---
title: "Fart — £16K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/fart"
last_updated: "2026-07-31T17:54:45.288Z"
locale: en
meta:
description: "Niche score 56/100 · £16K/yr market · 77K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £16K/yr market · 77K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fart — £16K/yr Amazon UK Niche (2026) - Flapen"
---
# **fart**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 4Growth 22Conversion 34Competition 85Returns 98Price range 27Avg price 21Brand share 96Review moat 80Quality gap 97
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Incredible****34%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Review moat**
**Great****405.62**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£3.37–£19.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-5.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.59**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£16K**
£16K/yr · 77K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, fart is a £16K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 34% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fart market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£19K–£23K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#528**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **78%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**42 **▲rising
**Sellers**
**103**
**Top-5 brand share**
**34%**
Top 20: 79%
**Top-5 click share**
**30%**
Top 20: 72%
**Open market**
**61%**
- BestaFiesta9% - Tobar8% - Cheatwell Games7% - Boxer Gifts5% - YgonziRuvc5% - LNYMZD5%
## **Demand**
Weekly Amazon search volume, last 30 weeks — -5.7% search growth over the last 90 days.
4K3KSpike '26Dec '25Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/fart/trend)
## **Top fart search terms**
- **fart**31K/yr-12.7%1.5% conv. - **fart gifts**9K/yr-18.6%2.0% conv. - **farting toys**5K/yr+45.1%1.8% conv. - **fart toy**13K/yr+17.1%4.4% conv. - **fart noise maker**4K/yr+50.3%3.6% conv. - **farting gifts**8K/yr-13.8%1.3% conv. - **farts**3K/yr-25.5%1.3% conv. - **farting toy**3K/yr-38.8%3.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/fart/search-terms)
## **Top fart products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4766%£9529%£1K12%£2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tobar 10351 Classic Jokes Fart Whistle**Tobar**£4.57**3.8★3,916 rev](https://www.amazon.co.uk/dp/B001BIQARW) [2**Cheatwell Games Fart Card Game - The Explosive Card Game - Easy to Learn Fast Flatulent Fun Kids Family & Friends Party Game Funny Fast Acting Toilet Humour Ages 8+ 3+ Players**Cheatwell Games**£5.40**4.4★3,796 rev](https://www.amazon.co.uk/dp/B0168FKRS0) [3**Boxer Gifts Novelty Fart Trumpet - Joke Gifts Age 9+ For Children - Funny Stocking Filler Toys For Kids - Silly Boys & Girls Birthday - Pass The Parcel Item Yellow**Boxer Gifts**£3.38**4.3★1,064 rev](https://www.amazon.co.uk/dp/B00TILP8UE) [4**Fart Toy 2 Pack Fart Machine Prank Farting Noise Maker for Parties Birthday Celebrations and Social Gatherings Red and Black**YgonziRuvc**£6.55**3.1★6 rev](https://www.amazon.co.uk/dp/B0G2M721QH) [5**Black Novelty Squeeze Prank Farting Noise Maker Fart Machine Fart Sounds Machine Prank Joke for Party Birthday Joke Gift Practical Jokes Novelty and Gag**LNYMZD**£4.83**2.7★67 rev](https://www.amazon.co.uk/dp/B0DB6BXK2D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sound Effects Machine Rechargeable 2-in-1 Separable Magnetic 16 Hilarious Sounds Volume Adjustment Interactive Prank Toy for Boys Ages 6 7 8 9 10 Year Old Gifts (Black)**Okaloka**£10.85**59 rev2mo ago](https://www.amazon.co.uk/dp/B0GWJBQSQ8) [**2 Pcs Fart Machine Realistic Sound Fart Whistle Toy Set Fart Noises Toy Practical Jokes Hilarious Squeeze Prank Gag Gift for Parties and Social Gatherings (Red Black)**Gubilacrum**£7.16**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GGZ79NQQ) [**XUDUOO