---
title: "Food Colouring — £415K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/food-colouring"
last_updated: "2026-07-31T19:31:35.018Z"
locale: en
meta:
description: "Niche score 45/100 · £415K/yr market · 465K searches/yr · £6.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £415K/yr market · 465K searches/yr · £6.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Food Colouring — £415K/yr Amazon UK Niche (2026) - Flapen"
---
# **food colouring**
**Skip it**
Prices mostly outside the sweet spot ($1.51–$14.84) — this niche doesn't clear our bar today.
Market size 56Growth 16Conversion 96Competition 23Returns 100Price range 0Avg price 19Brand share 45Review moat 35Quality gap 43
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£415K**
£415K/yr · 465K searches
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,988.31**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£6.93**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-18.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.51–£14.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, food colouring is a £415K/yr Amazon United Kingdom market (465K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **food colouring market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£347K–£416K**
- units × avg price
- **Conversion rate**
- **12.9%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**16%**
- Treedoa25% - HXDZFX17% - Belissia17% - SigWong12% - Limino7% - FANKOO6% - Open — no brand owns it (7 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.
13K8KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/food-colouring/trend)
## **Top food colouring search terms**
- **food colouring**312K/yr-22.1%9.7% conv. - **food colouring set**45K/yr+30.5%13.9% conv. - **food dye**23K/yr-14.2%9.6% conv. - **food coloring**15K/yr-21.9%6.7% conv. - **pastel food colouring**8K/yr-40.1%2.3% conv. - **slime colouring**6K/yr-9.8%7.1% conv. - **food colour**7K/yr-18.6%4.5% conv. - **food colouring liquid**13K/yr-57.9%10.4% conv. - **cake colouring**7K/yr-31.7%4.4% conv. - **icing colouring**7K/yr-24.1%7.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/food-colouring/search-terms)
## **Top food colouring products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£41K20%£83K30%£124K40%£166K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Food Colouring Liquid Set 18 Colors x 10ml Food Grade Food Dye Edible Vibrant Concentrated Liquid Colour for Cake Decorating Baking Easter Egg Icing Fondant Cookies Macaron Slime Making DIY Crafts Kit**Treedoa**£5.99**4.6★2,624 rev](https://www.amazon.co.uk/dp/B0D7HFMM1B) [2**Food Colouring - 12 Colours x 6ml Food Dye Concentrated Liquid Cake Food Colouring Set**HXDZFX**£6.00**4.5★8,770 rev](https://www.amazon.co.uk/dp/B07TVGNZ2L) [3**Belissia food colouring set - 8x10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste**Belissia**£7.02**4.4★16,518 rev](https://www.amazon.co.uk/dp/B07F16BD5N) [4**Food Colouring - 12 Colours Variety Liquid Cake Icing Food Colouring Kit for Baking Fondant Decorating and Cooking - Vibrant Food Colour Dye for Airbrush DIY Slime Making and Crafts - 6ml Each**Limino**£5.96**4.4★2,184 rev](https://www.amazon.co.uk/dp/B08LYRTVFY) [5**FANKOO Food Colouring 7 Colour Concentrated Liquid Cake Food Colouring Set for Baking Fondant Cake Decorating - Vibrant Food Colour Dye for Airbrush Slime Making and DIY Crafts - 12ml Each**FANKOO**£4.56**4.4★719 rev](https://www.amazon.co.uk/dp/B0BV73V8HT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Food Colouring - 10 Colours Liquid Food Colouring Set High Concentrated Food Dye for Baking Macarons Fondant Cake Decorating Kit - 6ml/bottle**Kicofood**£5.03**189 rev1y ago](https://www.amazon.co.uk/dp/B0CZP7CLVS) [**Food Colouring 7 Colours x 12ml Food Colours Set for Cakes Baking Biscuits Macaroon Highly Concentrated Food Colouring for Fondant Icing Slime Making DIY Supplies Kit(Mixed 84ml)**HeyBalon**£4.80**359 rev2y