---
title: "Fibre One — £98K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/fibre-one"
last_updated: "2026-07-31T20:14:22.819Z"
locale: en
meta:
description: "Niche score 44/100 · £98K/yr market · 94K searches/yr · £11.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £98K/yr market · 94K searches/yr · £11.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fibre One — £98K/yr Amazon UK Niche (2026) - Flapen"
---
# **fibre one**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 25Conversion 84Competition 24Returns 100Price range 50Avg price 45Brand share 15Review moat 65Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****894.53**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£1.42–£28.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.42**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-0.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£98K**
£98K/yr · 94K searches
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fibre one is a £98K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fibre one market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£91K–£114K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**89**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**4%**
- The Gut Stuff44% - Indi25% - Perkier18% - Nakd5% - Go Ahead3% - Morrisons2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 60 weeks — -0.9% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Spike '26Prime Day '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/fibre-one/trend)
## **Top fibre one search terms**
- **fibre bars**17K/yr-1.5%2.8% conv. - **high fibre snacks**12K/yr-3.5%2.4% conv. - **the gut stuff bars**7K/yr+20.4%7.8% conv. - **perkier bars**10K/yr-11.2%11.6% conv. - **the gut stuff**8K/yr-18.4%5.2% conv. - **indi gut health bars**2K/yr+277.8%17.1% conv. - **gut stuff bars**5K/yr-4.3%8.5% conv. - **indi gut bar**7K/yr-27.1%13.9% conv. - **high fibre bars**5K/yr+6.9%1.8% conv. - **gut stuff**5K/yr+6.8%7.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/fibre-one/search-terms)
## **Top fibre one products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£20K30%£29K40%£39K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**INDI High Fibre Gut Health Bars Made of 20 Superfoods Vegan & Gluten Free Plant Based with Nuts Seeds & Fruit With No Added Sugar & Natural Energy 12 Pack Made in UK**Indi**£16.35**4.7★128 rev](https://www.amazon.co.uk/dp/B0DNRC59R2) [2**The Gut Stuff High Fibre Fruit & Nut Bars Gut Friendly Snack Gluten Free Vegan Low Calorie Healthy Snacks - 12 Bars - Mixed Flavours**The Gut Stuff**£12.21**4.3★435 rev](https://www.amazon.co.uk/dp/B08PZ9ZDZ8) [3**Perkier Variety Box 18 High Fibre Bars 6 Flavours Vegan Gluten Free Protein Lower Sugar Office Snacks High Fibre Snack Natural Lower Calorie Healthy Nut Cereal Gut Health Multipack**Perkier**£13.08**4.5★898 rev](https://www.amazon.co.uk/dp/B0BMGWRY3P) [4**The Gut Stuff High Fibre Fruit & Nut Bars Gut Friendly Snack Gluten Free Vegan Low Calorie Healthy Snacks - 12 Bars - Cocoa & Hazelnut Flavour**The Gut Stuff**£12.24**4.4★74 rev](https://www.amazon.co.uk/dp/B08M9Q51NJ) [5**The Gut Stuff High Fibre Fruit & Nut Bars Gut Friendly Snack Gluten Free Vegan Low Calorie Healthy Snacks - 30 Bars - Mixed Flavours**The Gut Stuff**£28.55**4.3★48 rev](https://www.amazon.co.uk/dp/B0C4699FHF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Edamame Beans snack (10x26g Packs) High Protein High Fibre snack dry roasted edamame Sour Cream and Onion Flavour. Healthy keto snacks low carb protein snacks vegan gluten free**Real Naturals**£9.44**9 rev8mo ago](https://www.amazon.co.uk/dp/B0G3Q92MMG) [**Morrisons Chocolate Brownie