Funny Talking Poop Pet Plush Toy Farting Dog Toy with 6+ Different Fart Sounds Emoticon Poops Stress Toys Hilarious Prank Gift for Stress Relief Jokes or Party**XUDUOO**£10.01**14 rev7mo ago](https://www.amazon.co.uk/dp/B0G72B8PL5) [**Fart Toy 2 Pack Fart Machine Prank Farting Noise Maker for Parties Birthday Celebrations and Social Gatherings Red and Black**YgonziRuvc**£6.55**6 rev8mo ago](https://www.amazon.co.uk/dp/B0G2M721QH) [**Mr. Farts Button - 101 Funny Fart Sounds Noise Machine Prank Toy & Gag Gift**Mr. Farts**£10.82**25 rev8mo ago](https://www.amazon.co.uk/dp/B0FH5J1LNT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sound Effects Machine Rechargeable 2-in-1 Separable Magnetic 16 Hilarious Sounds Volume Adjustment Interactive Prank Toy for Boys Ages 6 7 8 9 10 Year Old Gifts (Black)**Okaloka**£10.85**4.3★**▲ 464%**](https://www.amazon.co.uk/dp/B0GWJBQSQ8) [**CMANLNYK Fart Machine with Remote Control - Small Electronic Fart Toy Easy-hiding Farting Box Funny Prank Novelty Joke Gifts for Kid Adult Teen for Birthday Party for Home Office Pranks Jokes Games**CMANLNYK**£9.01**3.5★**▲ 347%**](https://www.amazon.co.uk/dp/B0FRSS3S5L) [**Black Novelty Fart Machine Squeeze Pooter Prank Farting Noise Maker Fart Sounds Machine Prank Joke for Party Birthday Joke Gift Practical Jokes Gag Toys and Practical Jokes**Nlinlin**£5.31**1.8★**▲ 305%**](https://www.amazon.co.uk/dp/B0FG7G6BCS) [**2 Pcs Fart Machine Realistic Sound Fart Whistle Toy Set Fart Noises Toy Practical Jokes Hilarious Squeeze Prank Gag Gift for Parties and Social Gatherings (Red Black)**Gubilacrum**£7.16**3.5★**▲ 250%**](https://www.amazon.co.uk/dp/B0GGZ79NQQ) [**Fart Toy 2 Pack Fart Machine Prank Farting Noise Maker for Parties Birthday Celebrations and Social Gatherings Red and Black**YgonziRuvc**£6.55**3.1★**▲ 236%**](https://www.amazon.co.uk/dp/B0G2M721QH)
**~~View all trending →~~**
## **What buyers say about fart**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**21%
*“Good fun”*
**Gifting Purpose**20%
*“Great gift”*
**Quality-Overall**12%
*“Decent quality”*
**Advertised Vs Actual Product**6%
*“Does what is advertised”*
**Value For Money**4%
*“Great value for money”*
**Audio Quality**3%
*“The sound quality is surprisingly good”*
**Smell**3%
*“The scent is incredibly realistic”*
**Ease Of Use**3%
*“Easy to use”*
**Charging**2%
*“I also like that it is USB charged”*
**Size-Overall**1%
*“The spray bottle is convenient sized”*
### **What buyers complain about **
**Smell**24%
*“Horrible Smell”*
**Functionality-Overall**14%
*“Didnt work”*
**Quality-Overall**11%
*“Poor quality”*
**Value For Money**9%
*“The Price is a bit expensive so its”*
**Noise Level**7%
*“I could hear it rattling”*
**Audio Quality**2%
*“even if it the sound quality itself isn't exactly that clear”*
**Strength**2%
*“Ineffective”*
**Advertised Vs Actual Product**2%
*“CHINESE false advertising as usual”*
**Durability**2%
*“come apart easily too”*
**Size-Overall**1%
*“Tiny and dont work”*
### **Top return reasons **
**Functionality-Overall**36%
**Defective Material/Parts**10%
**Noise Level**9%
**Size-Overall**7%
**Audio Quality**5%
**Quality-Overall**5%
**Advertised Vs Actual Product**4%
**Battery Inclusion**4%
**Smell**4%
**Cushion**3%
## **Common questions**
- **Is fart profitable to sell on Amazon United Kingdom?**
- The niche generates £16K/yr across 45 tracked products. 2 of 20 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the fart niche?**
- 42 brands and 103 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 34% of demand.
- **What do buyers complain about in fart?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Quality-Overall. The return rate is 0.5%.
- **What does it cost to enter the fart niche?**
- Listings span £3.37–£19.26; the average listing price is £7.59 (sweet spot $15–$100). The average incumbent carries 406 reviews — the moat a new listing must climb.
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