[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-grocery-fire-starter":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":184,"baselines":220,"demand":225,"seasonality":537,"brandShare":550,"products":572,"feedback":824,"searchTerms":983,"related":993,"lastUpdated":166},"a38e20e3-436f-4422-b98b-3c2f3945dcac","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":135,"unitsSoldMax":157,"sponsoredPct":158,"returnRate":159,"successfulLaunches360":160,"newProducts360":161,"amazonNicheId":138,"title":162,"slug":163,"href":164,"leafCategoryName":165,"scrapedAt":166,"brandCount":167,"brandCountYearAgo":168,"sellerCount":169,"signals":170,"avgBsr":172,"pageQuality":160,"unitsSoldMin":173,"unitsSoldAvgMin":174,"unitsSoldAvgMax":175,"revenueMin":176,"revenueMax":177,"avgBrandAgeMonths":178,"avgSellerAgeDays":179,"top20ClickShare":180,"top20BrandShare":181,"primePct":182,"oosRate":183},52580,88247,0.9286,-0.063,0.0742,0.5618,0.5863,4.51,3087,8.03,3.36,15.06,8000,0.92,0.0004,0,2,"fire starter","fire-starter","\u002Fresearch\u002Fuk\u002Fgrocery\u002Ffire-starter","Firelighters & Matches","2026-07-24T13:29:28.422263+00:00",20,28,48,[171],"no_dominant_brand",30,6000,100,250,48180,64240,53,176,0.9413,1,0.8,0.0723,{"score":185,"verdict":186,"components":187},45,"skip",[188,193,196,200,202,205,208,213,215,217],{"key":189,"score":190,"weight":191,"raw":192},"marketSize",13,0.15,52579.86,{"key":194,"score":195,"weight":191,"raw":148},"growth",22,{"key":197,"score":198,"weight":199,"raw":149},"conversion",77,0.1,{"key":201,"score":169,"weight":191,"raw":150},"competition",{"key":203,"score":204,"weight":199,"raw":151},"brandShare",76,{"key":206,"score":207,"weight":199,"raw":152},"qualityGap",40,{"key":209,"score":210,"weight":211,"raw":212},"reviewMoat",34,0.05,3086.72,{"key":214,"score":174,"weight":199,"raw":159},"returns",{"key":216,"score":195,"weight":211,"raw":154},"avgPrice",{"key":218,"score":181,"weight":211,"raw":219},"priceRange",0.00512820512820517,{"avgRating":221,"medianPrice":222,"medianReturnRate":223,"nichesTracked":224},4.36,12.12,0.0064,27606,{"points":226,"droppedPartialWeek":536},[227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400,403,406,409,412,415,418,421,424,427,430,433,436,439,442,445,448,451,454,457,460,462,465,468,471,474,477,480,483,486,489,492,495,498,500,503,506,509,512,515,518,521,524,527,530,533],{"week":228,"volume":229},"2024-07-28",1591,{"week":231,"volume":232},"2024-08-04",1527,{"week":234,"volume":235},"2024-08-11",1547,{"week":237,"volume":238},"2024-08-18",1455,{"week":240,"volume":241},"2024-08-25",1661,{"week":243,"volume":244},"2024-09-01",1600,{"week":246,"volume":247},"2024-09-08",1636,{"week":249,"volume":250},"2024-09-15",1954,{"week":252,"volume":253},"2024-09-22",1423,{"week":255,"volume":256},"2024-09-29",1875,{"week":258,"volume":259},"2024-10-06",2113,{"week":261,"volume":262},"2024-10-13",2228,{"week":264,"volume":265},"2024-10-20",1831,{"week":267,"volume":268},"2024-10-27",2018,{"week":270,"volume":271},"2024-11-03",2065,{"week":273,"volume":274},"2024-11-10",1804,{"week":276,"volume":277},"2024-11-17",1740,{"week":279,"volume":280},"2024-11-24",2810,{"week":282,"volume":283},"2024-12-01",2260,{"week":285,"volume":286},"2024-12-08",2084,{"week":288,"volume":289},"2024-12-15",2035,{"week":291,"volume":292},"2024-12-22",1925,{"week":294,"volume":295},"2024-12-29",1680,{"week":297,"volume":298},"2025-01-05",1701,{"week":300,"volume":301},"2025-01-12",1707,{"week":303,"volume":304},"2025-01-19",1388,{"week":306,"volume":307},"2025-01-26",1514,{"week":309,"volume":310},"2025-02-02",1310,{"week":312,"volume":313},"2025-02-