Fibre Bars 5pk 120g**Morrisons**£1.54**5 rev8mo ago](https://www.amazon.co.uk/dp/B0FZVTZ85L) [**INDI High Fibre Gut Health Bars Made of 20 Superfoods Vegan & Gluten Free Plant Based with Nuts Seeds & Fruit With No Added Sugar & Natural Energy 12 Pack Made in UK**Indi**£16.35**128 rev1y ago](https://www.amazon.co.uk/dp/B0DNRC59R2) [**The Gut Stuff High Fibre Fruit & Nut Bars Gut Friendly Snack Gluten Free Vegan Low Calorie Healthy Snacks - 30 Bars - Mixed Flavours**The Gut Stuff**£28.55**48 rev3y ago](https://www.amazon.co.uk/dp/B0C4699FHF) [**Nakd Cocoa Hazelnut Protein Bar - Vegan - Gluten Free - Healthy Snack 45g (Pack of 16 bars)**Nakd**£10.60**1,216 rev3y ago](https://www.amazon.co.uk/dp/B0C46XHWLW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Edamame Beans snack (10x26g Packs) High Protein High Fibre snack dry roasted edamame Sour Cream and Onion Flavour. Healthy keto snacks low carb protein snacks vegan gluten free**Real Naturals**£9.44**4.3★**▲ 259%**](https://www.amazon.co.uk/dp/B0G3Q92MMG) [**Go Ahead FibreJacks Apple & Strawberry 4 Bars 118.9 g (Pack of 1)**Go Ahead**£1.42**4.0★**▲ 86%**](https://www.amazon.co.uk/dp/B0BSHGLDF4) [**The Gut Stuff High Fibre Fruit & Nut Bars Gut Friendly Snack Gluten Free Vegan Low Calorie Healthy Snacks - 30 Bars - Mixed Flavours**The Gut Stuff**£28.55**4.3★**▲ 80%**](https://www.amazon.co.uk/dp/B0C4699FHF) [**KIND Bars Gluten Free Snack Bars Maple Pecan Almond High Fibre Healthy Snack No Artificial Colours Flavours or Preservatives Multipack 12 x 40g**KIND**£7.26**4.4★**▲ 72%**](https://www.amazon.co.uk/dp/B09SHWXBG6) [**The Gut Stuff High Fibre Fruit & Nut Bars Gut Friendly Snack Gluten Free Vegan Low Calorie Healthy Snacks - 12 Bars - Apple & Cinnamon Flavour**The Gut Stuff**£12.20**4.1★**▲ 57%**](https://www.amazon.co.uk/dp/B08M991SNX)
**~~View all trending →~~**
## **What buyers say about fibre one**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**35%
*“Absolutely delicious”*
**Nutritional Content**12%
*“Gluten free”*
**Value For Money**11%
*“Good for the price”*
**Health Benefits-Overall**7%
*“Great healthy snack”*
**Flavor**6%
*“Great flavour”*
**Quality-Overall**6%
*“the quality has been consistent with every order”*
**Sweetness**2%
*“These Bars are very soft & very sweet”*
**Ease Of Chewing/Swallowing**2%
*“not too chewy”*
**Texture/Consistency-Overall**1%
*“Lovely texture”*
**Advertised Vs Actual Product**1%
*“As Described by seller”*
### **What buyers complain about **
**Taste-Overall**12%
*“No taste”*
**Size-Overall**9%
*“very small portions”*
**Value For Money**7%
*“Not worth it”*
**Advertised Vs Actual Product**7%
*“Misleading advert”*
**Sweetness**5%
*“They arent too sweet as no added sugar”*
**Flavor**4%
*“Individual flavours are very delicate”*
**Nutritional Content**4%
*“Low in protein though”*
**Ease Of Chewing/Swallowing**3%
*“too hard to eat”*
**Moist/Dry**3%
*“as the bars are very dry they are hard to swallow”*
**Artificial Sweeteners**3%
*“More sugar than protein bars”*
## **Common questions**
- **Is fibre one profitable to sell on Amazon United Kingdom?**
- The niche generates £98K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the fibre one niche?**
- 9 brands and 89 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in fibre one?**
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for fibre one peak?**
- Demand peaks in Jan–Feb–Mar; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the fibre one niche?**
- Listings span £1.42–£28.55; the average listing price is £11.42 (sweet spot $15–$100). The average incumbent carries 895 reviews — the moat a new listing must climb.
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