---
title: "Flumps — £46K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/flumps"
last_updated: "2026-07-31T19:19:52.814Z"
locale: en
meta:
description: "Niche score 37/100 · £46K/yr market · 78K searches/yr · £9.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £46K/yr market · 78K searches/yr · £9.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Flumps — £46K/yr Amazon UK Niche (2026) - Flapen"
---
# **flumps**
**Skip it**
Prices mostly outside the sweet spot ($0.97–$16.04) — this niche doesn't clear our bar today.
Market size 12Growth 24Conversion 69Competition 18Returns 100Price range 7Avg price 28Brand share 31Review moat 75Quality gap 37
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****505**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.38**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-2.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£46K**
£46K/yr · 78K searches
**Price range**
**Bad****£0.97–£16.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, flumps is a £46K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flumps market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£75K–£94K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **9%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**49**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**9%**
- Barratt62% - Frisia8% - UINCLU6% - Boxed Treatz6% - Treasure Island Sweets5% - HARIBO5% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -2.1% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/flumps/trend)
## **Top flumps search terms**
- **flumps**47K/yr+2.4%8.2% conv. - **flumps marshmallow**18K/yr-23.8%5.7% conv. - **flumps marshmallow bulk**7K/yr+18.9%6.3% conv. - **flump**6K/yr+8.5%6.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/flumps/search-terms)
## **Top flumps products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£9K30%£14K40%£18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Barratt Mini Flumps 150 g**Barratt**£1.05**4.6★200 rev](https://www.amazon.co.uk/dp/B08N6VSSW5) [2**Barrat Flumps Twist 20 g (Pack of 50)**Barratt**£14.40**4.5★108 rev](https://www.amazon.co.uk/dp/B004G64EQ0) [3**Flumps Marshmallow Twists - 50 Pack**UINCLU**£15.66**4.8★851 rev](https://www.amazon.co.uk/dp/B0064OET9E) [4**Boxed Treatz Rainbow Twister Marshmallow Drums - 680g Smooth Cream Vanilla Delight**Boxed Treatz**£10.31**4.4★26 rev](https://www.amazon.co.uk/dp/B0DKY9VHQW) [5**Flumps x10**Treasure Island Sweets**£6.16**4.6★111 rev](https://www.amazon.co.uk/dp/B004PXKFJ4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CRWP Barratt Flumps Marshmallow Twist 10 Pack | Soft Fluffy & Fun Rainbow Marshmallow Cables | Classic British Sweet for Kids & Adults with crwp card.**Crwp**£7.79**3 rev1y ago](https://www.amazon.co.uk/dp/B0F92ZBXF1) [**Boxed Treatz Rainbow Twister Marshmallow Drums - 680g Smooth Cream Vanilla Delight**Boxed Treatz**£10.31**26 rev1y ago](https://www.amazon.co.uk/dp/B0DKY9VHQW) [**Inventure Barratt Flumps Cereal 275g x 2**Inventure**£6.60**15 rev1y ago](https://www.amazon.co.uk/dp/B0DCZNFY7H) [**Rainbow Marshmallows Twists Sweets Bulk - 680g Twister Cable Giant Marshmallows with Cream Vanilla Tub & Topline Card. Kids Sweets for Birthday Party Camping Party Bag Fillers**Topline**£11.63**119 rev3y ago](https://www.amazon.co.uk/dp/B0C665MLRJ) [**Barratt Mini Flumps 150 g**Barratt**£1.05**200 rev5y ago](https://www.amazon.co.uk/dp/B08N6VSSW5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Frisia Mallow Mix - 600 Count**Frisia**£12.61**4.3★**▲ 48%**](https://www.amazon.co.uk/dp/B01MFCR6CT) [**Rainbow Marshmallows Twists Sweets Bulk - 680g Twister Cable Giant Marshmallows with Cream Vanilla Tub & Topline Card. Kids Sweets for Birthday Party Camping Party Bag Fillers**Topline**£11.63**4.5★**▲ 37%**](https://www.amazon.co.uk/dp/B0C665MLRJ) [**Barratt Mini Flumps 150 g**Barratt**£1.05**4.6★**▲ 33%**](https://www.amazon.co.uk/dp/B08N6VSSW5) [**Barrat Flumps Twist 20 g (Pack of 50)**Barratt**£14.40**4.5★**— 4%**](https://www.amazon.co.uk/dp/B004G64EQ0) [**Haribo Chamallows Marshmallows 140g bag sweets**HARIBO**£0.97**4.7★**— 0%**](https://www.amazon.co.uk/dp/B076483DDH)
**~~View all trending →~~**
## **What buyers say about flumps**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**37%
*“Very tasty”*
**Value For Money**14%
*“Were slightly cheaper than the supermarket too”*
**Texture/Consistency-Overall**8%
*“lovely texture”*
**Size-Overall**8%
*“Nice size”*
**Sweetness**6%
*“a slightly healthier sweet than a jelly sweet as they have less fat”*
**Flavor**5%
*“Tasty, very tasty”*
**Quality-Overall**4%
*“Top quality marshmallows”*
**Soft Feel**4%
*“Nice soft and smooth with a favourable juicy taste”*
**Gifting Purpose**3%
*“Bought as a present really enjoyed by all concerned plenty to go round”*
**Baking**3%
*“Perfect for my tray bake topping”*
### **What buyers complain about **
**Value For Money**25%
*“Tad expensive”*
**Quality-Overall**17%
*“i pay less in the shops for the same quality”*
**Chunk/Clump/Collection**8%
*“Flumps”*
**Taste-Overall**8%
*“Get dry up and taste awful”*
**Artificial Sweeteners**8%
*“Feel really synthetic though”*
**Moist/Dry**8%
*“Get dry up and taste awful”*
## **Common questions**
- **Is flumps profitable to sell on Amazon United Kingdom?**
- The niche generates £46K/yr across 11 tracked products. 90-day search growth is -2.1%. Flapen's verdict: Skip it (37/100).
- **How competitive is the flumps niche?**
- 9 brands and 49 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in flumps?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Chunk/Clump/Collection. The return rate is 0.1%.
- **When does demand for flumps peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the flumps niche?**
- Listings span £0.97–£16.04; the average listing price is £9.38 (sweet spot $15–$100). The average incumbent carries 505 reviews — the moat a new listing must climb.
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