09",1353,{"week":315,"volume":316},"2025-02-16",1342,{"week":318,"volume":319},"2025-02-23",1503,{"week":321,"volume":322},"2025-03-02",1444,{"week":324,"volume":325},"2025-03-09",1451,{"week":327,"volume":328},"2025-03-16",1460,{"week":330,"volume":331},"2025-03-23",1449,{"week":333,"volume":334},"2025-03-30",1822,{"week":336,"volume":337},"2025-04-06",1766,{"week":339,"volume":340},"2025-04-13",1962,{"week":342,"volume":343},"2025-04-20",1791,{"week":345,"volume":346},"2025-04-27",1606,{"week":348,"volume":286},"2025-05-04",{"week":350,"volume":351},"2025-05-11",2056,{"week":353,"volume":354},"2025-05-18",1803,{"week":356,"volume":357},"2025-05-25",1697,{"week":359,"volume":360},"2025-06-01",1427,{"week":362,"volume":363},"2025-06-08",1557,{"week":365,"volume":366},"2025-06-15",1462,{"week":368,"volume":369},"2025-06-22",1630,{"week":371,"volume":372},"2025-06-29",1987,{"week":374,"volume":375},"2025-07-06",1357,{"week":377,"volume":378},"2025-07-13",1551,{"week":380,"volume":381},"2025-07-20",1216,{"week":383,"volume":384},"2025-07-27",1124,{"week":386,"volume":387},"2025-08-03",1049,{"week":389,"volume":390},"2025-08-10",1369,{"week":392,"volume":393},"2025-08-17",1450,{"week":395,"volume":396},"2025-08-24",1478,{"week":398,"volume":399},"2025-08-31",1265,{"week":401,"volume":402},"2025-09-07",1350,{"week":404,"volume":405},"2025-09-14",1474,{"week":407,"volume":408},"2025-09-21",1585,{"week":410,"volume":411},"2025-09-28",1829,{"week":413,"volume":414},"2025-10-05",1642,{"week":416,"volume":417},"2025-10-12",1894,{"week":419,"volume":420},"2025-10-19",1676,{"week":422,"volume":423},"2025-10-26",1775,{"week":425,"volume":426},"2025-11-02",1884,{"week":428,"volume":429},"2025-11-09",1806,{"week":431,"volume":432},"2025-11-16",1738,{"week":434,"volume":435},"2025-11-23",2386,{"week":437,"volume":438},"2025-11-30",2433,{"week":440,"volume":441},"2025-12-07",2071,{"week":443,"volume":444},"2025-12-14",2258,{"week":446,"volume":447},"2025-12-21",2289,{"week":449,"volume":450},"2025-12-28",1880,{"week":452,"volume":453},"2026-01-04",2314,{"week":455,"volume":456},"2026-01-11",2127,{"week":458,"volume":459},"2026-01-18",1972,{"week":461,"volume":265},"2026-01-25",{"week":463,"volume":464},"2026-02-01",1706,{"week":466,"volume":467},"2026-02-08",1494,{"week":469,"volume":470},"2026-02-15",1332,{"week":472,"volume":473},"2026-02-22",1253,{"week":475,"volume":476},"2026-03-01",1209,{"week":478,"volume":479},"2026-03-08",2121,{"week":481,"volume":482},"2026-03-15",1868,{"week":484,"volume":485},"2026-03-22",1737,{"week":487,"volume":488},"2026-03-29",1643,{"week":490,"volume":491},"2026-04-05",2158,{"week":493,"volume":494},"2026-04-12",1757,{"week":496,"volume":497},"2026-04-19",1641,{"week":499,"volume":423},"2026-04-26",{"week":501,"volume":502},"2026-05-03",1770,{"week":504,"volume":505},"2026-05-10",1763,{"week":507,"volume":508},"2026-05-17",1634,{"week":510,"volume":511},"2026-05-24",2016,{"week":513,"volume":514},"2026-05-31",1645,{"week":516,"volume":517},"2026-06-07",1419,{"week":519,"volume":520},"2026-06-14",1394,{"week":522,"volume":523},"2026-06-21",1457,{"week":525,"volume":526},"2026-06-28",1376,{"week":528,"volume":529},"2026-07-05",1437,{"week":531,"volume":532},"2026-07-12",1277,{"week":534,"volume":535},"2026-07-19",1416,false,[538,539,540,541,542,543,544,545,546,547,548,549],1.065896735303231,0.8270696600095772,0.94939072138813,1.0587194726909102,1.0720649496571302,0.8924543596581004,0.8033407509647615,0.8333436616808916,0.9586609453880798,1.1115236190529845,1.215154502690065,1.203176123364287,{"top":551,"otherBrandCount":570,"otherClickShare":571},[552,555,558,561,564,567],{"brand":553,"clickShare":554},"Pelle & Sol",0.1824,{"brand":556,"clickShare":557},"ecoblaze",0.1124,{"brand":559,"clickShare":560},"Galleon Fireplaces",0.1093,{"brand":562,"clickShare":563},"Ecolighters",0.0977,{"brand":565,"clickShare":566},"Weber",0.0845,{"brand":568,"clickShare":569},"Ember Rock",0.0718,14,0.3419,[573,583,591,601,612,621,630,641,653,665,676,687,698,707,718,730,740,750,761,771,782,793,804,813],{"asin":574,"title":575,"brand":553,"imageUrl":576,"price":577,"rating":578,"reviews":579,"clickShare90":554,"clickShare360":580,"launchDate":581,"amazonUrl":582},"B0DZ2K4NWF","Pelle & Sol 200 Natural Firelighters Long Burning Fire Lighters for Wood Burners BBQ Lighter Pizza Ovens Open Fires Quick Light Fire Starter Log Burner Accessories - Eco Firelighters","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F513fX1k8DUL.jpg",10.01,4.5,748,0.125,"2025-03-03","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DZ2K4NWF",{"asin":584,"title":585,"brand":559,"imageUrl":586,"price":155,"rating":578,"reviews":587,"clickShare90":560,"clickShare360":588,"launchDate":589,"amazonUrl":590},"B00EWL0CRY","96 Eco-Friendly Firelighters - FSC Recycled 100% for Stoves Barbecues Campfires and Open Fires","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51U+zCY4jwL.jpg",485,0.0365,"2013-08-31","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00EWL0CRY",{"asin":592,"title":593,"brand":562,"imageUrl":594,"price":595,"rating":596,"reviews":597,"clickShare90":563,"clickShare360":598,"launchDate":599,"amazonUrl":600},"B07HRTFW3V","Ecolighters 200 Natural Firelighters Wood Wool Fire Lighters for Wood Burners BBQ Stove Pizza Oven and Fire Starters Large 2.1 kg Box","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51RfvTvcGSL.jpg",12.51,4.6,4682,0.1033,"2018-04-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07HRTFW3V",{"asin":602,"title":603,"brand":556,"imageUrl":604,"price":605,"rating":606,"reviews":607,"clickShare90":608,"clickShare360":609,"launchDate":610,"amazonUrl":611},"B07CQSP9XV","200 Firelighters - Ecoblaze Natural Firelighters | Fast lighting & Odourless Fire Lighters For Wood Burners & BBQ Ovens Stoves & Fireplaces","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51KJGhdZhBL.jpg",10.13,4.7,13009,0.0879,0.129,"2018-04-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07CQSP9XV",{"asin":613,"title":614,"brand":565,"imageUrl":615,"price":616,"rating":596,"reviews":617,"clickShare90":566,"clickShare360":618,"launchDate":619,"amazonUrl":620},"B0167A9FBQ","Weber Lighter Cubes","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41L6GGwfAlL.jpg",4.57,13099,0.0282,"2015-10-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0167A9FBQ",{"asin":622,"title":623,"brand":568,"imageUrl":624,"price":625,"rating":596,"reviews":626,"clickShare90":569,"clickShare360":627,"launchDate":628,"amazonUrl":629},"B077NRWPLM","Ember Rock Fire Stone - Premium Ferrocerium Magnesium Fire Starter Stick - Includes Scraper Tool Multi-Use Wooden Handle for Firm Grip - Essential Fire Starter for Survival Camping Kit","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ncePKgwLL.jpg",5.05,4974,0.0677,"2017-11-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB077NRWPLM",{"asin":631,"title":632,"brand":633,"imageUrl":634,"price":635,"rating":596,"reviews":636,"clickShare90":637,"clickShare360":638,"launchDate":639,"amazonUrl":640},"B0BTDK9YG4","KEPLIN Natural Firelighters - 200 Pack | Eco Friendly Wood Wax Fire Starters | Quick Flame | Safe to Use | Ideal for Stoves Open Fires BBQs & Pizza