---
title: "Search terms — flavoured water - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/flavoured-water/search-terms"
last_updated: "2026-07-31T08:11:06.499Z"
locale: en
meta:
  description: "Niche score 60/100 · £1.2M/yr market · 1.5M searches/yr · £5.50 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £1.2M/yr market · 1.5M searches/yr · £5.50 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — flavoured water - Flapen"
---

# **flavoured water**

**Launch it**

A $1.2M/yr market growing +30.0% this quarter with returns at 0.0% — clears our launch bar.

Market size 81Growth 56Conversion 97Competition 77Returns 100Price range 8Avg price 15Brand share 8Review moat 74Quality gap 22

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.2M**

£1.2M/yr · 1.5M searches

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Review moat**

**Good****545.84**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+30.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£5.50**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£0.86–£16.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100