---
title: "Flavoured Water — £1.2M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/flavoured-water"
last_updated: "2026-07-31T06:31:21.972Z"
locale: en
meta:
description: "Niche score 60/100 · £1.2M/yr market · 1.5M searches/yr · £5.50 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £1.2M/yr market · 1.5M searches/yr · £5.50 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Flavoured Water — £1.2M/yr Amazon UK Niche (2026) - Flapen"
---
# **flavoured water**
**Launch it**
A $1.2M/yr market growing +30.0% this quarter with returns at 0.0% — clears our launch bar.
Market size 81Growth 56Conversion 97Competition 77Returns 100Price range 8Avg price 15Brand share 8Review moat 74Quality gap 22
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.2M**
£1.2M/yr · 1.5M searches
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Review moat**
**Good****545.84**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+30.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£5.50**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.86–£16.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, flavoured water is a £1.2M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 60/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flavoured water market data**
- **Units sold / yr**
- **300K–400K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£1.6M–£2.2M**
- units × avg price
- **Conversion rate**
- **14.4%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **50%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**8 **▼falling
**Sellers**
**86**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 81%
**Open market**
**2%**
- Volvic48% - Radnor Hills38% - Morrisons6% - Aqua Splash3% - Highland Spring2% - JAN & JUL1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +30.0% search growth over the last 90 days.
60K40KSpike '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/flavoured-water/trend)
## **Top flavoured water search terms**
- **flavoured water**519K/yr+39.2%8.9% conv. - **radnor splash flavoured water**185K/yr+31.4%8.7% conv. - **volvic flavoured water**119K/yr+59.1%17.0% conv. - **volvic**199K/yr-9.8%13.6% conv. - **radnor splash**86K/yr+20.0%5.8% conv. - **volvic water**103K/yr+8.3%9.0% conv. - **radnor**40K/yr+13.0%6.9% conv. - **volvic water 1.5 litre**49K/yr-1.0%13.0% conv. - **strawberry water**27K/yr+29.7%10.1% conv. - **flavoured water 24 pack**21K/yr+100.3%4.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/flavoured-water/search-terms)
## **Top flavoured water products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£47K8%£95K12%£142K16%£190K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Radnor Splash Flavoured Water Sugar Free 500ml - Pack of 24 (Strawberry)**Radnor Hills**£11.12**4.7★933 rev](https://www.amazon.co.uk/dp/B07H7M5LYR) [2**Radnor Splash Still Flavour Water 500ml Pick Your Own 3 Flavours 8 of Each**Radnor Hills**£13.29**4.7★393 rev](https://www.amazon.co.uk/dp/B0FBGQLXFF) [3**Volvic Still Natural Mineral Water 6 x 1.5L**Volvic**£3.74**4.8★1,562 rev](https://www.amazon.co.uk/dp/B01A6JYAR8) [4**Volvic Touch of Fruit Apple & Blackcurrant Sugar Free Still Flavoured Water Multipack 6x1.5L**Volvic**£5.21**4.9★252 rev](https://www.amazon.co.uk/dp/B08SMPCXYD) [5**Volvic Touch of Fruit Summer Fruits Sugar Free Still Flavoured Water Multipack 6x1.5L**Volvic**£5.38**4.8★528 rev](https://www.amazon.co.uk/dp/B075JMQTZN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Radnor Splash Cherry 6 x 500ml**Radnor Hills**£2.41**13 rev3mo ago](https://www.amazon.co.uk/dp/B0GVGQQC5L) [**Radnor Splash Still Flavour Water 500ml Pick Your Own 3 Flavours 4 of Each**Radnor Hills**£8.29**62 rev1y ago](https://www.amazon.co.uk/dp/B0FFNYGF5D) [**Radnor Splash Still Flavour Water 500ml Pick Your Own 3 Flavours 8 of Each**Radnor Hills**£13.29**393 rev1y ago](https://www.amazon.co.uk/dp/B0FBGQLXFF) [**Volvic Touch of Fruit Sugar Free Cherry Flavoured Water 6 x 1.5**Volvic**£5.68**180 rev1y ago](https://www.amazon.co.uk/dp/B0DX7GDLHN) [**Morrisons Still Raspberry & Blackberry Flavoured Spring Water 1l**Morrisons**£0.87**183 rev1y ago](https://www.amazon.co.uk/dp/B0DJWH3Q7X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JAN & JUL Floppy Sun-Hat for Toddler Girls Adjustable 50+ UPF (L: 2-5 Years Red Poppy)**JAN & JUL**£16.29**4.8★**▲ 166%**](https://www.amazon.co.uk/dp/B0CNY79D98) [**Radnor Splash Cherry 6 x 500ml**Radnor Hills**£2.41**4.6★**▲ 158%**](https://www.amazon.co.uk/dp/B0GVGQQC5L) [**Volvic Touch of Fruit Apple & Blackcurrant Sugar Free Still Flavoured Water Multipack 6x1.5L**Volvic**£5.21**4.9★**▲ 95%**](https://www.amazon.co.uk/dp/B08SMPCXYD) [**Volvic Touch of Fruit Peach & Raspberry Sugar Free Still Flavoured Water Multipack 6x1.5L**Volvic**£5.37**4.8★**▲ 55%**](https://www.amazon.co.uk/dp/B09V1FPJKK) [**Volvic Touch of Fruit Strawberry Sugar Free Still Flavoured Water Multipack 12 x 500ml**Volvic**£6.49**4.6★**▲ 49%**](https://www.amazon.co.uk/dp/B075JMQTY2)
**~~View all trending →~~**
## **What buyers say about flavoured water**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Great taste”*
**Value For Money**23%
*“Good value for money”*
**Flavor**18%
*“Great flavour”*
**Freshness**8%
*“Very refreshing”*
**Quality-Overall**5%
*“Always consistent quality”*
**Sweetness**3%
*“Fruity and sweet”*
**Size-Overall**1%
*“This is secound order very happy delivered early bottles are big enough to carry”*
**Advertised Vs Actual Product**1%
*“As described”*
**Alcohol Flavor**1%
*“Great drinkable flavours rather than other water brands”*
**Weight Heavy**1%
*“Was just a pound a bottle excellent”*
### **What buyers complain about **
**Taste-Overall**24%
*“Tastes really strong for flavoured water & synthetic”*
**Flavor**15%
*“I really didn't like this flavour”*
**Value For Money**14%
*“Only thing is the price goes up”*
**Dilute/Watery**8%
*“Water”*
**Sweetness**6%
*“Not sugar free as its states in the description”*
**Artificial Sweeteners**3%
*“not sugar on it”*
**Moist/Dry**3%
*“Wow really wet”*
**Contamination**2%
*“for some people that may mean the drink is contaminated or damaged”*
**Natural Ingredients**1%
*“Too strong & synthetic”*
## **Common questions**
- **Is flavoured water profitable to sell on Amazon United Kingdom?**
- The niche generates £1.2M/yr across 38 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +30.0%. Flapen's verdict: Launch it (60/100).
- **How competitive is the flavoured water niche?**
- 8 brands and 86 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in flavoured water?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- **When does demand for flavoured water peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the flavoured water niche?**
- Listings span £0.86–£16.29; the average listing price is £5.50 (sweet spot $15–$100). The average incumbent carries 546 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)