Ovens","KEPLIN","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51qwLbzExZL.jpg",10.71,2442,0.0462,0.0856,"2023-01-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BTDK9YG4",{"asin":642,"title":643,"brand":644,"imageUrl":645,"price":646,"rating":647,"reviews":648,"clickShare90":649,"clickShare360":650,"launchDate":651,"amazonUrl":652},"B0C4W2XBGP","96 Eco Friendly Natural Wood Firelighters - Sustainable Wood-Fibre Fire starters Perfect for Log Burners Pizza Ovens and BBQs. The Perfect Fire Lighter For Any Occasion (96)","The Firewood Hub","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-Ycvi48-L.jpg",7.66,4.4,339,0.0321,0.0213,"2023-05-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C4W2XBGP",{"asin":654,"title":655,"brand":656,"imageUrl":657,"price":658,"rating":659,"reviews":660,"clickShare90":661,"clickShare360":662,"launchDate":663,"amazonUrl":664},"B07PFW6DVG","Natural Wood Eco Firelighters. 96 Sustainable Fire-starters Ideal for Wood Burners Fire Pits Pizza Ovens BBQs. No Kindling Required. Lights Even When Damp.","Woodabrix","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51jnMDWIgIL.jpg",6.02,4.3,2411,0.0299,0.0421,"2019-05-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07PFW6DVG",{"asin":666,"title":667,"brand":668,"imageUrl":669,"price":670,"rating":578,"reviews":671,"clickShare90":672,"clickShare360":673,"launchDate":674,"amazonUrl":675},"B0DPGCC838","100 Burnex Wax Fire Lighters for Wood Burners - BBQ Fire Starter Firelighters for Wood Burners - 100 Firestarters Individually Wrapped Firelighters BBQ for Open Fires and Logs Firestarter Camping","BURNEX","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41v3fn5kPnL.jpg",12.27,436,0.029,0.0349,"2024-12-02","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DPGCC838",{"asin":677,"title":678,"brand":556,"imageUrl":679,"price":680,"rating":681,"reviews":682,"clickShare90":683,"clickShare360":684,"launchDate":685,"amazonUrl":686},"B0FFNDCXXM","200 Wood Wool Ecoblaze Natural Firelighters - 3.4kg of High Density Long Burning Natural Firelighters Firestarters for BBQ stoves and More for The Ultimate fire lighters Starter","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51EHK8nGXtL.jpg",8.46,4.2,570,0.0245,0.0746,"2025-06-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FFNDCXXM",{"asin":688,"title":689,"brand":690,"imageUrl":691,"price":692,"rating":647,"reviews":693,"clickShare90":694,"clickShare360":695,"launchDate":696,"amazonUrl":697},"B0F7Y5S99S","Munnie Natural Firelighters 200 Eco Wood Wool Fire Lighters for BBQ Fireplace Stove Campfire Odourless Fast Lighting Eco-Friendly Kindling Long Burn Non-Toxic All-Natural Fire Starter","Munnie","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51WF4j0PzjL.jpg",8.06,59,0.0223,0.0063,"2025-05-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F7Y5S99S",{"asin":699,"title":700,"brand":701,"imageUrl":702,"price":156,"rating":578,"reviews":703,"clickShare90":704,"clickShare360":672,"launchDate":705,"amazonUrl":706},"B07KMCXP8L","6 X Packs of 40 Zip High Performance Energy Block Firelighters. Long Burning Powerful & Reliable for Open Fires Stoves BBQs & Tigerbox Safety Matches","Zip & Tigerbox","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51n1gnkH1YL.jpg",1109,0.0172,"2018-11-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07KMCXP8L",{"asin":708,"title":709,"brand":710,"imageUrl":711,"price":712,"rating":713,"reviews":714,"clickShare90":704,"clickShare360":715,"launchDate":716,"amazonUrl":717},"B007Y4C7S8","Flamers Firelighters - 50 Units Natural Fire Lighters for Wood Burner Firepit Bbq Pizza Oven Fireplace Chimenea Barbecue Fire Starter - Firestarter for Kiln Dried Kindling