---
title: "Flavoured Vodka — £372K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/flavoured-vodka"
last_updated: "2026-07-31T19:22:12.243Z"
locale: en
meta:
description: "Niche score 46/100 · £372K/yr market · 438K searches/yr · £18.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £372K/yr market · 438K searches/yr · £18.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Flavoured Vodka — £372K/yr Amazon UK Niche (2026) - Flapen"
---
# **flavoured vodka**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 40Conversion 56Competition 25Returns 98Price range 72Avg price 83Brand share 0Review moat 68Quality gap 19
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£18.07**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£7.86–£33.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****783.53**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£372K**
£372K/yr · 438K searches
**Growth**
**Okay****+12.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, flavoured vodka is a £372K/yr Amazon United Kingdom market (438K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flavoured vodka market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **£452K–£542K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **41%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Ciroc69% - J.J. Whitley24% - Smirnoff7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.3% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/flavoured-vodka/trend)
## **Top flavoured vodka search terms**
- **ciroc vodka**91K/yr+50.7%6.1% conv. - **flavoured vodka**136K/yr+4.2%2.0% conv. - **ciroc**70K/yr+54.7%4.3% conv. - **jj whitley vodka**40K/yr-20.8%6.0% conv. - **jj vodka**29K/yr-6.4%3.9% conv. - **blue raspberry vodka**12K/yr+51.1%3.7% conv. - **vodka flavoured**14K/yr+34.0%3.0% conv. - **vodka ciroc**5K/yr+68.9%6.5% conv. - **flavoured alcohol**8K/yr-47.4%0.0% conv. - **jj whitley**7K/yr-56.0%2.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/flavoured-vodka/search-terms)
## **Top flavoured vodka products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£37K20%£74K30%£111K40%£149K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cîroc Premium Vodka | 40% vol | 70cl | Distilled 5 Times | Exceptionally Smooth | Fresh Citrus Flavour | Packaging May Vary**Ciroc**£20.34**4.8★3,541 rev](https://www.amazon.co.uk/dp/B003845DSO) [2**Cîroc Strawberry Limonade | 30% vol | 70cl | Premium Flavoured Vodka | Hints of Strawberry & Lemon Citrus**Ciroc**£20.07**4.8★72 rev](https://www.amazon.co.uk/dp/B0DYTYYNQY) [3**Cîroc Coconut Vodka | 37.5% vol | 70cl | Ultra-Premium Flavoured Vodka | Notes of Creamy Coconut | Delicious & Elegantly Smooth | Packaging May Vary**Ciroc**£19.53**4.8★485 rev](https://www.amazon.co.uk/dp/B009FWW1RE) [4**JJ Blue Raspberry|70cl|32%|Vodka Spirit Mix**J.J. Whitley**£12.93**4.6★104 rev](https://www.amazon.co.uk/dp/B0DR93KKJC) [5**JJ Vodka Rhubarb & Custard 70cl**J.J. Whitley**£9.22**4.3★187 rev](https://www.amazon.co.uk/dp/B0DGMFLF96)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cîroc Strawberry Limonade | 30% vol | 70cl | Premium Flavoured Vodka | Hints of Strawberry & Lemon Citrus**Ciroc**£20.07**72 rev1y ago](https://www.amazon.co.uk/dp/B0DYTYYNQY) [**Smirnoff Miami Peach | 35% vol | 70cl | Juicy Peach & Citrus Flavours | Coral-coloured | Perfect for Brunches & BBQs**Smirnoff**£14.18**64 rev1y ago](https://www.amazon.co.uk/dp/B0F1G6JWYQ) [**JJ Blue Raspberry|70cl|32%|Vodka Spirit Mix**J.J. Whitley**£12.93**104 rev1y ago](https://www.amazon.co.uk/dp/B0DR93KKJC) [**JJ Raspberry Vodka | 32% | 1L | Vodka Mix Spirit Drink**J.J. Whitley**£17.65**67 rev1y ago](https://www.amazon.co.uk/dp/B0DQ9C5T7H) [**JJ Vodka Rhubarb & Custard 70cl**J.J. Whitley**£9.22**187 rev1y ago](https://www.amazon.co.uk/dp/B0DGMFLF96)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cîroc Coconut Vodka | 37.5% vol | 70cl | Ultra-Premium Flavoured Vodka | Notes of Creamy Coconut | Delicious & Elegantly Smooth | Packaging May Vary**Ciroc**£19.53**4.8★**▲ 102%**](https://www.amazon.co.uk/dp/B009FWW1RE) [**Cîroc Strawberry Limonade | 30% vol | 70cl | Premium Flavoured Vodka | Hints of Strawberry & Lemon Citrus**Ciroc**£20.07**4.8★**▲ 65%**](https://www.amazon.co.uk/dp/B0DYTYYNQY) [**Cîroc Premium Vodka | 40% vol | 70cl | Distilled 5 Times | Exceptionally Smooth | Fresh Citrus Flavour | Packaging May Vary**Ciroc**£20.34**4.8★**▲ 46%**](https://www.amazon.co.uk/dp/B003845DSO) [**JJ Vodka Rhubarb & Custard 70cl**J.J. Whitley**£9.22**4.3★**— 3%**](https://www.amazon.co.uk/dp/B0DGMFLF96) [**Ciroc Vodka New & Ready to Serve Cosmopolitan Cocktail 17.5% vol 50cl Ready to Drink Vodka Mixed with Cranberry Juice and Orange Flavours Bar Quality Cocktails Perfect for Hosting**Ciroc**£7.86**4.5★**— 2%**](https://www.amazon.co.uk/dp/B0CVQT163R)
**~~View all trending →~~**
## **What buyers say about flavoured vodka**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alcohol Flavor**27%
*“Great value and lovely drink”*
**Taste-Overall**24%
*“Very tasty”*
**Value For Money**22%
*“Great value for money”*
**Flavor**13%
*“Great flavour”*
**Gifting Purpose**5%
*“Bought as a gift,looks pretty”*
**Quality-Overall**3%
*“Great value and quality great drink”*
**Sweetness**2%
*“The marshmallow flavour is sweet, smooth, and just the right amount of fun”*
**Freshness**2%
*“Love this drink with fizzy lemon and lime, very refreshing for summer too”*
**Color**1%
*“Very pretty too”*
**Storage Temperature**0%
*“It also works surprisingly well if you drop in some frozen raspberries to keep it cold”*
### **What buyers complain about **
**Taste-Overall**55%
*“Not a great taste”*
**Flavor**20%
*“not a great flavour”*
**Quality-Overall**5%
*“Poor quality and taste”*
**Ease Of Use**5%
*“too easy to drink too much of”*
**Sweetness**5%
*“Too sweet and too little realistic cherry flavour”*
## **Common questions**
- **Is flavoured vodka profitable to sell on Amazon United Kingdom?**
- The niche generates £372K/yr across 17 tracked products. 90-day search growth is +12.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the flavoured vodka niche?**
- 3 brands and 56 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in flavoured vodka?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Quality-Overall. The return rate is 0.3%.
- **When does demand for flavoured vodka peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the flavoured vodka niche?**
- Listings span £7.86–£33.37; the average listing price is £18.07 (sweet spot $15–$100). The average incumbent carries 784 reviews — the moat a new listing must climb.
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