---
title: "Fiji Water — £246K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/fiji-water"
last_updated: "2026-07-31T21:49:13.026Z"
locale: en
meta:
description: "Niche score 42/100 · £246K/yr market · 150K searches/yr · £16.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £246K/yr market · 150K searches/yr · £16.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fiji Water — £246K/yr Amazon UK Niche (2026) - Flapen"
---
# **fiji water**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 46Growth 39Conversion 86Competition 0Returns 100Price range 49Avg price 79Brand share 0Review moat 23Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£16.59**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£8.00–£21.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£246K**
£246K/yr · 150K searches
**Growth**
**Okay****+10.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,110.6**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fiji water is a £246K/yr Amazon United Kingdom market (150K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fiji water market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£332K–£415K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- FIJI97% - VOSS3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.
5K3KPrime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/fiji-water/trend)
## **Top fiji water search terms**
- **fiji water**107K/yr+12.4%9.2% conv. - **fiji**19K/yr+4.7%7.8% conv. - **figi water**6K/yr+61.0%9.1% conv. - **fuji water**5K/yr+11.6%9.5% conv. - **water fiji**3K/yr+8.4%8.9% conv. - **fiji water 500ml 24 pack**8K/yr-50.0%20.6% conv. - **fiji water 1l**2K/yr-25.8%17.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/fiji-water/search-terms)
## **Top fiji water products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£37K30%£74K45%£111K60%£148K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FIJI Artesian Bottled Water 500mL (Pack of 24)**FIJI**£21.68**4.6★8,860 rev](https://www.amazon.co.uk/dp/B0032NDN1U) [2**FIJI Artesian Bottled Water 1L (Pack of 12)**FIJI**£18.19**4.6★8,860 rev](https://www.amazon.co.uk/dp/B00DEDNR7S) [3**FIJI Artesian Bottled Water 330ml (Pack of 24)**FIJI**£16.37**4.6★8,860 rev](https://www.amazon.co.uk/dp/B0D33H2KLT) [4**FIJI Artesian Bottled Water 700mL (Pack of 12) - Sports Cap**FIJI**£18.73**4.6★8,860 rev](https://www.amazon.co.uk/dp/B07XZ3WMSB) [5**Voss 250ml x 12-100% RPET Premium Mineral Water Pure Still Water with Unique and Iconic Design**VOSS**£8.00**4.4★113 rev](https://www.amazon.co.uk/dp/B0DDKDJ5JL)
### **Newest**
by launch date
[**Voss 250ml x 12-100% RPET Premium Mineral Water Pure Still Water with Unique and Iconic Design**VOSS**£8.00**113 rev1y ago](https://www.amazon.co.uk/dp/B0DDKDJ5JL) [**FIJI Artesian Bottled Water 330ml (Pack of 24)**FIJI**£16.37**8,860 rev2y ago](https://www.amazon.co.uk/dp/B0D33H2KLT) [**FIJI Artesian Bottled Water 700mL (Pack of 12) - Sports Cap**FIJI**£18.73**8,860 rev6y ago](https://www.amazon.co.uk/dp/B07XZ3WMSB) [**FIJI Artesian Bottled Water 1L (Pack of 12)**FIJI**£18.19**8,860 rev11y ago](https://www.amazon.co.uk/dp/B00DEDNR7S) [**FIJI Artesian Bottled Water 500mL (Pack of 24)**FIJI**£21.68**8,860 rev13y ago](https://www.amazon.co.uk/dp/B0032NDN1U)
### **Trending**
90-day click momentum
[**Voss 250ml x 12-100% RPET Premium Mineral Water Pure Still Water with Unique and Iconic Design**VOSS**£8.00**4.4★**▲ 108%**](https://www.amazon.co.uk/dp/B0DDKDJ5JL) [**FIJI Artesian Bottled Water 500mL (Pack of 24)**FIJI**£21.68**4.6★**▲ 42%**](https://www.amazon.co.uk/dp/B0032NDN1U) [**FIJI Artesian Bottled Water 330ml (Pack of 24)**FIJI**£16.37**4.6★**▼ 15%**](https://www.amazon.co.uk/dp/B0D33H2KLT) [**FIJI Artesian Bottled Water 700mL (Pack of 12) - Sports Cap**FIJI**£18.73**4.6★**▼ 22%**](https://www.amazon.co.uk/dp/B07XZ3WMSB) [**FIJI Artesian Bottled Water 1L (Pack of 12)**FIJI**£18.19**4.6★**▼ 26%**](https://www.amazon.co.uk/dp/B00DEDNR7S)
## **What buyers say about fiji water**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**44%
*“a crisp taste with a creamy feel”*
**Size-Overall**13%
*“Nice size bottle”*
**Value For Money**12%
*“cheaper than you can”*
**Ease Of Use**5%
*“the bottles are easy on eye”*
**Quality-Overall**4%
*“Good Quality Product”*
**Salt Content**3%
*“Tasted like normal water however may be beneficial for the large silica levels”*
**Recycle/Reuse**3%
*“Bottles can be reusable”*
**Design-Overall**3%
*“Cute bottle, good looking design”*
**Flavor**3%
*“Tasted like normal water however may be beneficial for the large silica levels”*
**Moist/Dry**2%
*“sparking all senses as this stunning water hydrates you”*
### **What buyers complain about **
**Taste-Overall**31%
*“Awful tasting water”*
**Value For Money**21%
*“Too expensive”*
**Size-Overall**8%
*“Too small”*
**Stale/Rotten/Spoiled**8%
*“Rubbish”*
**Hard Feel**8%
*“test says hard water”*
**Color**4%
*“they are tinted blue so I had to get other ones for that purpose”*
**Ease Of Use**4%
*“Bottles not as easy to open compared to standard design bottles”*
**Flavor**2%
*“not happy with the quality doesnt taste like a fresh bottle of water should do”*
**Quality-Overall**2%
*“not happy with the quality doesnt taste like a fresh bottle of water should do”*
## **Common questions**
- **Is fiji water profitable to sell on Amazon United Kingdom?**
- The niche generates £246K/yr across 5 tracked products. 90-day search growth is +10.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the fiji water niche?**
- 2 brands and 15 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fiji water?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.1%.
- **When does demand for fiji water peak?**
- Demand peaks in Jul; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the fiji water niche?**
- Listings span £8.00–£21.68; the average listing price is £16.59 (sweet spot $15–$100). The average incumbent carries 7,111 reviews — the moat a new listing must climb.
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