---
title: "Florentines — £28K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/florentines"
last_updated: "2026-07-31T19:21:07.051Z"
locale: en
meta:
description: "Niche score 40/100 · £28K/yr market · 70K searches/yr · £13.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £28K/yr market · 70K searches/yr · £13.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Florentines — £28K/yr Amazon UK Niche (2026) - Flapen"
---
# **florentines**
**Skip it**
Soft demand (-40.4% this quarter) — this niche doesn't clear our bar today.
Market size 7Growth 5Conversion 37Competition 33Returns 100Price range 60Avg price 63Brand share 45Review moat 98Quality gap 40
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****44.7**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£13.56**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£3.28–£32.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£28K**
£28K/yr · 70K searches
**Growth**
**Bad****-40.4%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, florentines is a £28K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **florentines market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£41K–£54K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#1,233**
- **Page quality**
- **0%**
- **Prime**
- **52%**
- **Sponsored**
- **17%**
- **Out of stock**
- **28.2%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 98%
**Open market**
**17%**
- Thomas Fudge's26% - Cartwright & Butler16% - Cc1st Customers Come 1st15% - Taos14% - Morrisons7% - Generic5% - Open — no brand owns it (8 brands, 17%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — -40.4% search growth over the last 90 days.
7K5KHoliday '25Spike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/florentines/trend)
## **Top florentines search terms**
- **florentines**47K/yr-38.0%5.5% conv. - **florentines biscuits**9K/yr-42.6%2.9% conv. - **thomas fudge florentines**6K/yr-53.3%1.7% conv. - **thomas fudges florentines**4K/yr-38.5%1.6% conv. - **florentines milk chocolate**4K/yr-41.9%4.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/florentines/search-terms)
## **Top florentines products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£1K8%£2K12%£3K16%£4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cartwright & Butler | Dark Chocolate & Orange Florentines**Cartwright & Butler**£4.93**4.0★50 rev](https://www.amazon.co.uk/dp/B0C9Q2G34T) [2**Thomas Fudges Milk Chocolate Florentines 114g**Thomas Fudge's**£3.31**5.0★6 rev](https://www.amazon.co.uk/dp/B0F5XDHSP4) [3**Les Florentins Salted Caramel Milk Chocolate Florentines Biscuits 100g**Taos**£7.31**4.0★10 rev](https://www.amazon.co.uk/dp/B0DNTJL74N) [4**Cc1st Customers Come 1st Thomas Fudges Florentines Trio - Milk Chocolate Salted Caramel Dark Chocolate**Cc1st Customers Come 1st**£16.62**4.7★22 rev](https://www.amazon.co.uk/dp/B0CTNKSQJB) [5**Thomas Fudges Dark Chocolate Florentines 114g**Thomas Fudge's**£3.28**4.6★7 rev](https://www.amazon.co.uk/dp/B0F5XCWGCQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Walnut Tree Continental Florentines Milk Chocolate and Caramel 2 x 100g 24 Luxury Florentines Hand-Tied Ribbon Gourmet Chocolate Gift Keep One Gift One Handpacked in the UK**Walnut Tree**£14.98**0 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ4RP4Y5) [**Walnut Tree Dubai Style Dark Chocolate Pistachio Florentines 2 x 100g 24 Luxury Continental Florentines Hand-Tied Ribbon Gourmet Chocolate Gift Keep One Gift One Handpacked in the UK**Walnut Tree**£15.24**1 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ4ZC74N) [**Thomas Fudges Florentines Milk Chocolate and Salted Caramel 6 per Pack Remarkable Bakery**London Food Hall**£14.16**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GY8WPCT2) [**Thomas Fudges Florentines with Milk Chocolate 6 per Pack Remarkable Bakery**London Food Hall**£14.15**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GY8SVRMW) [**M&S Collection Florentine Selection Premium Assorted Biscuits Gift Box 200g**Generic**£17.32**6 rev9mo ago](https://www.amazon.co.uk/dp/B0FWRMNPT2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Walnut Tree Continental Florentines Milk Chocolate and Caramel 2 x 100g 24 Luxury Florentines Hand-Tied Ribbon Gourmet Chocolate Gift Keep One Gift One Handpacked in the UK**Walnut Tree**£14.98**0.0★**▲ 900%**](https://www.amazon.co.uk/dp/B0GZ4RP4Y5) [**Walnut Tree Dubai Style Dark Chocolate Pistachio Florentines 2 x 100g 24 Luxury Continental Florentines Hand-Tied Ribbon Gourmet Chocolate Gift Keep One Gift One Handpacked in the UK**Walnut Tree**£15.24**5.0★**▲ 900%**](https://www.amazon.co.uk/dp/B0GZ4ZC74N) [**Thomas Fudges Florentines with Milk Chocolate 6 per Pack Remarkable Bakery**London Food Hall**£14.15**0.0★**▲ 900%**](https://www.amazon.co.uk/dp/B0GY8SVRMW) [**Thomas Fudges Florentines Milk Chocolate and Salted Caramel 6 per Pack Remarkable Bakery**London Food Hall**£14.16**0.0★**▲ 900%**](https://www.amazon.co.uk/dp/B0GY8WPCT2) [**FLUFLO Women Sterling Silver Bracelet 925 Silver Snake Charm Bracelets Valentines Day Mothers Day Birthday Gift for Girl Mom Wife Teen.SLB1**FLUFLO**£11.92**4.3★**▲ 858%**](https://www.amazon.co.uk/dp/B0F4QFNNR6)
**~~View all trending →~~**
## **What buyers say about florentines**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**49%
*“Delicious Biscuit Treat”*
**Quality-Overall**9%
*“Good quality”*
**Gifting Purpose**7%
*“Ideal as a gift”*
**Baking**5%
*“Delicious Biscuit Treat”*
**Size-Overall**4%
*“perfect fit”*
**Advertised Vs Actual Product**4%
*“Just as good as expected”*
**Thickness**2%
*“Thick chocolate and nuts”*
**Flavor**2%
*“Flavour good”*
**Value For Money**2%
*“Reasonable price”*
**Sweetness**2%
*“They are healthy as low in sugar”*
### **What buyers complain about **
**Value For Money**17%
*“it is way too expensive for the small tin size”*
**Advertised Vs Actual Product**15%
*“the picture is very deceptive”*
**Size-Overall**15%
*“Very small”*
**Quality-Overall**9%
*“nothing outstanding on either positive or negative fronts”*
**Taste-Overall**5%
*“Don't taste very nice”*
**Thickness**5%
*“Very thin”*
**Durability**5%
*“broke a filling”*
## **Common questions**
- **Is florentines profitable to sell on Amazon United Kingdom?**
- The niche generates £28K/yr across 23 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -40.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the florentines niche?**
- 14 brands and 21 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in florentines?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Size-Overall. The return rate is 0.0%.
- **What does it cost to enter the florentines niche?**
- Listings span £3.28–£32.48; the average listing price is £13.56 (sweet spot $15–$100). The average incumbent carries 45 reviews — the moat a new listing must climb.
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