---
title: "Floor Wipes — £301K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/floor-wipes"
last_updated: "2026-07-31T20:16:40.173Z"
locale: en
meta:
description: "Niche score 53/100 · £301K/yr market · 318K searches/yr. Pricing outside the sweet spot ($6.66 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £301K/yr market · 318K searches/yr. Pricing outside the sweet spot ($6.66 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Floor Wipes — £301K/yr Amazon UK Niche (2026) - Flapen"
---
# **floor wipes**
**Worth a look**
Shows low returns (0.1%), but pricing outside the sweet spot ($6.66 avg) keeps it on the watch list.
Market size 51Growth 29Conversion 96Competition 63Returns 99Price range 25Avg price 19Brand share 40Review moat 45Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£301K**
£301K/yr · 318K searches
**Review moat**
**Okay****2,037.26**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+3.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****£0.72–£19.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£6.66**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, floor wipes is a £301K/yr Amazon United Kingdom market (318K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb–Mar–Sep–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **floor wipes market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£333K–£400K**
- units × avg price
- **Conversion rate**
- **14.2%**
- **Avg BSR**
- **#100**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **61%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**225**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 90%
**Open market**
**13%**
- Dettol27% - by Amazon17% - Greenshield16% - FLASH15% - Duzzit6% - UltraGrime6% - Open — no brand owns it (8 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.
25K15KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Sep, Nov · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/floor-wipes/trend)
## **Top floor wipes search terms**
- **floor wipes**214K/yr+3.1%11.7% conv. - **floor wipes large**39K/yr+5.9%10.8% conv. - **large floor wipes**11K/yr+17.6%9.0% conv. - **dettol floor wipes**12K/yr+11.2%10.2% conv. - **floor cleaning wipes**8K/yr-7.1%7.2% conv. - **wet floor wipes**8K/yr+10.8%7.4% conv. - **antibacterial floor wipes**8K/yr-34.7%7.9% conv. - **dettol big and strong wipes**5K/yr+20.5%10.2% conv. - **floor wipe**4K/yr+10.5%8.9% conv. - **dettol floor wipes extra large**4K/yr-6.8%12.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/floor-wipes/search-terms)
## **Top floor wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£12K8%£24K12%£36K16%£48K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3 x Green Shield Antibacterial Floor Surface Wipes Extra Large Cleaning Wipes (72 Wipes Total) Multipurpose Floor Cleaning Wipes**Greenshield**£4.99**4.5★1,049 rev](https://www.amazon.co.uk/dp/B08DWJTGTG) [2**by Amazon Multipurpose Cleaning Wipes Citrus 252 wipes 42 count (Pack of 6)**by Amazon**£4.30**4.5★4,049 rev](https://www.amazon.co.uk/dp/B0CFQH8G3T) [3**Dettol Floor Cleaner Antibacterial Large Biodegradable Wipes Citrus 150 Wipes (25 x 6 pck) Disinfectant Kitchen and Bathroom Home Hygiene Kills 99.9 Percent of Germs**Dettol**£11.30**4.7★837 rev](https://www.amazon.co.uk/dp/B07PLWSH52) [4**by Amazon Antibacterial Multipurpose Cleaning Wipes fresh 252 Count 42 count (Pack of 6)**by Amazon**£4.29**4.5★4,049 rev](https://www.amazon.co.uk/dp/B0CFQJPYWX) [5**Flash Speedmop Wet Mop Floor Cleaner Refill Wipes 48 (2x24) Refills Lemon Scented For A Fast & Easy Clean**FLASH**£10.33**4.6★6,737 rev](https://www.amazon.co.uk/dp/B0DQ5MJQTS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Limited Edition Spring/Summer Floor Wipes 25 Pack**Morrisons**£1.75**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H2WF6RPN) [**Flash