---
title: "Flint — £106K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/flint"
last_updated: "2026-07-31T19:19:53.745Z"
locale: en
meta:
description: "Niche score 33/100 · £106K/yr market · 101K searches/yr · £6.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £106K/yr market · 101K searches/yr · £6.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Flint — £106K/yr Amazon UK Niche (2026) - Flapen"
---
# **flint**
**Skip it**
Prices mostly outside the sweet spot ($3.36–$11.06) — this niche doesn't clear our bar today.
Market size 26Growth 17Conversion 98Competition 10Returns 100Price range 0Avg price 18Brand share 7Review moat 25Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£106K**
£106K/yr · 101K searches
**Review moat**
**Bad****4,755.78**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.53**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-15.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.36–£11.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, flint is a £106K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flint market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£82K–£98K**
- units × avg price
- **Conversion rate**
- **16.1%**
- **Avg BSR**
- **#161**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **33%**
- **Out of stock**
- **18.6%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Zippo69% - Jouis Lighter Flints12% - ZYBUX9% - RED DAMORE4% - Ferroz Export3% - KinnyHome3%
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — -15.0% search growth over the last 90 days.
2K2KSpike '25 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/flint/trend)
## **Top flint search terms**
- **zippo flint**40K/yr-17.8%20.8% conv. - **flint**30K/yr-2.0%0.9% conv. - **zippo flints**12K/yr-23.8%15.3% conv. - **flint lighter**7K/yr-19.6%1.6% conv. - **flints for zippo lighters**6K/yr-30.3%15.7% conv. - **zippo flints pack**3K/yr-15.2%22.5% conv. - **zippo lighter flints**3K/yr-20.3%18.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/flint/search-terms)
## **Top flint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£16K30%£32K45%£48K60%£64K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zippo - Flints Pack of 6 Original Replacement Part for Storm Lighters Accessories**Zippo**£3.48**4.8★18,277 rev](https://www.amazon.co.uk/dp/B000EAEAHK) [2**30 Zippo Flints - 5 Packs 6 Flints In Each**Zippo**£7.70**4.8★4,954 rev](https://www.amazon.co.uk/dp/B005QH3LS0) [3**Jouis Lighter Flints - Universal Replacement Lighter Flints Compatible with most Lighters (100x Gold)**Jouis Lighter Flints**£4.82**4.4★378 rev](https://www.amazon.co.uk/dp/B0BW7LJMT3) [4**ZYBUX Zippo Lighter Fluid - 125ml Fuel Refill with Genuine Zippo Wick Windproof Fast Ignition Low Odour Easy Refill Nozzle Universal Fit for Clipper Lighters Gas Light - 6 Zippo Flints**ZYBUX**£11.06**4.8★175 rev](https://www.amazon.co.uk/dp/B0D9YQCN2T) [5**Zippo Lighter Wicks x3 & Flints x3 Reels Packs - Value 6 Pack for Zippo Petrol Lighters Clipper**Zippo**£7.66**4.7★15,222 rev](https://www.amazon.co.uk/dp/B01G2IUJX6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZYBUX Zippo Lighter Fluid - 125ml Fuel Refill with Genuine Zippo Wick Windproof Fast Ignition Low Odour Easy Refill Nozzle Universal Fit for Clipper Lighters Gas Light - 6 Zippo Flints**ZYBUX**£11.06**175 rev2y ago](https://www.amazon.co.uk/dp/B0D9YQCN2T) [**KinnyHome Universal Lighter Flints - 100 of Our Best Red Flints Compatible with Zippo and Clipper Lighters**KinnyHome**£5.30**67 rev2y ago](https://www.amazon.co.uk/dp/B0D5P63J4H) [**Jouis Lighter Flints - Universal Replacement Lighter Flints Compatible