---
title: "Products — food colouring gel - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/food-colouring-gel/products"
last_updated: "2026-07-31T23:42:55.301Z"
locale: en
meta:
  description: "Niche score 48/100 · £99K/yr market · 132K searches/yr · £8.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £99K/yr market · 132K searches/yr · £8.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — food colouring gel - Flapen"
---

# **food colouring gel**

**Skip it**

Soft demand (-24.0% this quarter) — this niche doesn't clear our bar today.

Market size 25Growth 13Conversion 82Competition 58Returns 100Price range 18Avg price 24Brand share 78Review moat 40Quality gap 37

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,537.91**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£99K**

£99K/yr · 132K searches

**Avg price**

**Bad****£8.56**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.02–£17.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-24.0%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")