---
title: "Foil — £1.3M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/foil"
last_updated: "2026-07-31T19:20:27.521Z"
locale: en
meta:
description: "Niche score 53/100 · £1.3M/yr market · 847K searches/yr. Pricing outside the sweet spot ($7.04 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £1.3M/yr market · 847K searches/yr. Pricing outside the sweet spot ($7.04 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Foil — £1.3M/yr Amazon UK Niche (2026) - Flapen"
---
# **foil**
**Worth a look**
Shows searches that convert (21.3% search→purchase), but pricing outside the sweet spot ($7.04 avg) keeps it on the watch list.
Market size 82Growth 24Conversion 100Competition 25Returns 100Price range 33Avg price 20Brand share 44Review moat 58Quality gap 33
**Conversion**
**Incredible****21.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.3M**
£1.3M/yr · 847K searches
**Review moat**
**Good****1,179.14**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£1.25–£21.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-2.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.04**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, foil is a £1.3M/yr Amazon United Kingdom market (847K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foil market data**
- **Units sold / yr**
- **150K–200K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£1.1M–£1.4M**
- units × avg price
- **Conversion rate**
- **21.3%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **50%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**84**
**Top-5 brand share**
**78%**
Top 20: 96%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**18%**
- by Amazon40% - Morrisons22% - QBL6% - Iceland5% - Bacofoil5% - --4% - Open — no brand owns it (5 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.
90K70KSpike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/foil/trend)
## **Top foil search terms**
- **foil**234K/yr-2.9%17.9% conv. - **tin foil**229K/yr-5.3%18.5% conv. - **kitchen foil**125K/yr-3.2%16.4% conv. - **aluminium foil**99K/yr-0.9%9.8% conv. - **tin foil roll**31K/yr+45.4%13.5% conv. - **tinfoil**22K/yr+1.9%16.9% conv. - **kitchen foil roll**23K/yr-11.0%11.8% conv. - **silver foil**16K/yr-6.6%14.6% conv. - **foil paper**12K/yr-23.1%7.6% conv. - **cooking foil**10K/yr-13.3%10.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/foil/search-terms)
## **Top foil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£191K30%£381K45%£572K60%£762K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Aluminium Foil 30m x 30cm**by Amazon**£3.81**4.4★1,558 rev](https://www.amazon.co.uk/dp/B0CNCFGBTN) [2**Morrisons Kitchen Foil 300Mm Wide 10 Metres**Morrisons**£1.59**4.6★2,029 rev](https://www.amazon.co.uk/dp/B07VR1X8Q6) [3**Morrisons Extra Strong Foil 10m x 300mm**Morrisons**£2.21**4.6★1,156 rev](https://www.amazon.co.uk/dp/B07VS2H3P6) [4![QBL [ Pack of 2 ] Premium Quality Aluminium Kitchen Catering Tin Foil Roll 300mm x 12m [12] for Restaurants Keep Food Fresh & Hot Long Time *Packaging May Vary*](https://m.media-amazon.com/images/I/41ueGk2jjyL.jpg)**QBL \[ Pack of 2 \] Premium Quality Aluminium Kitchen Catering Tin Foil Roll 300mm x 12m \[12\] for Restaurants Keep Food Fresh & Hot Long Time *Packaging May Vary***QBL**£5.86**4.4★421 rev](https://www.amazon.co.uk/dp/B0CHRPZCSB) [5**Home Extra Long Kitchen Foil 15m**Iceland**£1.56**4.2★71 rev](https://www.amazon.co.uk/dp/B0CVXWSZNM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BH | Aluminium Foil Roll 300mm x 30m - 2 