---
title: "Products — fish sauce - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/fish-sauce/products"
last_updated: "2026-07-31T21:54:27.180Z"
locale: en
meta:
  description: "Niche score 38/100 · £103K/yr market · 109K searches/yr · £6.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · £103K/yr market · 109K searches/yr · £6.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — fish sauce - Flapen"
---

# **fish sauce**

**Skip it**

Soft demand (-22.8% this quarter) — this niche doesn't clear our bar today.

Market size 25Growth 14Conversion 96Competition 15Returns 100Price range 22Avg price 19Brand share 18Review moat 65Quality gap 28

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****900.71**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£103K**

£103K/yr · 109K searches

**Price range**

**Bad****£1.53–£18.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£6.72**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-22.8%**

90-day search growth — must beat 0% to launch