Log Coal Charcoal Briquette","Flamers","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F518fBYj2ynL.jpg",7.96,4.8,3758,0.0102,"2012-04-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB007Y4C7S8",{"asin":719,"title":720,"brand":721,"imageUrl":722,"price":723,"rating":724,"reviews":725,"clickShare90":726,"clickShare360":727,"launchDate":728,"amazonUrl":729},"B07NZY3H7L","Green Olive Firewood Company 1 Pack of 32 Natural Firelighters for Pizza Ovens Log Burners Open Fires BBQ lighters Organic Fire Starters for wood burners Stoves Camping - BBQ Charcoal Lighter","Green Olive Firewood Company","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41cBUg4Y0kL.jpg",3.66,4.1,254,0.0167,0.0135,"2019-03-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07NZY3H7L",{"asin":731,"title":732,"brand":710,"imageUrl":733,"price":734,"rating":596,"reviews":735,"clickShare90":736,"clickShare360":737,"launchDate":738,"amazonUrl":739},"B006LZU6MU","Flamers Firelighters - 24 Units Natural Fire Lighters for Wood Burner Firepit Bbq Pizza Oven Fireplace Chimenea Barbecue Fire Starter - Firestarter for Kiln Dried Kindling Log Coal Charcoal Briquette","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51cKLm0rvVL.jpg",6.44,456,0.0161,0.0144,"2011-12-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB006LZU6MU",{"asin":741,"title":742,"brand":644,"imageUrl":743,"price":744,"rating":596,"reviews":745,"clickShare90":746,"clickShare360":747,"launchDate":748,"amazonUrl":749},"B0BV7DF4XJ","50 - Wood Wool Firelighters for Safe Clean and Odorless Ignition of Wood and Log Burners BBQs Pizza Ovens and More - The Perfect Fire Starter For Any Occasion.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ixPikSpVL.jpg",7.53,765,0.0147,0.0231,"2023-02-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BV7DF4XJ",{"asin":751,"title":752,"brand":753,"imageUrl":754,"price":755,"rating":606,"reviews":756,"clickShare90":757,"clickShare360":758,"launchDate":759,"amazonUrl":760},"B07W3FCH5N","Survival Flint and Steel - Fire Starter Ferrocerium XL 10mm - Light More Than 15 000 Fires Ferro Rod - Firelighter Included - Firestarter Survival Kit for Camping Bushcraft (Pine wood)","Ours Furtif","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51F7bN2ESjL.jpg",12.32,2823,0.0143,0.0216,"2019-11-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07W3FCH5N",{"asin":762,"title":763,"brand":764,"imageUrl":765,"price":766,"rating":160,"reviews":160,"clickShare90":767,"clickShare360":768,"launchDate":769,"amazonUrl":770},"B0H2WN4G72","1 Pack 25pcs Cooks Wood Wool Firelighters 350g - Natural Long Burning Fire Starters Small Compact Pack for BBQ Stoves and Campfire (1 Pack 25pcs)","EMBO","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41H2WfidSDL.jpg",5.5,0.014,0.0034,"2026-05-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0H2WN4G72",{"asin":772,"title":773,"brand":774,"imageUrl":775,"price":776,"rating":606,"reviews":777,"clickShare90":778,"clickShare360":779,"launchDate":780,"amazonUrl":781},"B07FF436N5","Log Barn Natural Firelighters Box of 200. Fire Lighters for Wood Burners Pizza Ovens Open Fires BBQ Lighters Fire Starters for Log Burners Genuine Log Barn Wood Wool Firelighters","Log-Barn","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51SlcrvtV+L.jpg",11.56,22233,0.0136,0.0502,"2018-07-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07FF436N5",{"asin":783,"title":784,"brand":785,"imageUrl":786,"price":787,"rating":647,"reviews":788,"clickShare90":789,"clickShare360":790,"launchDate":791,"amazonUrl":792},"B09WQYG5N2","flintronic Survival Fire Steel Flint Striker Steel Fire Starter