---
title: "Feta Cheese — £170K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/feta-cheese"
last_updated: "2026-07-31T20:16:32.899Z"
locale: en
meta:
description: "Niche score 45/100 · £170K/yr market · 184K searches/yr · £2.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £170K/yr market · 184K searches/yr · £2.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Feta Cheese — £170K/yr Amazon UK Niche (2026) - Flapen"
---
# **feta cheese**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 61Conversion 100Competition 15Returns 100Price range 0Avg price 6Brand share 0Review moat 79Quality gap 40
**Conversion**
**Incredible****39.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****428.1**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+38.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£170K**
£170K/yr · 184K searches
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£2.31**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.95–£3.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, feta cheese is a £170K/yr Amazon United Kingdom market (184K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **feta cheese market data**
- **Units sold / yr**
- **80K–100K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£185K–£231K**
- units × avg price
- **Conversion rate**
- **39.9%**
- **Avg BSR**
- **#245**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **30%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Morrisons58% - by Amazon21% - olympus11% - Odysea10%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +38.0% search growth over the last 90 days.
6K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/feta-cheese/trend)
## **Top feta cheese search terms**
- **feta cheese**106K/yr+38.7%38.0% conv. - **feta**62K/yr+39.2%34.8% conv. - **greek cheese**11K/yr+14.3%5.3% conv. - **salad cheese**6K/yr+62.4%24.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/feta-cheese/search-terms)
## **Top feta cheese products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£17K20%£34K30%£51K40%£68K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Greek Feta 200g**Morrisons**£2.25**4.6★2,178 rev](https://www.amazon.co.uk/dp/B01B409CNK) [2**by Amazon Feta Cheese 200g**by Amazon**£1.84**4.5★389 rev](https://www.amazon.co.uk/dp/B0CB1STFR4) [3**Morrisons Savers Greek Style Salad Cheese 200g**Morrisons**£0.95**4.2★63 rev](https://www.amazon.co.uk/dp/B0BGSY38GP) [4**Olympus Feta Original 200g**olympus**£2.64**4.5★80 rev](https://www.amazon.co.uk/dp/B0CKLRD2R4) [5**Morrisons Feta Cubes 435g**Morrisons**£3.02**4.5★327 rev](https://www.amazon.co.uk/dp/B07FV7K22C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Olympus Feta Original 200g**olympus**£2.64**80 rev2y ago](https://www.amazon.co.uk/dp/B0CKLRD2R4) [**by Amazon Feta Cheese 200g**by Amazon**£1.84**389 rev3y ago](https://www.amazon.co.uk/dp/B0CB1STFR4) [**Morrisons Savers Greek Style Salad Cheese 200g**Morrisons**£0.95**63 rev3y ago](https://www.amazon.co.uk/dp/B0BGSY38GP) [**Odysea Greek Crumbly Cheese 200g**Odysea**£2.03**116 rev4y ago](https://www.amazon.co.uk/dp/B0B3JDKL51) [**Odysea PDO Feta Cubes in Brine (430g) Greek Feta Cheese (150g)**Odysea**£2.73**313 rev5y ago](https://www.amazon.co.uk/dp/B098PVJ1MD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Olympus Feta Original 200g**olympus**£2.64**4.5★**▲ 78%**](https://www.amazon.co.uk/dp/B0CKLRD2R4) [**Morrisons Savers Greek Style Salad Cheese 200g**Morrisons**£0.95**4.2★**▲ 36%**](https://www.amazon.co.uk/dp/B0BGSY38GP) [**Odysea 100% Sheeps Milk Feta 200 g**Odysea**£2.54**4.6★**▲ 21%**](https://www.amazon.co.uk/dp/B0923GLT59) [**Morrisons Feta Cubes 435g**Morrisons**£3.02**4.5★**— 6%**](https://www.amazon.co.uk/dp/B07FV7K22C) [**by Amazon Feta Cheese 200g**by Amazon**£1.84**4.5★**— 3%**](https://www.amazon.co.uk/dp/B0CB1STFR4)
**~~View all trending →~~**
## **What buyers say about feta cheese**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**58%
*“Very tasty and versatile”*
**Freshness**14%
*“Fresh & tasty”*
**Quality-Overall**11%
*“Good quality feta, tastes good”*
**Texture/Consistency-Overall**9%
*“Beautifully fresh feta - perfect texture”*
**Soft Feel**2%
*“Nice and soft”*
**Eco Friendliness**2%
*“Great taste and value and great for the environment”*
### **What buyers complain about **
**Quality-Overall**29%
*“Not the best”*
**Taste-Overall**21%
*“Like one expects it to taste”*
**Salt Content**21%
*“Few pieces,alot of salty water”*
**Texture/Consistency-Overall**7%
*“terrible taste poor texture”*
**Size-Overall**5%
*“small in quantity”*
## **Common questions**
- **Is feta cheese profitable to sell on Amazon United Kingdom?**
- The niche generates £170K/yr across 10 tracked products. 90-day search growth is +38.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the feta cheese niche?**
- 4 brands and 11 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in feta cheese?**
- Top complaints mined from reviews: Quality-Overall, Taste-Overall, Salt Content. The return rate is 0.0%.
- **When does demand for feta cheese peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the feta cheese niche?**
- Listings span £0.95–£3.02; the average listing price is £2.31 (sweet spot $15–$100). The average incumbent carries 428 reviews — the moat a new listing must climb.
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