---
title: "Food Colouring Gel — £99K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/food-colouring-gel"
last_updated: "2026-07-31T23:39:10.257Z"
locale: en
meta:
description: "Niche score 48/100 · £99K/yr market · 132K searches/yr · £8.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £99K/yr market · 132K searches/yr · £8.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Food Colouring Gel — £99K/yr Amazon UK Niche (2026) - Flapen"
---
# **food colouring gel**
**Skip it**
Soft demand (-24.0% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 13Conversion 82Competition 58Returns 100Price range 18Avg price 24Brand share 78Review moat 40Quality gap 37
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,537.91**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£99K**
£99K/yr · 132K searches
**Avg price**
**Bad****£8.56**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.02–£17.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-24.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, food colouring gel is a £99K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **food colouring gel market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£86K–£107K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#103**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **73%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**57%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 99%
**Open market**
**35%**
- SigWong17% - Wilton13% - ERCorArt9% - Treedoa9% - Sugarflair Colours8% - PME8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.0% search growth over the last 90 days.
4K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/food-colouring-gel/trend)
## **Top food colouring gel search terms**
- **gel food colouring**47K/yr-18.1%7.0% conv. - **food colouring gel**50K/yr-35.3%7.2% conv. - **gel food colouring set**14K/yr-23.1%7.9% conv. - **food gel colouring for cakes**4K/yr-9.7%5.5% conv. - **cake colouring gel**4K/yr+3.3%5.2% conv. - **food colour gel**3K/yr+0.1%7.2% conv. - **food coloring gel**3K/yr-14.8%4.0% conv. - **food colouring gel set**3K/yr-30.3%9.1% conv. - **food gel colouring**3K/yr-14.8%7.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/food-colouring-gel/search-terms)
## **Top food colouring gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£8K12%£12K16%£16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wilton 8 Gel Icing Colour Set 226.4 g**Wilton**£14.84**4.7★5,894 rev](https://www.amazon.co.uk/dp/B07WGQ22X6) [2**Food Colouring Gel - 21x6ml Highly Concentrated Food Colouring Set Vibrant Tasteless Food Color Dye for Icing Coloring Cake Cookie Decorating Baking Fondant Frosting with Gloves - Vegan**SigWong**£9.09**4.4★316 rev](https://www.amazon.co.uk/dp/B0B2JJHT9B) [3**12 Colours Gel Food Colouring - Icing Gel Colours Set with Gloves Food Colouring for Cake Decorating Baking Macarons Buttercream Easter Eggs and DIY Crafts -Vegan Non Gluten (6 g Each)**ERCorArt**£5.74**4.4★1,139 rev](https://www.amazon.co.uk/dp/B09NBDC2XZ) [4**Food Colouring Liquid Set 18 Colors x 10ml Food Grade Food Dye Edible Vibrant Concentrated Liquid Colour for Cake Decorating Baking Easter Egg Icing Fondant Cookies Macaron Slime Making DIY Crafts Kit**Treedoa**£5.99**4.6★2,624 rev](https://www.amazon.co.uk/dp/B0D7HFMM1B) [5**PME Paste Food Colour - Set of 8 (200g)**PME**£10.38**4.6★2,180 rev](https://www.amazon.co.uk/dp/B01D5SKJWC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Food Colouring Gel Tube Set 20g x 6 Colours Edible Ingredients Highly Concentrated Pro-Grade Gels Easy to Use for Cake Decorating Baking Easter Eggs Icing Fondant Cookies Slime Making DIY Supplies Kit**Treedoa**£4.95**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H4Z1WM5R) [**Sugarflair Essentials Food Colouring Gel Set Multi 10x 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable**Sugarflair Colours**£17.60**28 rev10mo ago](https://www.amazon.co.uk/dp/B0FQ34JSB7) [**Colour