Kit Magnesium Ferrocium Rod Firesteel with Scale Scraper & Whistle Outdoor Emergency Survival Tool for Travelling Camping Hiking","flintronic","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41oAqzblGOL.jpg",5.13,1325,0.0129,0.0289,"2022-03-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09WQYG5N2",{"asin":794,"title":795,"brand":796,"imageUrl":797,"price":798,"rating":578,"reviews":799,"clickShare90":800,"clickShare360":801,"launchDate":802,"amazonUrl":803},"B0CHYLHCBY","1 Pcs Fire Starter Kit Flint and Steel Survival Fire Steel Outdoor Emergency Survival Tool for Travelling Camping Hiking (Orange)","UPINWENUP","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41aNKTfVY7L.jpg",6.52,216,0.0127,0.03,"2023-09-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CHYLHCBY",{"asin":805,"title":806,"brand":721,"imageUrl":807,"price":808,"rating":578,"reviews":809,"clickShare90":810,"clickShare360":811,"launchDate":728,"amazonUrl":812},"B07NXVKL5F","Green Olive Firewood Company - 24 Natural Firelighters for Wood Burners Log Burners Stoves Pizza Ovens Eco Wood Wool Fire lighters for Lighting Charcoal BBQs Camping Open Fires Fireplaces","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F4178FUARVWL.jpg",6.43,526,0.0118,0.0107,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07NXVKL5F",{"asin":814,"title":815,"brand":816,"imageUrl":817,"price":818,"rating":578,"reviews":819,"clickShare90":820,"clickShare360":821,"launchDate":822,"amazonUrl":823},"B09RQWN4KC","Instant Fire Starter Lighters Multipack - 100 Odourless Firelighters Sachets in Tube Storage Box. Fire Lighters for Wood Burners Fire Logs Charcoal BBQ. Waterproof Firelighters for Open Fires","Topline","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41zpKuAjcvL.jpg",9.97,449,0.0112,0.0082,"2022-02-03","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09RQWN4KC",{"love":825,"hate":895,"returnReasons":961},[826,833,840,847,853,860,867,874,881,888],{"topic":827,"percentOfMentions":828,"verbatims":829},"Value For Money",0.24,[830,831,832],"Good value for money","Excellent value","Good Value",{"topic":834,"percentOfMentions":835,"verbatims":836},"Quality-Overall",0.2253,[837,838,839],"Good quality and reliable","Great quality, very fast lighting and do the job","Decent Quality",{"topic":841,"percentOfMentions":842,"verbatims":843},"Fire Resistance",0.10550000000000001,[844,845,846],"Great to have for a fire kit while camping or hiking","Excellent to help get fire started safely","Good for lighting the fire",{"topic":848,"percentOfMentions":842,"verbatims":849},"Ease Of Use",[850,851,852],"Great use all the time","Ease of use","easy to store",{"topic":854,"percentOfMentions":855,"verbatims":856},"Advertised Vs Actual Product",0.061399999999999996,[857,858,859],"It does what it says","Better than expected","As described",{"topic":861,"percentOfMentions":862,"verbatims":863},"Smell",0.0429,[864,865,866],"No horrible smell","No smell or mess","nice smell",{"topic":868,"percentOfMentions":869,"verbatims":870},"Efficiency",0.0338,[871,872,873],"it does work","Effective","It works",{"topic":875,"percentOfMentions":876,"verbatims":877},"Brightness\u002FShine\u002FGlow",0.028399999999999998,[878,879,880],"they light perfectly every time","lights up well","Easy lighting",{"topic":882,"percentOfMentions":883,"verbatims":884},"Eco Friendliness",0.0254,[885,886,887],"Environmentally friendly","An easy eco friendly","environmentally friendly",{"topic":889,"percentOfMentions":890,"verbatims":891},"Ease Of Cleaning",0.0235,[892,893,894],"Clean","Clean to handle no nasty smells on your hands","No