---
title: "Fish Sauce — £103K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/fish-sauce"
last_updated: "2026-07-31T19:21:58.221Z"
locale: en
meta:
description: "Niche score 38/100 · £103K/yr market · 109K searches/yr · £6.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £103K/yr market · 109K searches/yr · £6.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fish Sauce — £103K/yr Amazon UK Niche (2026) - Flapen"
---
# **fish sauce**
**Skip it**
Soft demand (-22.8% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 14Conversion 96Competition 15Returns 100Price range 22Avg price 19Brand share 18Review moat 65Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****900.71**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£103K**
£103K/yr · 109K searches
**Price range**
**Bad****£1.53–£18.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£6.72**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-22.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, fish sauce is a £103K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fish sauce market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£101K–£134K**
- units × avg price
- **Conversion rate**
- **14.1%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **50%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**65**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**6%**
- Tiparos36% - Squid26% - Blue Dragon24% - Thai Taste4% - Healthy Boy3% - Starry Mart1% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -22.8% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/fish-sauce/trend)
## **Top fish sauce search terms**
- **fish sauce**83K/yr-22.7%11.3% conv. - **fish sauce thai**12K/yr-19.6%13.7% conv. - **thai fish sauce**7K/yr-19.4%11.8% conv. - **fish sauce for cooking**4K/yr-34.1%11.9% conv. - **korean fish sauce**3K/yr-27.4%6.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/fish-sauce/search-terms)
## **Top fish sauce products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£21K30%£31K40%£41K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tiparos Thai Fish Sauce 700 ml**Tiparos**£5.12**4.6★831 rev](https://www.amazon.co.uk/dp/B009QLBGLQ) [2**(725ml Pack) Squid Brand Fish Sauce 725ml**Squid**£5.74**4.7★439 rev](https://www.amazon.co.uk/dp/B01EX15TXO) [3**Blue Dragon Fish Sauce 150ml**Blue Dragon**£1.95**4.5★252 rev](https://www.amazon.co.uk/dp/B003UMH1X4) [4**Tiparos Brand Fish Sauce - 300ml**Tiparos**£3.54**4.5★256 rev](https://www.amazon.co.uk/dp/B01ITF0F52) [5**Thai Taste Vegetarian Fish Sauce (Nam Pla Jey) 180ml**Thai Taste**£3.93**4.5★370 rev](https://www.amazon.co.uk/dp/B078Y613HK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Healthy Boy Brand Fish Sauce 300ml Pack of 2 Authentic Thai Seasoning for Cooking and Marinades**Generic**£5.09**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GQ4DDHFJ) [**Daesang Chung Jung One Premium Korean Anchovy Sauce for Kimchi - Salted Gold 1kg | Traditional Ingredient for Authentic Kimchi & Korean Cooking (Pack of 1)**Starry Mart**£14.85**5 rev1y ago](https://www.amazon.co.uk/dp/B0F8JHZRFN) [**Healthy Boy Fish Sauce 700ml**Healthy Boy**£5.88**93 rev6y ago](https://www.amazon.co.uk/dp/B089RR5DHV) [**Thai Taste Vegetarian Fish Sauce (Nam Pla Jey) 180ml**Thai Taste**£3.93**370 rev8y ago](https://www.amazon.co.uk/dp/B078Y613HK) [**(725ml Pack) Squid Brand Fish Sauce 725ml**Squid**£5.74**439 rev9y ago](https://www.amazon.co.uk/dp/B01EX15TXO)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Healthy Boy Brand Fish Sauce 300ml Pack of 2 Authentic Thai Seasoning for Cooking and Marinades**Generic**£5.09**0.0★**▲ 306%**](https://www.amazon.co.uk/dp/B0GQ4DDHFJ) [**Daesang Chung Jung One Premium Korean Anchovy Sauce for Kimchi - Salted Gold 1kg | Traditional Ingredient for Authentic Kimchi & Korean Cooking (Pack of 1)**Starry Mart**£14.85**4.5★**▲ 91%**](https://www.amazon.co.uk/dp/B0F8JHZRFN) [**Blue Dragon Oyster Sauce 150ml | Authentic Rich & Glossy Flavour | Great for Stir Fries Sauces & Marinades**Blue Dragon**£1.53**4.6★**▲ 39%**](https://www.amazon.co.uk/dp/B0157V9T3A) [**Blue Dragon Fish Sauce 150ml**Blue Dragon**£1.95**4.5★**▲ 31%**](https://www.amazon.co.uk/dp/B003UMH1X4) [**Three Crabs Premium Fish Sauce 682ml**Three Crabs**£14.63**4.5★**▲ 22%**](https://www.amazon.co.uk/dp/B001OQWK0W)
**~~View all trending →~~**
## **What buyers say about fish sauce**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Very good product my family”*
**Taste-Overall**21%
*“The best fish sauce I've tasted”*
**Spiciness**15%
*“One of the best fish sauces”*
**Value For Money**9%
*“Great value and will last a long time”*
**Flavor**7%
*“umami flavour similar to traditional Nam Pla”*
**Size-Overall**5%
*“good fish sauce in large size”*
**Advertised Vs Actual Product**4%
*“As expected, good product”*
**Nutritional Content**3%
*“No carbohydrate”*
**Cooking Instructions**2%
*“I find it a solid staple for cooking”*
**Ease Of Use**2%
*“easy to pour”*
### **What buyers complain about **
**Salt Content**33%
*“Its salt”*
**Taste-Overall**25%
*“Horrible taste”*
**Smell**5%
*“strong smell”*
## **Common questions**
- **Is fish sauce profitable to sell on Amazon United Kingdom?**
- The niche generates £103K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the fish sauce niche?**
- 10 brands and 65 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in fish sauce?**
- Top complaints mined from reviews: Salt Content, Taste-Overall, Smell. The return rate is 0.0%.
- **When does demand for fish sauce peak?**
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the fish sauce niche?**
- Listings span £1.53–£18.90; the average listing price is £6.72 (sweet spot $15–$100). The average incumbent carries 901 reviews — the moat a new listing must climb.
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