---
title: "Flora — £53K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/flora"
last_updated: "2026-07-31T19:19:53.990Z"
locale: en
meta:
description: "Niche score 35/100 · £53K/yr market · 71K searches/yr · £3.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £53K/yr market · 71K searches/yr · £3.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Flora — £53K/yr Amazon UK Niche (2026) - Flapen"
---
# **flora**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 22Conversion 100Competition 17Returns 100Price range 0Avg price 9Brand share 0Review moat 79Quality gap 32
**Conversion**
**Incredible****23.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****419.73**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£53K**
£53K/yr · 71K searches
**Avg price**
**Bad****£3.20**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.48–£8.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, flora is a £53K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flora market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£48K–£64K**
- units × avg price
- **Conversion rate**
- **23.1%**
- **Avg BSR**
- **#129**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **9%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Flora67% - Plymouth25% - Free Soul6% - Proactiv2%
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -5.8% search growth over the last 90 days.
2K1KSpike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/flora/trend)
## **Top flora search terms**
- **flora**51K/yr-10.8%18.9% conv. - **flora buttery**12K/yr+16.3%26.9% conv. - **flora butter**9K/yr+0.6%17.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/flora/search-terms)
## **Top flora products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£11K30%£16K40%£21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Flora Buttery 450g**Flora**£2.45**4.7★84 rev](https://www.amazon.co.uk/dp/B0CP9DH52Q) [2**Flora Buttery Spread 1kg**Plymouth**£3.63**4.7★1,213 rev](https://www.amazon.co.uk/dp/B00B0AV9PY) [3**Flora Original Butter Alternative With Natural Ingredients 450g**Flora**£2.62**4.8★14 rev](https://www.amazon.co.uk/dp/B0CP9BZ187) [4**Flora Light Spread 1kg**Flora**£3.67**4.7★528 rev](https://www.amazon.co.uk/dp/B001PTPQR2) [5**Flora Lighter 450g**Flora**£2.66**4.1★6 rev](https://www.amazon.co.uk/dp/B0CP9CPMDN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Flora Plant Butter Unsalted Block 200g**Flora**£1.48**54 rev1y ago](https://www.amazon.co.uk/dp/B0DY21BV6R) [**Flora Plant Butter Spreadable 400g**Flora**£2.47**149 rev2y ago](https://www.amazon.co.uk/dp/B0DBJ394S9) [**Flora Plant Salted 200g**Flora**£1.49**79 rev2y ago](https://www.amazon.co.uk/dp/B0CXF49KF9) [**Flora Buttery 450g**Flora**£2.45**84 rev2y ago](https://www.amazon.co.uk/dp/B0CP9DH52Q) [**Flora Original Butter Alternative With Natural Ingredients 450g**Flora**£2.62**14 rev2y ago](https://www.amazon.co.uk/dp/B0CP9BZ187)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Flora Buttery 450g**Flora**£2.45**4.7★**▲ 70%**](https://www.amazon.co.uk/dp/B0CP9DH52Q) [**Flora Buttery Spread 450g**Flora**£1.76**4.4★**▲ 65%**](https://www.amazon.co.uk/dp/B0BGSXTGMX) [**Flora Lighter 450g**Flora**£2.66**4.1★**▲ 56%**](https://www.amazon.co.uk/dp/B0CP9CPMDN) [**Flora Original Butter Alternative With Natural Ingredients 450g**Flora**£2.62**4.8★**▲ 41%**](https://www.amazon.co.uk/dp/B0CP9BZ187) [**ProActiv Olive Oil 450g**Proactiv**£4.75**4.6★**▼ 15%**](https://www.amazon.co.uk/dp/B0CBC9QNCF)
**~~View all trending →~~**
## **What buyers say about flora**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Good quality”*
**Value For Money**11%
*“Value for my money”*
**Efficiency**8%
*“It has been so effective”*
**Vitamin**7%
*“Great supplement”*
**Taste-Overall**7%
*“Lovely taste”*
**Vegan/Organic**5%
*“Vegan”*
**Ease Of Chewing/Swallowing**5%
*“Easy to swallow”*
**Side Effects**4%
*“no side affects so far”*
**Smell**3%
*“The smell improved significantly”*
**Baking**3%
*“Good for baking”*
### **What buyers complain about **
**Functionality-Overall**20%
*“Doesnt work”*
**Side Effects**17%
*“Tablets are extremely high in ingredients and caused a lot of pain, cramping, bloating and excess discharge and even unwanted bleeding”*
**Acid Regulator/Stomach Ache Relief**6%
*“experience stomach pain”*
**Smell**6%
*“Within 2 days of using these the smell has gone”*
**Ingredients-Overall**5%
*“Tablets are extremely high in ingredients and caused a lot of pain, cramping, bloating and excess discharge and even unwanted bleeding”*
**Value For Money**4%
*“Not worth it”*
**Taste-Overall**4%
*“I dont taste anything when I take the tablets”*
**Advertised Vs Actual Product**4%
*“Not in bottle as picture shown”*
**Oily/Greasy**4%
*“Buttery”*
**Pain Relief-Overall**4%
*“At night, I often went to the toilet and was left with a feeling of pain”*
## **Common questions**
- **Is flora profitable to sell on Amazon United Kingdom?**
- The niche generates £53K/yr across 11 tracked products. 90-day search growth is -5.8%. Flapen's verdict: Skip it (35/100).
- **How competitive is the flora niche?**
- 4 brands and 38 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in flora?**
- Top complaints mined from reviews: Functionality-Overall, Side Effects, Acid Regulator/Stomach Ache Relief. The return rate is 0.1%.
- **When does demand for flora peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the flora niche?**
- Listings span £1.48–£8.25; the average listing price is £3.20 (sweet spot $15–$100). The average incumbent carries 420 reviews — the moat a new listing must climb.
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