---
title: "Food Colouring Paste — £71K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/food-colouring-paste"
last_updated: "2026-07-31T18:21:53.852Z"
locale: en
meta:
description: "Niche score 35/100 · £71K/yr market · 85K searches/yr · £10.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £71K/yr market · 85K searches/yr · £10.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Food Colouring Paste — £71K/yr Amazon UK Niche (2026) - Flapen"
---
# **food colouring paste**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 15Conversion 79Competition 24Returns 100Price range 34Avg price 38Brand share 0Review moat 32Quality gap 30
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£10.62**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£2.97–£21.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,297.57**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£71K**
£71K/yr · 85K searches
**Growth**
**Bad****-19.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, food colouring paste is a £71K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **food colouring paste market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£53K–£64K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#82**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Sugarflair Colours76% - Wilton14% - PME8% - Belissia2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 37 weeks — -19.8% search growth over the last 90 days.
2K2KNov '25Dec '25Feb '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/food-colouring-paste/trend)
## **Top food colouring paste search terms**
- **sugarflair food colouring**30K/yr-25.4%6.0% conv. - **sugar flair food colouring**13K/yr-14.3%5.5% conv. - **wilton food colouring**12K/yr-24.8%5.4% conv. - **food colouring paste**12K/yr-16.5%6.2% conv. - **sugarflair**7K/yr-18.5%3.5% conv. - **pme food colouring**6K/yr-8.5%2.3% conv. - **americolor food colouring**2K/yr-1.9%0.6% conv. - **wilton food colouring gel**3K/yr-15.5%7.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/food-colouring-paste/search-terms)
## **Top food colouring paste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£21K40%£29K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sugarflair Essentials Food Colouring Paste Set 8x 25g - Vibrant Concentrated Paste for Cake Decorating Sugar Paste Buttercream Royal Icing Macarons - Bake-Stable Vegan Kosher**Sugarflair Colours**£9.32**4.6★354 rev](https://www.amazon.co.uk/dp/B0DHHDH4NV) [2**Sugarflair Red Extra Food Colouring Paste 42g - Maximum Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable**Sugarflair Colours**£5.84**4.6★7,474 rev](https://www.amazon.co.uk/dp/B007VHFK8C) [3**Wilton 8 Gel Icing Colour Set 226.4 g**Wilton**£14.84**4.7★5,894 rev](https://www.amazon.co.uk/dp/B07WGQ22X6) [4**Sugarflair Pick Any 3 Concentrated Spectral Pastel & Satin Pastes 25g**Sugarflair Colours**£9.98**4.6★400 rev](https://www.amazon.co.uk/dp/B0B1VGF3MX) [5**PME Paste Food Colour - Set of 8 (200g)**PME**£10.38**4.6★2,180 rev](https://www.amazon.co.uk/dp/B01D5SKJWC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sugarflair Essentials Food Colouring Gel Set Multi 10x 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable**Sugarflair Colours**£17.60**28 rev10mo ago](https://www.amazon.co.uk/dp/B0FQ34JSB7) [**Sugarflair Essentials Food Colouring Paste Set 8x 25g - Vibrant Concentrated Paste for Cake Decorating Sugar Paste Buttercream Royal Icing Macarons - Bake-Stable Vegan Kosher**Sugarflair Colours**£9.32**354 rev1y ago](https://www.amazon.co.uk/dp/B0DHHDH4NV) [**Sugarflair Pick Any 3 Concentrated Spectral Pastel & Satin Pastes 25g**Sugarflair Colours**£9.98**400 rev4y ago](https://www.amazon.co.uk/dp/B0B1VGF3MX) [**Sugarflair Pick Any 4 Concentrated Spectral Pastel & Satin Pastes 25g**Sugarflair Colours**£12.96**400 rev4y ago](https://www.amazon.co.uk/dp/B0B1VHC6W8) [**Sugarflair Blue Food Colouring Paste Set 4x 25g - Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable**Sugarflair Colours**£8.89**269 rev4y ago](https://www.amazon.co.uk/dp/B0B1F6NMFL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Belissia food colouring set - 8x10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste**Belissia**£7.02**4.4★**▲ 59%**](https://www.amazon.co.uk/dp/B07F16BD5N) [**Sugarflair Pastel Baby Pink Food Colouring Paste 25g - Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable**Sugarflair Colours**£4.00**4.5★**▲ 33%**](https://www.amazon.co.uk/dp/B00HCT28BQ) [**Sugarflair Essentials Food Colouring Gel Set Multi 10x 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable**Sugarflair Colours**£17.60**4.3★**▲ 32%**](https://www.amazon.co.uk/dp/B0FQ34JSB7) [**Sugarflair Blue Food Colouring Paste Set 4x 25g - Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable**Sugarflair Colours**£8.89**4.7★**▲ 32%**](https://www.amazon.co.uk/dp/B0B1F6NMFL) [**Sugarflair Pick Any 3 Concentrated Spectral Pastel & Satin Pastes 25g**Sugarflair Colours**£9.98**4.6★**▲ 15%**](https://www.amazon.co.uk/dp/B0B1VGF3MX)
**~~View all trending →~~**
## **What buyers say about food colouring paste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**39%
*“Good colour”*
**Quality-Overall**14%
*“Great product, good pigment”*
**Value For Money**12%
*“Good price”*
**Artificial Colors**8%
*“As others have said this foid colouring is perfect for red velvet cakes”*
**Baking**4%
*“Can use in baking”*
**Taste-Overall**4%
*“Looks absolutely delicious”*
**Advertised Vs Actual Product**4%
*“As described”*
**Ease Of Use**3%
*“Easy to use”*
**Ease Of Cleaning**1%
*“Easy clean up”*
**Vegan/Organic**1%
*“Suitable for vegetarians”*
### **What buyers complain about **
**Color**35%
*“Not vibrant enough”*
**Artificial Colors**8%
*“buy supermarket red food colouring”*
**Value For Money**6%
*“Pricey”*
**Taste-Overall**4%
*“cannot taste them at all”*
**Ease Of Use**2%
*“it's hard to get off your hands”*
**Ingredients-Overall**2%
*“Has ingredients changed”*
**Functionality-Overall**2%
*“Don't work”*
**Color Fading/Discoloration**2%
*“Blacked out”*
**Dilute/Watery**2%
*“this is a gel type consistency not a liquid so does water down the buttercream”*
**Strength**2%
*“alas not very strong”*
## **Common questions**
- **Is food colouring paste profitable to sell on Amazon United Kingdom?**
- The niche generates £71K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.8%. Flapen's verdict: Skip it (35/100).
- **How competitive is the food colouring paste niche?**
- 4 brands and 18 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in food colouring paste?**
- Top complaints mined from reviews: Color, Artificial Colors, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the food colouring paste niche?**
- Listings span £2.97–£21.14; the average listing price is £10.62 (sweet spot $15–$100). The average incumbent carries 3,298 reviews — the moat a new listing must climb.
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