Packs | Tin Foil for Kitchen Catering Cooking Baking Grilling BBQ Roasting | for Hot Food Wrapping Preparing and Storage - by Best House**Best House Another Fine Product**£8.67**366 rev10mo ago](https://www.amazon.co.uk/dp/B0FP59NNFP) [**BEAST Super Strong Kitchen Foil Made from 100% Recycled Aluminium Extra Long 50 m x 30 cm**BEAST**£13.64**70 rev1y ago](https://www.amazon.co.uk/dp/B0FC2XBVW8) [**by Amazon Aluminium Foil 30m x 30cm**by Amazon**£3.81**1,558 rev1y ago](https://www.amazon.co.uk/dp/B0CNCFGBTN) [**Home Extra Long Kitchen Foil 15m**Iceland**£1.56**71 rev2y ago](https://www.amazon.co.uk/dp/B0CVXWSZNM) [![QBL [ Pack of 2 ] Premium Quality Aluminium Kitchen Catering Tin Foil Roll 300mm x 12m [12] for Restaurants Keep Food Fresh & Hot Long Time *Packaging May Vary*](https://m.media-amazon.com/images/I/41ueGk2jjyL.jpg)**QBL \[ Pack of 2 \] Premium Quality Aluminium Kitchen Catering Tin Foil Roll 300mm x 12m \[12\] for Restaurants Keep Food Fresh & Hot Long Time *Packaging May Vary***QBL**£5.86**421 rev2y ago](https://www.amazon.co.uk/dp/B0CHRPZCSB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bacofoil The Non-Stick Kitchen Foil 30cm x 10m Pack of 1 Gr**Bacofoil**£2.16**4.6★**▲ 97%**](https://www.amazon.co.uk/dp/B004MUKRAM) [**by Amazon Aluminium Foil 30m x 30cm**by Amazon**£3.81**4.4★**▲ 45%**](https://www.amazon.co.uk/dp/B0CNCFGBTN) [**Morrisons Savers Wrapping Foil 20m x 290mm**--**£1.25**4.5★**— 6%**](https://www.amazon.co.uk/dp/B07VR1D968) [**Morrisons Extra Strong Foil 10m x 300mm**Morrisons**£2.21**4.6★**— 5%**](https://www.amazon.co.uk/dp/B07VS2H3P6) [**Home Extra Long Kitchen Foil 15m**Iceland**£1.56**4.2★**— 2%**](https://www.amazon.co.uk/dp/B0CVXWSZNM)
**~~View all trending →~~**
## **What buyers say about foil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**36%
*“It is premium quality”*
**Value For Money**20%
*“Good price”*
**Thickness**11%
*“It really is extra thick”*
**Strength**8%
*“Very strong”*
**Durability**5%
*“Strong and durable”*
**Advertised Vs Actual Product**4%
*“As described”*
**Weight Heavy**3%
*“Heavy duty kitchen roll”*
**Ease Of Use**2%
*“Convenient way to buy”*
**Cooking Experience**2%
*“This is great kitchen foil nice”*
**Size-Overall**1%
*“Great size”*
### **What buyers complain about **
**Thickness**25%
*“This is extra thick”*
**Quality-Overall**16%
*“Cheap crap”*
**Value For Money**11%
*“Not worth the money”*
**Thin**6%
*“Too thin”*
**Size-Overall**5%
*“Very big”*
**Ease Of Use**3%
*“couldn't get rid of it”*
**Weight Heavy**3%
*“Not as heavy duty as it used to be”*
**Strength**3%
*“Bit flimsy”*
**Smell**2%
*“Awful smell - horse muck”*
**Hard Feel**2%
*“Tough”*
### **Top return reasons **
**Size-Overall**24%
**Advertised Vs Actual Product**17%
**Quality-Overall**11%
**Thin**9%
**Value For Money**7%
**Functionality-Overall**4%
**Dispensing Mechanism**4%
**Thickness**4%
**Weight Heavy**4%
**Strength**3%
## **Common questions**
- **Is foil profitable to sell on Amazon United Kingdom?**
- The niche generates £1.3M/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the foil niche?**
- 11 brands and 84 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in foil?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for foil peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the foil niche?**
- Listings span £1.25–£21.65; the average listing price is £7.04 (sweet spot $15–$100). The average incumbent carries 1,179 reviews — the moat a new listing must climb.
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