ago](https://www.amazon.co.uk/dp/B0D5H61Y4Y) [**Food Colouring Liquid Set 18 Colors x 10ml Food Grade Food Dye Edible Vibrant Concentrated Liquid Colour for Cake Decorating Baking Easter Egg Icing Fondant Cookies Macaron Slime Making DIY Crafts Kit**Treedoa**£5.99**2,624 rev2y ago](https://www.amazon.co.uk/dp/B0D7HFMM1B) [**Culpitt Food Colours 6 Pack Made in UK Red Blue Green Pink Orange Yellow Liquid for Baking Cooking and Cake Decorating 228 Ml 228 G**Culpitt Select**£7.46**34 rev2y ago](https://www.amazon.co.uk/dp/B0D31WHGNG) [**Food Colouring Set - 6x30ml Food Grade Liquid Food Colouring Edible Icing Colours for Dessert Decoration Cake Decorating Baking Easter Eggs Holiday Biscuits - Vegan**SigWong**£8.54**159 rev2y ago](https://www.amazon.co.uk/dp/B0CHYFHNMY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Food Colouring - 12 Color Concentrated Liquid Food Colouring Set - neon Liquid Food Color Dye for Baking Decorating Icing Cooking DIY Crafts - 10ml Bottles**SigWong**£6.28**4.5★**▲ 78%**](https://www.amazon.co.uk/dp/B09QRV33RG) [**Colour Splash Food Colouring Gel | Green | Highly Concentrated Gels Easy To Use Squeezy Tubes Edible Ingredients Transform Plain Cakes Into Bright Eye-Catching Creations - Green 25g**Colour Splash**£1.51**4.6★**▲ 56%**](https://www.amazon.co.uk/dp/B017XNFV7I) [**Belissia food colouring set - 8x10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste**Belissia**£7.02**4.4★**▲ 45%**](https://www.amazon.co.uk/dp/B07F16BD5N) [**Food Colouring - 12 Colours Variety Liquid Cake Icing Food Colouring Kit for Baking Fondant Decorating and Cooking - Vibrant Food Colour Dye for Airbrush DIY Slime Making and Crafts - 6ml Each**Limino**£5.96**4.4★**▲ 37%**](https://www.amazon.co.uk/dp/B08LYRTVFY) [**Food Colouring - 10 Colours Liquid Food Colouring Set High Concentrated Food Dye for Baking Macarons Fondant Cake Decorating Kit - 6ml/bottle**Kicofood**£5.03**4.4★**▲ 26%**](https://www.amazon.co.uk/dp/B0CZP7CLVS)
**~~View all trending →~~**
## **What buyers say about food colouring**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**47%
*“Superb colours”*
**Value For Money**15%
*“Great price too”*
**Quality-Overall**14%
*“The quality is decent for everyday baking”*
**Artificial Colors**5%
*“Great for making brightly coloured play dough”*
**Ease Of Use**5%
*“Easy to use”*
**Advertised Vs Actual Product**2%
*“does the job”*
**Baking**2%
*“cakes and icing”*
**Gifting Purpose**1%
*“It was a present”*
**Taste-Overall**1%
*“Taste is good”*
**Ease Of Chewing/Swallowing**1%
*“easy to squeeze out”*
### **What buyers complain about **
**Color**16%
*“Colour not vibrant enough”*
**Artificial Colors**16%
*“buy supermarket red food colouring”*
**Size-Overall**9%
*“small squeezy bottles”*
**Taste-Overall**8%
*“Awful taste to it”*
**Ease Of Use**6%
*“making them a bit difficult to open”*
**Ingredients-Overall**4%
*“Some ingredients may come from animal”*
**Quality-Overall**3%
*“not as good as othe brands for the same pricing”*
**Weight Light**1%
*“The shades were much lighter than expected”*
**Bitter**1%
*“made it bitter which made the cake not enjoyable”*
**Strength**1%
*“alas not very strong”*
## **Common questions**
- **Is food colouring profitable to sell on Amazon United Kingdom?**
- The niche generates £415K/yr across 16 tracked products. 90-day search growth is -18.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the food colouring niche?**
- 13 brands and 23 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in food colouring?**
- Top complaints mined from reviews: Color, Artificial Colors, Size-Overall. The return rate is 0.1%.
- **When does demand for food colouring peak?**
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the food colouring niche?**
- Listings span £1.51–£14.84; the average listing price is £6.93 (sweet spot $15–$100). The average incumbent carries 2,988 reviews — the moat a new listing must climb.
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