---
title: "Reviews — filter coffee - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/filter-coffee/reviews"
last_updated: "2026-07-31T10:02:07.837Z"
locale: en
meta:
  description: "Niche score 61/100 · £650K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £650K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — filter coffee - Flapen"
---

# **filter coffee**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 66Growth 16Conversion 83Competition 84Returns 100Price range 71Avg price 73Brand share 40Review moat 46Quality gap 47

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Conversion**

**Great****9.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****£14.78**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£2.76–£45.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£650K**

£650K/yr · 487K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,916.97**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-18.9%**

90-day search growth — must beat 0% to launch