Speedmop Wet Mop Floor Cleaner Refill Wipes For Cleaning Floors 30 Wet Refills Wild Orchid Scented For A Fast & Easy Clean**FLASH**£8.00**104 rev7mo ago](https://www.amazon.co.uk/dp/B0GCFFYBQT) [**Duzzit Floor Wipes - Cleans & Shines | 100% Biodegradable - Made From Plant Fibres | For Ceramic Wood and Linoleum Floors (16 Biodegradable Wipes Lemon)**Duzzit**£3.70**33 rev11mo ago](https://www.amazon.co.uk/dp/B0FLK9P3Z2) [**Flash Speedmop Floor Cleanr Antibac Lemon Wet Floor Cleaning Wipes 10**Flash**£4.10**82 rev1y ago](https://www.amazon.co.uk/dp/B0DW8C3KX8) [**Flash Speedmop Wet Mop Floor Cleaner Starter Kit For Cleaning Floors Includes: 1 Mop 6 Wet Refills Lemon Scented For A Fast & Easy Clean**FLASH**£9.37**5,588 rev1y ago](https://www.amazon.co.uk/dp/B0DT4PMWD9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Limited Edition Spring/Summer Floor Wipes 25 Pack**Morrisons**£1.75**0.0★**▲ 303%**](https://www.amazon.co.uk/dp/B0H2WF6RPN) [**Flash Speedmop Wet Mop Floor Cleaner Refill Wipes For Cleaning Floors 30 Wet Refills Wild Orchid Scented For A Fast & Easy Clean**FLASH**£8.00**4.5★**▲ 267%**](https://www.amazon.co.uk/dp/B0GCFFYBQT) [**Duzzit Floor Wipes - Cleans & Shines | 100% Biodegradable - Made From Plant Fibres | For Ceramic Wood and Linoleum Floors (16 Biodegradable Wipes Lemon)**Duzzit**£3.70**4.4★**▲ 124%**](https://www.amazon.co.uk/dp/B0FLK9P3Z2) [**Dettol Antibacterial Multi Surface Cleaning Wipes Crisp Pear 350 Wipes (50 x 7pck) Plant-Based Disinfectant Biodegradable Kills 99.9 Percent of Germs**Dettol**£8.01**4.7★**▲ 105%**](https://www.amazon.co.uk/dp/B0CW1ZJPVR) [**Zoflora Antibacterial Multi-Surface Cleaning Wipes Lemon Zing 70 Large Wipes White**Zoflora**£2.71**4.6★**▲ 103%**](https://www.amazon.co.uk/dp/B0BGSWJPNF)
**~~View all trending →~~**
## **What buyers say about floor wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**23%
*“It cleans really well”*
**Value For Money**16%
*“Great value”*
**Smell**14%
*“Smells fresh”*
**Quality-Overall**11%
*“Decent quality for the money”*
**Ease Of Use**8%
*“Easy to use and store”*
**Moist/Dry**4%
*“They keep moist”*
**Advertised Vs Actual Product**3%
*“They will do the intended job”*
**Size-Overall**3%
*“Nice and big”*
**Durability**1%
*“durable”*
**Cleansing**1%
*“cleans as it's supposed to”*
### **What buyers complain about **
**Smell**14%
*“Bad smell”*
**Size-Overall**11%
*“more difficult to fit”*
**Ease Of Cleaning**8%
*“keep coming off once theyre on during Cleaning”*
**Value For Money**7%
*“High price”*
**Moist/Dry**6%
*“Not moist enough”*
**Thickness**5%
*“they are like extra thick baby wipes”*
**Leak-Proof**4%
*“arrived leaking”*
**Quality-Overall**4%
*“Poor quality”*
**Advertised Vs Actual Product**3%
*“Misleading”*
**Strength**3%
*“They are flimsy”*
### **Top return reasons **
**Leak-Proof**43%
**Advertised Vs Actual Product**12%
**Size-Overall**10%
**Smell**7%
**Moist/Dry**5%
**Ease Of Cleaning**3%
**Ease Of Use**2%
**Quality-Overall**2%
**Value For Money**2%
**Functionality-Overall**2%
## **Common questions**
- **Is floor wipes profitable to sell on Amazon United Kingdom?**
- The niche generates £301K/yr across 31 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the floor wipes niche?**
- 14 brands and 225 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in floor wipes?**
- Top complaints mined from reviews: Smell, Size-Overall, Ease Of Cleaning. The return rate is 0.1%.
- **When does demand for floor wipes peak?**
- Demand peaks in Jan–Feb–Mar–Sep–Nov; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the floor wipes niche?**
- Listings span £0.72–£19.84; the average listing price is £6.66 (sweet spot $15–$100). The average incumbent carries 2,037 reviews — the moat a new listing must climb.
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