Splash Food Colouring Gel by Culpitt - Pick Any 4 (4 x 25g)**Culpitt**£9.98**108 rev1y ago](https://www.amazon.co.uk/dp/B0DJBTMK1F) [**Sugarflair Essentials Food Colouring Paste Set 8x 25g - Vibrant Concentrated Paste for Cake Decorating Sugar Paste Buttercream Royal Icing Macarons - Bake-Stable Vegan Kosher**Sugarflair Colours**£9.32**354 rev1y ago](https://www.amazon.co.uk/dp/B0DHHDH4NV) [**Food Colouring Gel - 12 Colours x 6g Food Colouring Set Food Grade Food Dye Concentrated Tasteless Cake Icing Colouring for Cake Decorations Baking Fondant Frosting Easter Eggs and DIY Crafts**Waysroma**£5.94**307 rev1y ago](https://www.amazon.co.uk/dp/B0D66S255Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Food Colouring Gel Tube Set 20g x 6 Colours Edible Ingredients Highly Concentrated Pro-Grade Gels Easy to Use for Cake Decorating Baking Easter Eggs Icing Fondant Cookies Slime Making DIY Supplies Kit**Treedoa**£4.95**0.0★**▲ 372%**](https://www.amazon.co.uk/dp/B0H4Z1WM5R) [**Colour Splash Food Colouring Gels Primary 5 Pack Highly Concentrated For Baking And Cake Decorating Easy to Use Squeezy Tubes Black Green Lemon Red & Blue Starter Set**Colour Splash**£10.85**4.6★**▲ 246%**](https://www.amazon.co.uk/dp/B0728GVB87) [**Rainbow Dust - Pro Gel - Rainbow Set of 7 - Edible food colour gel paste**Rainbow Dust**£17.51**4.7★**▲ 218%**](https://www.amazon.co.uk/dp/B01G5EZN6U) [**Food Colouring Gel - 12 Colours x 6g Food Colouring Set Food Grade Food Dye Concentrated Tasteless Cake Icing Colouring for Cake Decorations Baking Fondant Frosting Easter Eggs and DIY Crafts**Waysroma**£5.94**4.5★**▲ 73%**](https://www.amazon.co.uk/dp/B0D66S255Z) [**Belissia food colouring set - 8x10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste**Belissia**£7.02**4.4★**▲ 64%**](https://www.amazon.co.uk/dp/B07F16BD5N)
**~~View all trending →~~**
## **What buyers say about food colouring gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**48%
*“Good colour”*
**Quality-Overall**14%
*“The quality is decent for everyday baking”*
**Value For Money**12%
*“Good value for money”*
**Artificial Colors**5%
*“Vibrant easy to use gel colourants Paste”*
**Ease Of Use**4%
*“Easy to use”*
**Advertised Vs Actual Product**2%
*“As described”*
**Taste-Overall**2%
*“They didn't change the taste of the fondant which was nice although it does take a little more working through the fondant to standardise the colours”*
**Gifting Purpose**1%
*“It was a present”*
**Texture/Consistency-Overall**1%
*“the consistency of the gel”*
**Vegan/Organic**1%
*“Suitable for vegetarians”*
### **What buyers complain about **
**Color**22%
*“Not vibrant enough”*
**Artificial Colors**18%
*“Not quite the food colouring experience I anticipated”*
**Size-Overall**10%
*“small squeezy bottles”*
**Durability**5%
*“Don't last long”*
**Taste-Overall**5%
*“The black has an aniseed taste”*
**Ease Of Use**3%
*“Hard to use”*
**Moist/Dry**3%
*“they made my butter cream soggy”*
**Quality-Overall**2%
*“not as good as othe brands for the same pricing”*
**Weight Light**1%
*“The shades were much lighter than expected”*
**Bitter**1%
*“made it bitter which made the cake not enjoyable”*
## **Common questions**
- **Is food colouring gel profitable to sell on Amazon United Kingdom?**
- The niche generates £99K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the food colouring gel niche?**
- 16 brands and 31 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in food colouring gel?**
- Top complaints mined from reviews: Color, Artificial Colors, Size-Overall. The return rate is 0.1%.
- **When does demand for food colouring gel peak?**
- Demand peaks in Oct; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the food colouring gel niche?**
- Listings span £3.02–£17.60; the average listing price is £8.56 (sweet spot $15–$100). The average incumbent carries 2,538 reviews — the moat a new listing must climb.
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