---
title: "Trend — floor wipes - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/floor-wipes/trend"
last_updated: "2026-07-31T21:05:56.575Z"
locale: en
meta:
  description: "Niche score 53/100 · £301K/yr market · 318K searches/yr. Pricing outside the sweet spot ($6.66 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £301K/yr market · 318K searches/yr. Pricing outside the sweet spot ($6.66 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — floor wipes - Flapen"
---

# **floor wipes**

**Worth a look**

Shows low returns (0.1%), but pricing outside the sweet spot ($6.66 avg) keeps it on the watch list.

Market size 51Growth 29Conversion 96Competition 63Returns 99Price range 25Avg price 19Brand share 40Review moat 45Quality gap 35

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£301K**

£301K/yr · 318K searches

**Review moat**

**Okay****2,037.26**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+3.3%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****£0.72–£19.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£6.66**

avg listing price — sweet spot $15–$100