---
title: "Flower Paste — £47K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/flower-paste"
last_updated: "2026-07-31T19:19:58.481Z"
locale: en
meta:
description: "Niche score 40/100 · £47K/yr market · 51K searches/yr · £11.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £47K/yr market · 51K searches/yr · £11.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Flower Paste — £47K/yr Amazon UK Niche (2026) - Flapen"
---
# **flower paste**
**Skip it**
A small market ($47K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 13Conversion 80Competition 28Returns 99Price range 32Avg price 43Brand share 36Review moat 58Quality gap 43
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,181.79**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£11.17**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£2.60–£20.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-24.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£47K**
£47K/yr · 51K searches
According to Flapen's Amazon United Kingdom niche tracking, flower paste is a £47K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flower paste market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£34K–£45K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**7%**
- MONT MARTE21% - PEBEO19% - Endhokn17% - Creative Deco16% - Renshaw10% - Nicpro10% - Open — no brand owns it (2 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/flower-paste/trend)
## **Top flower paste search terms**
- **modelling paste**31K/yr-25.3%6.5% conv. - **modeling paste**7K/yr-34.5%4.5% conv. - **modeling paste for acrylic paint**5K/yr-5.1%6.6% conv. - **modelling paste for texture art**4K/yr-28.0%8.3% conv. - **acrylic modelling paste**3K/yr-18.0%9.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/flower-paste/search-terms)
## **Top flower paste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£9K30%£14K40%£19K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mont Marte Modelling Paste 500ml White Ideal for 3D Effects Suitable for Acrylic Painting and Oil Painting Texture Paste for Canvas**MONT MARTE**£9.98**4.6★1,077 rev](https://www.amazon.co.uk/dp/B00YATFE8K) [2**Endhokn Thick Modeling Paste 30oz / 600ml - Professional High Density Art Texture Paste for Acrylic Painting for Texture and Thickness Color Adjustment Acrylic Gel Medium White 850g**Endhokn**£13.44**4.0★143 rev](https://www.amazon.co.uk/dp/B0FQTQ2FM8) [3**PEBEO High Viscosity Studio Acrylics Modeling Paste White 100 ml (Pack of 1)**PEBEO**£2.60**4.6★3,144 rev](https://www.amazon.co.uk/dp/B00972HQ2W) [4**Nicpro Modeling Paste 571 ml / 28.2 oz for Acrylic Painting High Density Acrylic Medium for Texture Art and Thickness Structural Molding Texture Paste for Canvas Paint Art Projects DIY 3D Effect**Nicpro**£11.93**4.7★279 rev](https://www.amazon.co.uk/dp/B0F3C8PZ7D) [5**Creative Deco Texture Paste Smooth 2 kg | White Filler for Acrylic Painting | Modelling Paste for Art Projects Acrylic Paint DIY 3D Effects Textures | Easy to Apply with Palette Knife**Creative Deco**£19.74**4.4★945 rev](https://www.amazon.co.uk/dp/B0C9DR5CRH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Endhokn Thick Modeling Paste 30oz / 600ml - Professional High Density Art Texture Paste for Acrylic Painting for Texture and Thickness Color Adjustment Acrylic Gel Medium White 850g**Endhokn**£13.44**143 rev10mo ago](https://www.amazon.co.uk/dp/B0FQTQ2FM8) [**Nicpro Modeling Paste 571 ml / 28.2 oz for Acrylic Painting High Density Acrylic Medium for Texture Art and Thickness Structural Molding Texture Paste for Canvas Paint Art Projects DIY 3D Effect**Nicpro**£11.93**279 rev12mo ago](https://www.amazon.co.uk/dp/B0F3C8PZ7D) [**Creative Deco Modelling Paste Fine-Grained | 1 kg | White Texture Medium for Art Project DIY 3D Effect Structure With Acrylic Paint**Creative Deco**£13.29**1,372 