mess",[896,903,909,915,921,928,934,940,947,954],{"topic":897,"percentOfMentions":898,"verbatims":899},"Size-Overall",0.2066,[900,901,902],"They are smaller","wildly different sizes","inconsistent in sizes",{"topic":834,"percentOfMentions":904,"verbatims":905},0.1602,[906,907,908],"quality control is inconsistent","Poor quality","Quality control is the main issue",{"topic":827,"percentOfMentions":910,"verbatims":911},0.1185,[912,913,914],"Not impressed - expensive","Waste of money","cheaper",{"topic":861,"percentOfMentions":916,"verbatims":917},0.0675,[918,919,920],"Chemical smell to product","While there is a faint odour","smell a bit funky",{"topic":922,"percentOfMentions":923,"verbatims":924},"Flammable",0.0575,[925,926,927],"Easily burn","It looks as though it might finally have started burning properly","when its burning its a measly flame that struggles to ignite anything else in the fire",{"topic":848,"percentOfMentions":929,"verbatims":930},0.056299999999999996,[931,932,933],"I cannot use them","Takes time to catch","Not the easiest",{"topic":854,"percentOfMentions":935,"verbatims":936},0.039900000000000005,[937,938,939],"Not as shown in the picture","Not what we expected","Bit misleading from the ad",{"topic":941,"percentOfMentions":942,"verbatims":943},"Functionality-Overall",0.0311,[944,945,946],"Doesn't work","The product barely does its job","Do not lite very well",{"topic":948,"percentOfMentions":949,"verbatims":950},"Strength",0.0176,[951,952,953],"The individual itema are prone to break up a little","They're very very tightly bound","Very tight construction which is harder to light",{"topic":955,"percentOfMentions":956,"verbatims":957},"Ignition",0.0141,[958,959,960],"Wont spark much","Very difficult to create a spark","Nt enough spark to even start a fire lighter",[962,964,967,969,971,973,975,977,979,981],{"reason":834,"pct":963},0.12119999999999999,{"reason":965,"pct":966},"Defective Material\u002FParts",0.1061,{"reason":897,"pct":968},0.09849999999999999,{"reason":970,"pct":968},"Moist\u002FDry",{"reason":922,"pct":972},0.0833,{"reason":854,"pct":974},0.0758,{"reason":941,"pct":976},0.060599999999999994,{"reason":978,"pct":976},"Water Resistance",{"reason":861,"pct":980},0.0455,{"reason":827,"pct":982},0.0379,[984,988],{"term":162,"volume":985,"growthQoq":986,"conversionRate":987},71358,-0.0365,0.0715,{"term":989,"volume":990,"growthQoq":991,"conversionRate":992},"firestarter",16889,-0.1635,0.0503,[994,1001,1006,1012,1017,1023],{"title":995,"href":996,"score":997,"verdict":998,"marketSize":999,"growth90":1000},"garden broom","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fgarden-broom",69,"launch",911408.73,0.3798,{"title":1002,"href":1003,"score":997,"verdict":998,"marketSize":1004,"growth90":1005},"electrolytes sachets","\u002Fresearch\u002Fuk\u002Fgrocery\u002Felectrolytes-sachets",1595505.25,0.4581,{"title":1007,"href":1008,"score":997,"verdict":1009,"marketSize":1010,"growth90":1011},"spider repellent plug in","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fspider-repellent-plug-in","watch",109047.98,0.7121,{"title":1013,"href":1014,"score":997,"verdict":1009,"marketSize":1015,"growth90":1016},"ice cream tubs","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-tubs",166810.92,1.5052,{"title":1018,"href":1019,"score":1020,"verdict":1009,"marketSize":1021,"growth90":1022},"alcohol free beer","\u002Fresearch\u002Fuk\u002Fgrocery\u002Falcohol-free-beer",70,513756.37,0.324,{"title":1024,"href":1025,"score":1020,"verdict":1009,"marketSize":1026,"growth90":1027},"ice cream cones","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-cones",135142.66,1.7666]