-Year History and Afternoon Tea Recipe Book**Fourth Estate**£16.66**4.8★415 rev](https://www.amazon.co.uk/dp/0008387109)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fortnum & Mason British Tea Breakfast Blend | 50 Tea Bags (Jumbo Pack) | English Breakfast | Assam Blend**MG Living**£23.11**19 rev2y ago](https://www.amazon.co.uk/dp/B0CQDCJP6S) [**FORTNUM + MASON Fortnums Famous Tea Bag Selection (Famous Selection of Fortnum) Tea Bags | 60 tea bags | Gift Set**MG Living**£32.06**17 rev2y ago](https://www.amazon.co.uk/dp/B0CHMKDQXN) [**FORTNUM & MASON Royal Blend 50 Tea Bag Tin**Fortnum & Mason**£22.40**152 rev6y ago](https://www.amazon.co.uk/dp/B07D3GNJML) [**Fortnum & Mason: Time for Tea: A 300-Year History and Afternoon Tea Recipe Book**Fourth Estate**£16.66**415 rev6y ago](https://www.amazon.co.uk/dp/0008387109) [**FORTNUM & MASON - Breakfast Blend - 250 g Tin**FORTNUM & MASON - Breakfast Blend - Lata 250gr**£28.64**57 rev8y ago](https://www.amazon.co.uk/dp/B077CT8LSL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fortnum & Mason: Time for Tea: A 300-Year History and Afternoon Tea Recipe Book**Fourth Estate**£16.66**4.8★**▲ 184%**](https://www.amazon.co.uk/dp/0008387109) [**Fortnum & Mason Royal blend tea box type (tea bag 50 input) Fortnum & Mason ROYAL BLEND**Fortnum & Mason**£19.96**3.8★**▲ 43%**](https://www.amazon.co.uk/dp/B00JVO0808) [**FORTNUM & MASON Fortnums Famous Tea Bag Selection (Famous Selection of Fortnum) Tea Bags 60 tea bags**Unknown**£30.44**4.7★**▲ 20%**](https://www.amazon.co.uk/dp/B01N1641TB) [**Fortnum & Mason British Tea Breakfast Blend 25 Teabags**Fortnum & Mason**£12.96**4.6★**▲ 13%**](https://www.amazon.co.uk/dp/B00HTTMW9W) [**FORTNUM & MASON Royal Blend 50 Tea Bag Tin**Fortnum & Mason**£22.40**3.8★**▲ 12%**](https://www.amazon.co.uk/dp/B07D3GNJML)
**~~View all trending →~~**
## **What buyers say about fortnum and mason tea**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**34%
*“Great present, arrived promptly”*
**Flavor**18%
*“Superb flavour”*
**Taste-Overall**15%
*“Nice tea”*
**Quality-Overall**13%
*“Really good quality tea”*
**Value For Money**13%
*“Worth the price tag”*
**Blend/Ratio**1%
*“Perfect for gifting or trying different blends at home”*
### **What buyers complain about **
**Value For Money**67%
*“But it's cheaper to buy direct”*
### **Top return reasons **
**Cover Quality**100%
## **Common questions**
- **Is fortnum and mason tea profitable to sell on Amazon United Kingdom?**
- The niche generates £49K/yr across 13 tracked products. 90-day search growth is -9.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the fortnum and mason tea niche?**
- 6 brands and 70 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in fortnum and mason tea?**
- Top complaints mined from reviews: Value For Money. The return rate is 0.1%.
- **When does demand for fortnum and mason tea peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the fortnum and mason tea niche?**
- Listings span £12.96–£32.06; the average listing price is £22.17 (sweet spot $15–$100). The average incumbent carries 119 reviews — the moat a new listing must climb.
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