---
title: "Fig — £185K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/fig"
last_updated: "2026-07-31T19:19:58.518Z"
locale: en
meta:
description: "Niche score 48/100 · £185K/yr market · 220K searches/yr · £8.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £185K/yr market · 220K searches/yr · £8.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fig — £185K/yr Amazon UK Niche (2026) - Flapen"
---
# **fig**
**Skip it**
Soft demand (-14.9% this quarter) — this niche doesn't clear our bar today.
Market size 37Growth 18Conversion 88Competition 27Returns 100Price range 20Avg price 23Brand share 30Review moat 82Quality gap 82
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****368.07**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£185K**
£185K/yr · 220K searches
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£8.23**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.97–£18.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-14.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, fig is a £185K/yr Amazon United Kingdom market (220K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fig market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **£165K–£206K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#821**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **47%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**9%**
- by Amazon55% - Morrisons14% - Old India6% - Wholefood Earth6% - Whitworths5% - Biopocket4% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.
6K4KSpike '24Spike '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/fig/trend)
## **Top fig search terms**
- **figs**63K/yr-8.6%11.2% conv. - **dried figs**43K/yr-12.8%9.3% conv. - **fig**74K/yr-13.8%2.6% conv. - **figs dried fruit**13K/yr-40.2%8.5% conv. - **dried figs ready to eat**4K/yr-5.4%13.0% conv. - **dry figs**7K/yr-29.9%6.0% conv. - **anjeer dry fruit**5K/yr-30.9%3.4% conv. - **fresh figs**4K/yr-10.8%6.6% conv. - **dried fig**3K/yr-26.2%5.7% conv. - **anjeer**3K/yr-22.0%2.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/fig/search-terms)
## **Top fig products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£18K20%£37K30%£55K40%£74K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Dried Figs 200 g**by Amazon**£2.04**4.2★1,488 rev](https://www.amazon.co.uk/dp/B0CCV25N19) [2**by Amazon Dried Figs 200 g Pack of 6**by Amazon**£11.39**4.2★1,488 rev](https://www.amazon.co.uk/dp/B08LM2VRHZ) [3**Morrisons Figs 140 g**Morrisons**£2.20**4.3★319 rev](https://www.amazon.co.uk/dp/B01N5NOQVU) [4**by Amazon Figs 140g**by Amazon**£2.06**4.1★251 rev](https://www.amazon.co.uk/dp/B0BCQDS5HP) [5**Old India Figs Dried 1kg**Old India**£11.16**3.9★144 rev](https://www.amazon.co.uk/dp/B08LVX3M6D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PREMIUM SUNDRIED KALAMATA FIGS 400GR**GREEKELEO**£8.62**45 rev9mo ago](https://www.amazon.co.uk/dp/B0FX5ZC2HT) [**Minton & Donello - Organic Figs 250g Pack**Minton & Donello**£4.05**41 rev2y ago](https://www.amazon.co.uk/dp/B0D1RBH7WK) [**by Amazon Dried Figs 200 g Pack of 6**by Amazon**£11.39**1,488 rev2y ago](https://www.amazon.co.uk/dp/B08LM2VRHZ) [**by Amazon Dried Figs 200 g**by Amazon**£2.04**1,488 rev2y ago](https://www.amazon.co.uk/dp/B0CCV25N19) [**Organic Dried Figs 1kg (BWFO)**Buy Whole Foods Online**£14.33**36 rev3y ago](https://www.amazon.co.uk/dp/B0BH4FKNGL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Old India Figs Dried 1kg**Old India**£11.16**3.9★**▲ 61%**](https://www.amazon.co.uk/dp/B08LVX3M6D) [**Persis Natural Dried Figs (Grade A) (500g)**Persis**£9.78**4.6★**▲ 39%**](https://www.amazon.co.uk/dp/B01CVY9FCG) [**by Amazon Dried Figs 200 g Pack of 6**by Amazon**£11.39**4.2★**▲ 24%**](https://www.amazon.co.uk/dp/B08LM2VRHZ) [**by Amazon Dried Figs 200 g**by Amazon**£2.04**4.2★**▲ 23%**](https://www.amazon.co.uk/dp/B0CCV25N19) [**Whitworths Snack on Soft Smyrna Figs 175g**Whitworths**£1.97**4.3★**▲ 17%**](https://www.amazon.co.uk/dp/B01DPAV4TW)
**~~View all trending →~~**
## **What buyers say about fig**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Tastes as good as any I have tasted”*
**Quality-Overall**21%
*“Excellent product”*
**Sweetness**11%
*“not over sweet”*
**Value For Money**9%
*“The value for money is excellent”*
**Nutritional Content**5%
*“an easy way to increase fibre into your diet”*
**Freshness**4%
*“Fresh and delicious”*
**Ease Of Chewing/Swallowing**3%
*“I enjoy the fact that they are chewy”*
**Baking**2%
*“Great for baking recipes and snacks”*
**Soft Feel**2%
*“Lovely and soft”*
**Texture/Consistency-Overall**1%
*“the texture is soft”*
### **What buyers complain about **
**Moist/Dry**27%
*“dry and shrivelled”*
**Quality-Overall**11%
*“The supplier needs better quality control if it wants to build up a stable customer base”*
**Taste-Overall**9%
*“they taste weird”*
**Hard Feel**9%
*“They were very hard dry”*
**Ease Of Chewing/Swallowing**5%
*“rubbery to chew”*
**Advertised Vs Actual Product**5%
*“The image is misleading”*
**Stale/Rotten/Spoiled**5%
*“Poor quality figs”*
**Sweetness**4%
*“Too sweet”*
**Powdered/Crumbled**4%
*“too much white powder on top”*
**Bitter**4%
*“ripe, almost flavorless, even a lite bitter”*
## **Common questions**
- **Is fig profitable to sell on Amazon United Kingdom?**
- The niche generates £185K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the fig niche?**
- 10 brands and 19 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in fig?**
- Top complaints mined from reviews: Moist/Dry, Quality-Overall, Taste-Overall. The return rate is 0.0%.
- **When does demand for fig peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the fig niche?**
- Listings span £1.97–£18.23; the average listing price is £8.23 (sweet spot $15–$100). The average incumbent carries 368 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)