---
title: "Flour — £98K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/flour"
last_updated: "2026-07-31T19:20:26.784Z"
locale: en
meta:
description: "Niche score 32/100 · £98K/yr market · 338K searches/yr · £1.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · £98K/yr market · 338K searches/yr · £1.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Flour — £98K/yr Amazon UK Niche (2026) - Flapen"
---
# **flour**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 11Conversion 100Competition 11Returns 100Price range 0Avg price 3Brand share 0Review moat 58Quality gap 23
**Conversion**
**Incredible****23.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,189.22**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£98K**
£98K/yr · 338K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-28.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£1.21**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.60–£2.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, flour is a £98K/yr Amazon United Kingdom market (338K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flour market data**
- **Units sold / yr**
- **100K–125K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£121K–£151K**
- units × avg price
- **Conversion rate**
- **23.8%**
- **Avg BSR**
- **#388**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**31**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- by Amazon48% - Morrisons44% - McDougalls8%
## **Demand & seasonality**
Weekly Amazon search volume, last 94 weeks — -28.5% search growth over the last 90 days.
10K6KSpike '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/flour/trend)
## **Top flour search terms**
- **flour**205K/yr-28.4%15.7% conv. - **plain flour**117K/yr-28.0%28.3% conv. - **plain flour for baking**8K/yr-36.0%14.9% conv. - **white flour**4K/yr-29.4%12.8% conv. - **baking flour**3K/yr-37.8%8.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/flour/search-terms)
## **Top flour products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£20K30%£29K40%£39K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Plain Wheat Flour 1.5kg Great for for Baking**by Amazon**£0.75**4.7★733 rev](https://www.amazon.co.uk/dp/B0CVND18L2) [2**Morrisons Plain Flour 1.5kg Packaging May Vary**Morrisons**£0.80**4.7★2,609 rev](https://www.amazon.co.uk/dp/B01BNLQOHM) [3**by Amazon Self Raising Flour 1.5kg**by Amazon**£0.75**4.7★637 rev](https://www.amazon.co.uk/dp/B0CVNDKQC3) [4**Morrisons Self Raising Flour 1.5kg**Morrisons**£0.82**4.7★1,573 rev](https://www.amazon.co.uk/dp/B07VR1ZSBC) [5**McDougalls Pre-Sifted Plain Flour 1.1 kg Bag (Pack of 1)**McDougalls**£1.82**4.7★996 rev](https://www.amazon.co.uk/dp/B07NGC81VY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Plain Wheat Flour 1.5kg Great for for Baking**by Amazon**£0.75**733 rev2y ago](https://www.amazon.co.uk/dp/B0CVND18L2) [**by Amazon Self Raising Flour 1.5kg**by Amazon**£0.75**637 rev2y ago](https://www.amazon.co.uk/dp/B0CVNDKQC3) [**by Amazon Strong White Flour 1.5kg Perfect for bread**by Amazon**£1.22**979 rev2y ago](https://www.amazon.co.uk/dp/B0CVNBGNF1) [**Morrisons Organic Plain Flour 1kg**Morrisons**£1.73**218 rev6y ago](https://www.amazon.co.uk/dp/B07Z6VBLYS) [**Morrisons Self Raising Flour 1.5kg**Morrisons**£0.82**1,573 rev7y ago](https://www.amazon.co.uk/dp/B07VR1ZSBC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Plain Wheat Flour 1.5kg Great for for Baking**by Amazon**£0.75**4.7★**▲ 22%**](https://www.amazon.co.uk/dp/B0CVND18L2) [**by Amazon Strong White Flour 1.5kg Perfect for bread**by Amazon**£1.22**4.5★**▲ 11%**](https://www.amazon.co.uk/dp/B0CVNBGNF1) [**by Amazon Self Raising Flour 1.5kg**by Amazon**£0.75**4.7★**— 1%**](https://www.amazon.co.uk/dp/B0CVNDKQC3) [**Morrisons Plain Flour 500g**Morrisons**£0.60**4.7★**— 1%**](https://www.amazon.co.uk/dp/B01F02ECX8) [**Morrisons Self Raising Flour 1.5kg**Morrisons**£0.82**4.7★**— 2%**](https://www.amazon.co.uk/dp/B07VR1ZSBC)
**~~View all trending →~~**
## **What buyers say about flour**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**28%
*“Great for baking”*
**Value For Money**23%
*“not too expensive”*
**Quality-Overall**15%
*“This is as good as the more expensive brands”*
**Advertised Vs Actual Product**5%
*“Does the job”*
**Sour**5%
*“Good flour I use for sourdough bread too”*
**Taste-Overall**4%
*“Delicious tasting cakes from this flour”*
**Crispiness**4%
*“almost like a crisp bread”*
**Texture/Consistency-Overall**2%
*“The texture is nice and strong, just what you want when making bread”*
**Size-Overall**2%
*“Nice big bag”*
**Cooking Instructions**2%
*“A good all purpose flour”*
### **What buyers complain about **
**Taste-Overall**14%
*“taste disgusting”*
**Quality-Overall**12%
*“awful quality flour”*
**Smell**11%
*“there is a strong chemical like smell”*
**Ingredients-Overall**9%
*“It's full of bleaching agents and other additives and no flour this cheap is worth using”*
**Thickness**7%
*“is very dense”*
**Cooking Instructions**6%
*“This flour is awful if you want to make bread or use it for those kinds of things sadly I will not be purchasing again”*
**Nutritional Content**6%
*“they added gluten to make up for the poor quality”*
**Strength**5%
*“Product bag very flimsy”*
**Texture/Consistency-Overall**5%
*“Plain flour”*
**Value For Money**5%
*“Slightly cheaper then supermarkets”*
## **Common questions**
- **Is flour profitable to sell on Amazon United Kingdom?**
- The niche generates £98K/yr across 9 tracked products. 90-day search growth is -28.5%. Flapen's verdict: Skip it (32/100).
- **How competitive is the flour niche?**
- 3 brands and 31 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in flour?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Smell. The return rate is 0.0%.
- **When does demand for flour peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the flour niche?**
- Listings span £0.60–£2.42; the average listing price is £1.21 (sweet spot $15–$100). The average incumbent carries 1,189 reviews — the moat a new listing must climb.
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