---
title: "Search terms — flower cake decorations - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/flower-cake-decorations/search-terms"
last_updated: "2026-07-31T21:58:11.164Z"
locale: en
meta:
  description: "Niche score 57/100 · £47K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £47K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — flower cake decorations - Flapen"
---

# **flower cake decorations**

**Worth a look**

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 12Growth 28Conversion 39Competition 91Returns 95Price range 18Avg price 19Brand share 89Review moat 93Quality gap 85

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****147.58**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Brand share**

**Great****46%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+2.5%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£6.78**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.53–£18.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£47K**

£47K/yr · 224K searches