---
title: "Search terms — food - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/food/search-terms"
last_updated: "2026-07-31T21:06:48.256Z"
locale: en
meta:
  description: "Niche score 52/100 · £634K/yr market · 2.3M searches/yr. Pricing outside the sweet spot ($5.25 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £634K/yr market · 2.3M searches/yr. Pricing outside the sweet spot ($5.25 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — food - Flapen"
---

# **food**

**Worth a look**

Shows low returns (0.0%), but pricing outside the sweet spot ($5.25 avg) keeps it on the watch list.

Market size 66Growth 20Conversion 60Competition 81Returns 100Price range 34Avg price 15Brand share 36Review moat 30Quality gap 33

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Market size**

**Good****£634K**

£634K/yr · 2.3M searches

**Conversion**

**Good****5.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£0.75–£22.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,484.27**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-9.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.25**

avg listing price — sweet spot $15–$100