---
title: "Filter Coffee — £650K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/filter-coffee"
last_updated: "2026-07-31T08:31:14.886Z"
locale: en
meta:
description: "Niche score 61/100 · £650K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £650K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Filter Coffee — £650K/yr Amazon UK Niche (2026) - Flapen"
---
# **filter coffee**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 66Growth 16Conversion 83Competition 84Returns 100Price range 71Avg price 73Brand share 40Review moat 46Quality gap 47
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£14.78**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£2.76–£45.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£650K**
£650K/yr · 487K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,916.97**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-18.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, filter coffee is a £650K/yr Amazon United Kingdom market (487K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Dec. Verdict: Worth a look — 61/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **filter coffee market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **£443K–£591K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#122**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **62%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**20 **▼falling
**Sellers**
**168**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 73%
**Open market**
**16%**
- by Amazon39% - illy15% - Taylors of Harrogate14% - Grumpy Mule7% - Lavazza6% - Café Direct3% - Open — no brand owns it (14 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.9% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/filter-coffee/trend)
## **Top filter coffee search terms**
- **filter coffee**127K/yr-21.0%5.7% conv. - **ground coffee for cafetiere**81K/yr-12.5%7.3% conv. - **amazon coffee**40K/yr-18.4%8.9% conv. - **coffee grounds**38K/yr-19.1%5.5% conv. - **starbucks ground coffee**27K/yr-18.6%1.4% conv. - **taylors ground coffee**21K/yr-14.3%8.1% conv. - **cafetiere coffee**23K/yr-18.8%6.8% conv. - **coffee for cafetiere**19K/yr-9.6%6.8% conv. - **taylors coffee**20K/yr-25.1%7.8% conv. - **ground coffee 1kg**18K/yr-22.4%4.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/filter-coffee/search-terms)
## **Top filter coffee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£13K4%£26K6%£39K8%£52K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Gold Instant Coffee Medium Roast 200g Rainforest Alliance Certified**by Amazon**£2.76**4.2★5,313 rev](https://www.amazon.co.uk/dp/B0BHM49GZF) [2**by Amazon Espresso Crema Ground Coffee 500g (2 x 250g) - Rainforest Alliance Certified**by Amazon**£6.95**4.3★2,305 rev](https://www.amazon.co.uk/dp/B08WSMTJDK) [3**illy Classico Ground Coffee Medium Roast 100% Arabica Coarse Grind for Cafetiere & Filter Coffee Suitable for Drip Coffee Makers 250g Tin**illy**£5.98**4.6★5,154 rev](https://www.amazon.co.uk/dp/B0001GDE1K) [4**by Amazon Ground Coffee Caffè Intenso Light Roast 1kg (4 Packs of 250g) - Rainforest Alliance Certified**by Amazon**£12.85**4.4★4,999 rev](https://www.amazon.co.uk/dp/B07CTT5VLT) [5**by Amazon Coffee Classic 100% Arabica Ground Roasted Coffee Medium Roast 500 g (1 Pack of 500 gms)- Rainforest Alliance Certified**by Amazon**£5.82**4.4★1,533 rev](https://www.amazon.co.uk/dp/B09G369GXZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Coffee Classic 100% Arabica Ground Roasted Coffee Medium Roast 500 g (1 Pack of 500 gms)- Rainforest Alliance Certified**by Amazon**£5.82**1,533 rev8mo ago](https://www.amazon.co.uk/dp/B09G369GXZ) [**by Amazon House Blend Gold Roast And Ground Coffee 100% Arabica Strength 3 Medium 250g**by Amazon**£3.95**1,533 rev8mo ago](https://www.amazon.co.uk/dp/B0F1NG8G2D) [**by Amazon Forte Ground Coffee Italian Inspired Roast Strength No. 5 - Strong 250g**by Amazon**£3.97**267 rev8mo ago](https://www.amazon.co.uk/dp/B0F1NGZBNM) [**Grumpy Mule Kick-Ass House Blend Ground Coffee with notes of Caramel and Milk Chocolate 200g**Grumpy Mule**£5.61**174 rev1y ago](https://www.amazon.co.uk/dp/B0DKDF56TK) [**Grind House Blend Ground Coffee 1kg Bag 100% Arabica Suitable for Cafetière Moka Pot AeroPress and Filter Brew Ethically Sourced and Locally Roasted Medium Roast**Grind**£26.88**141 rev2y ago](https://www.amazon.co.uk/dp/B0D8TRZT62)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Coffee Classic 100% Arabica Ground Roasted Coffee Medium Roast 500 g (1 Pack of 500 gms)- Rainforest Alliance Certified**by Amazon**£5.82**4.4★**▲ 146%**](https://www.amazon.co.uk/dp/B09G369GXZ) [**by Amazon Forte Ground Coffee Italian Inspired Roast Strength No. 5 - Strong 250g**by Amazon**£3.97**4.3★**▲ 90%**](https://www.amazon.co.uk/dp/B0F1NGZBNM) [**by Amazon House Blend Gold Roast And Ground Coffee 100% Arabica Strength 3 Medium 250g**by Amazon**£3.95**4.4★**▲ 88%**](https://www.amazon.co.uk/dp/B0F1NG8G2D) [**Lavazza Qualità Rossa Ground Coffee 6 x 250 g Ideal for Moka Pots with Aromatic Notes of Chocolate and Dried Fruits Arabica and Robusta Intensity 5/10 Medium Roasting**Lavazza**£24.09**4.7★**▲ 69%**](https://www.amazon.co.uk/dp/B0C289P9MG) [**by Amazon Ground Coffee Espresso Crema Medium Roast 250 g Pack of 4 - Rainforest Alliance Certified**by Amazon**£13.11**4.4★**▲ 61%**](https://www.amazon.co.uk/dp/B07CTSZXSX)
**~~View all trending →~~**
## **What buyers say about filter coffee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Fresh taste”*
**Value For Money**17%
*“Excellent value for money”*
**Caffeine Content**14%
*“good amount of caffeine”*
**Flavor**9%
*“The flavour is balanced”*
**Quality-Overall**8%
*“its affordable for the quality”*
**Smell**3%
*“Good taste and Rich aroma”*
**Blend/Ratio**2%
*“A really nice smooth blend”*
**Soft Feel**2%
*“SMOOTH”*
**Ease Of Use**1%
*“the bag is easy to open”*
**Advertised Vs Actual Product**1%
*“Item arrived as described”*
### **What buyers complain about **
**Taste-Overall**27%
*“Tastes cheap”*
**Bitter**8%
*“Too bitter”*
**Flavor**7%
*“Very weak flavour”*
**Value For Money**7%
*“Waste of money”*
**Strength**6%
*“No strength”*
**Quality-Overall**6%
*“Very poor quality”*
**Smell**5%
*“lacks any real aroma”*
**Caffeine Content**4%
*“No caffeine kick at all”*
**Stale/Rotten/Spoiled**3%
*“Vacuum pack defective Coffee is stale”*
**Burnt/Roasted/Overbaked**1%
*“a tad burned”*
### **Top return reasons **
**Blend/Ratio**100%
## **Common questions**
- **Is filter coffee profitable to sell on Amazon United Kingdom?**
- The niche generates £650K/yr across 60 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the filter coffee niche?**
- 20 brands and 168 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in filter coffee?**
- Top complaints mined from reviews: Taste-Overall, Bitter, Flavor. The return rate is 0.1%.
- **When does demand for filter coffee peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the filter coffee niche?**
- Listings span £2.76–£45.26; the average listing price is £14.78 (sweet spot $15–$100). The average incumbent carries 1,917 reviews — the moat a new listing must climb.
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