with most Lighters (100x Gold)**Jouis Lighter Flints**£4.82**378 rev3y ago](https://www.amazon.co.uk/dp/B0BW7LJMT3) [**FERROZ Universal Lighter Flints - Replacement Flint Compatible with Most Lighters (Gold 100)**Ferroz Export**£5.13**900 rev3y ago](https://www.amazon.co.uk/dp/B0B7S7QCGP) [**RED DAMORE Lighter Flints 100 x Universal Lighter Flints - Gold**RED DAMORE**£3.36**1,960 rev4y ago](https://www.amazon.co.uk/dp/B08Q4HWTD6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FERROZ Universal Lighter Flints - Replacement Flint Compatible with Most Lighters (Gold 100)**Ferroz Export**£5.13**4.4★**▲ 139%**](https://www.amazon.co.uk/dp/B0B7S7QCGP) [**ZYBUX Zippo Lighter Fluid - 125ml Fuel Refill with Genuine Zippo Wick Windproof Fast Ignition Low Odour Easy Refill Nozzle Universal Fit for Clipper Lighters Gas Light - 6 Zippo Flints**ZYBUX**£11.06**4.8★**▲ 44%**](https://www.amazon.co.uk/dp/B0D9YQCN2T) [**Jouis Lighter Flints - Universal Replacement Lighter Flints Compatible with most Lighters (100x Gold)**Jouis Lighter Flints**£4.82**4.4★**— 9%**](https://www.amazon.co.uk/dp/B0BW7LJMT3) [**Zippo Lighter Wicks x3 & Flints x3 Reels Packs - Value 6 Pack for Zippo Petrol Lighters Clipper**Zippo**£7.66**4.7★**— 8%**](https://www.amazon.co.uk/dp/B01G2IUJX6) [**30 Zippo Flints - 5 Packs 6 Flints In Each**Zippo**£7.70**4.8★**— 1%**](https://www.amazon.co.uk/dp/B005QH3LS0)
**~~View all trending →~~**
## **What buyers say about flint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**29%
*“Great value”*
**Advertised Vs Actual Product**25%
*“As advertised”*
**Quality-Overall**16%
*“Good quality, delivered promptly”*
**Durability**4%
*“great durability OK fit OK ease of use great”*
**Ease Of Use**4%
*“Easy to use”*
**Size-Overall**3%
*“simple to fit”*
**Adjustability/Rotatability/Reclining**2%
*“strong work very well spring flint pusher / adjuster well made strong fits well works great”*
**Gifting Purpose**2%
*“Makes a perfect gift”*
**Correct Contents**2%
*“1 pack is enough, trust me”*
**Compactness**2%
*“Small and compact”*
### **What buyers complain about **
**Durability**21%
*“they don't last long about a month”*
**Advertised Vs Actual Product**14%
*“the product does not match the image shown on Amazon — what I received looks different”*
**Quality-Overall**10%
*“feels low quality”*
**Flammable**10%
*“Igniting”*
**Value For Money**8%
*“Over priced”*
**Compatibility-Overall**8%
*“my clippers however did not work with them”*
**Functionality-Overall**8%
*“More spark off a wet towel”*
**Dilute/Watery**4%
*“Gass liquid”*
**Smell**2%
*“It has a very strong, unpleasant smell and does not light properly at all”*
**Heating**2%
*“Even after refilling correctly, the flame is weak and inconsistent”*
### **Top return reasons **
**Advertised Vs Actual Product**31%
**Leak-Proof**19%
**Color**19%
**Smell**19%
**Warmth**6%
**Quality-Overall**6%
## **Common questions**
- **Is flint profitable to sell on Amazon United Kingdom?**
- The niche generates £106K/yr across 9 tracked products. 90-day search growth is -15.0%. Flapen's verdict: Skip it (33/100).
- **How competitive is the flint niche?**
- 6 brands and 49 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in flint?**
- Top complaints mined from reviews: Durability, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.0%.
- **When does demand for flint peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the flint niche?**
- Listings span £3.36–£11.06; the average listing price is £6.53 (sweet spot $15–$100). The average incumbent carries 4,756 reviews — the moat a new listing must climb.
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