rev2y ago](https://www.amazon.co.uk/dp/B0CLDSQHSH) [**Creative Deco Modelling Paste | 1 kg | White Fine Texture Paste | Acrylic Paint Structural Medium for Art Project DIY 3D Effect Structure Texture**Creative Deco**£13.29**945 rev2y ago](https://www.amazon.co.uk/dp/B0CLDQYB9Q) [**Creative Deco Texture Paste Smooth 2 kg | White Filler for Acrylic Painting | Modelling Paste for Art Projects Acrylic Paint DIY 3D Effects Textures | Easy to Apply with Palette Knife**Creative Deco**£19.74**945 rev3y ago](https://www.amazon.co.uk/dp/B0C9DR5CRH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PEBEO High Viscosity Studio Acrylics Modeling Paste White 100 ml (Pack of 1)**PEBEO**£2.60**4.6★**▲ 133%**](https://www.amazon.co.uk/dp/B00972HQ2W) [**Liquitex Professional Modeling Paste Medium 237 ml White**Liquitex**£9.63**4.6★**▲ 107%**](https://www.amazon.co.uk/dp/B000KNNL6C) [**Endhokn Thick Modeling Paste 30oz / 600ml - Professional High Density Art Texture Paste for Acrylic Painting for Texture and Thickness Color Adjustment Acrylic Gel Medium White 850g**Endhokn**£13.44**4.0★**▲ 93%**](https://www.amazon.co.uk/dp/B0FQTQ2FM8) [**Nicpro Modeling Paste 571 ml / 28.2 oz for Acrylic Painting High Density Acrylic Medium for Texture Art and Thickness Structural Molding Texture Paste for Canvas Paint Art Projects DIY 3D Effect**Nicpro**£11.93**4.7★**▲ 78%**](https://www.amazon.co.uk/dp/B0F3C8PZ7D) [**Winsor & Newton 3040815 Galeria Flexible Modelling Paste 250 ml (Pack of 1)**Winsor & Newton**£8.34**4.6★**▲ 14%**](https://www.amazon.co.uk/dp/B0027INU5K)
**~~View all trending →~~**
## **What buyers say about flower paste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**24%
*“Easy to use”*
**Quality-Overall**18%
*“Excellent product”*
**Value For Money**14%
*“Well worth it”*
**Adhesion/Stickiness**5%
*“It adheres well to itself in both wet and dry forms”*
**Thickness**5%
*“The modelling paste was a nice thick”*
**Flexibility**5%
*“So versatile”*
**Advertised Vs Actual Product**5%
*“Does exactly what it says on the packet”*
**Efficiency**3%
*“This product works well”*
**Size-Overall**3%
*“This is a good sized pot at 600ml”*
**Color**2%
*“its wonderfully versatile when it comes to colour”*
### **What buyers complain about **
**Texture/Consistency-Overall**12%
*“Terrible quality texture paste”*
**Value For Money**10%
*“Cheap for a reason”*
**Moist/Dry**8%
*“Edges dry and hard”*
**Drying Time**7%
*“flattened in the drying process”*
**Thickness**7%
*“Cant roll it out thin enough”*
**Ease Of Use**7%
*“Awful to use”*
**Ingredients-Overall**5%
*“There is nothing in the ingredients that makes it modelling paste as in it sets really hard”*
**Quality-Overall**5%
*“Very poor compared to homemade”*
**Jamming/Clogging**4%
*“it could be because the bristles were getting clogged and drying”*
**Shrinkage Resistance**3%
*“cracked immediately after drying”*
### **Top return reasons **
**Size-Overall**19%
**Moist/Dry**15%
**Leak-Proof**11%
**Texture/Consistency-Overall**11%
**Thickness**7%
**Value For Money**7%
**Functionality-Overall**6%
**Adhesion/Stickiness**4%
**Soft Feel**4%
**Assembly/Installation**4%
## **Common questions**
- **Is flower paste profitable to sell on Amazon United Kingdom?**
- The niche generates £47K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the flower paste niche?**
- 8 brands and 30 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in flower paste?**
- Top complaints mined from reviews: Texture/Consistency-Overall, Value For Money, Moist/Dry. The return rate is 0.3%.
- **When does demand for flower paste peak?**
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the flower paste niche?**
- Listings span £2.60–£20.77; the average listing price is £11.17 (sweet spot $15–$100). The average incumbent carries 1,182 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)