---
title: "Faith in Nature Washing Up Liquid — £151K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/faith-in-nature-washing-up-liquid"
last_updated: "2026-07-31T18:00:20.247Z"
locale: en
meta:
description: "Niche score 39/100 · £151K/yr market · 168K searches/yr · £6.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £151K/yr market · 168K searches/yr · £6.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Faith in Nature Washing Up Liquid — £151K/yr Amazon UK Niche (2026) - Flapen"
---
# **faith in nature washing up liquid**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 20Conversion 97Competition 27Returns 99Price range 37Avg price 17Brand share 3Review moat 35Quality gap 25
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£1.98–£22.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,032.61**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£151K**
£151K/yr · 168K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.15**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, faith in nature washing up liquid is a £151K/yr Amazon United Kingdom market (168K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Feb. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **faith in nature washing up liquid market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£123K–£154K**
- units × avg price
- **Conversion rate**
- **14.7%**
- **Avg BSR**
- **#60**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**80**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Method59% - Ecover23% - Miniml10% - FAITH IN NATURE5% - ATTITUDE2% - Pryse1%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -10.6% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/faith-in-nature-washing-up-liquid/trend)
## **Top faith in nature washing up liquid search terms**
- **method washing up liquid**82K/yr-21.1%15.5% conv. - **ecover zero washing up liquid**13K/yr+19.2%8.6% conv. - **natural washing up liquid**12K/yr+1.9%8.7% conv. - **washing up liquid method**11K/yr-6.8%13.5% conv. - **non toxic washing up liquid**11K/yr-11.8%7.8% conv. - **faith in nature washing up liquid**7K/yr+37.5%6.8% conv. - **sensitive washing up liquid**8K/yr-8.9%4.9% conv. - **method washing up liquid refill**10K/yr-32.1%20.2% conv. - **ecover washing up liquid zero**4K/yr+23.0%9.5% conv. - **natural dish soap**4K/yr-10.5%6.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/faith-in-nature-washing-up-liquid/search-terms)
## **Top faith in nature washing up liquid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£30K30%£45K40%£61K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Method Washing Up Liquid Green Tea & Citrus 532 ml**Method**£2.84**4.5★3,549 rev](https://www.amazon.co.uk/dp/B084G78DHJ) [2**Method Washing Up Liquid Refill Peach & Pink Pepper 1 L**Method**£5.45**4.8★2,086 rev](https://www.amazon.co.uk/dp/B084HT9BTY) [3**Method Washing Up Liquid Refill Washing Up Soap Tough on Grease and Grime Fresh Coconut Water Scent 1 x 1L**Method**£4.81**4.7★928 rev](https://www.amazon.co.uk/dp/B084HT38JH) [4**Ecover Washing Up Liquid Washing Up Soap Tough on Grease and Grime Fresh Camomile & Clementine Scent 1 x 950ml**Ecover**£2.57**4.7★4,853 rev](https://www.amazon.co.uk/dp/B079TZBWZB) [5**Ecover Zero Washing Up Liquid Refill Washing Up Soap Tough on Grease and Grime Dermatologically Tested 1 x 5L**Ecover**£11.00**4.7★4,035 rev](https://www.amazon.co.uk/dp/B07XDMM7RN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Faith In Nature Natural Super Concentrated Biodegradable Washing Up Liquid with Lemon Oil Vegan and Cruelty Free No SLS Parabens or Phosphates 1 L Bottle**FAITH IN NATURE**£6.33**472 rev4mo ago](https://www.amazon.co.uk/dp/B06XKY1XXF) [**Miniml Washing Up Liquid Rhubarb & Lemon 400ml Plant Based Vegan Dish Soap Biodegradable Non-Toxic Tough on Grease Gentle on Hands**Miniml**£2.14**36 rev6mo ago](https://www.amazon.co.uk/dp/B0GJDQ8YRK) [**Miniml Washing Up Liquid Apple 400ml Plant Based Vegan Dish Soap Biodegradable Non-Toxic Tough on Grease Gentle on Hands**Miniml**£2.26**8 rev6mo ago](https://www.amazon.co.uk/dp/B0GJDTNV58) [**Eco Friendly Cleaning Bundle Ecover Zero Washing Up Liquid 450ml with Pryse Compostable Eco Sponge Scourer & Wooden Dish Brush**Pryse**£11.61**12 rev11mo ago](https://www.amazon.co.uk/dp/B0FP2D6T19) [**Miniml Eco Washing Up Liquid 1L Refill Rhubarb & Lemon Skin Sensitive Friendly Dish Wash Cleaner Plant Based Vegan Cruelty Free Natural Cleaning Products (100 Washes)**Miniml**£3.38**154 rev2y ago](https://www.amazon.co.uk/dp/B0CLSCY866)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Faith In Nature Natural Super Concentrated Biodegradable Washing Up Liquid with Lemon Oil Vegan and Cruelty Free No SLS Parabens or Phosphates 1 L Bottle**FAITH IN NATURE**£6.33**4.7★**▲ 319%**](https://www.amazon.co.uk/dp/B06XKY1XXF) [**Miniml Washing Up Liquid Rhubarb & Lemon 400ml Plant Based Vegan Dish Soap Biodegradable Non-Toxic Tough on Grease Gentle on Hands**Miniml**£2.14**4.6★**▲ 256%**](https://www.amazon.co.uk/dp/B0GJDQ8YRK) [**Miniml Washing Up Liquid Apple 400ml Plant Based Vegan Dish Soap Biodegradable Non-Toxic Tough on Grease Gentle on Hands**Miniml**£2.26**4.1★**▲ 156%**](https://www.amazon.co.uk/dp/B0GJDTNV58) [**ATTITUDE Washing Up Liquid Cuts Grease & Removes Food Residue Gentle on Hands Plant-Based Cleaning Liquid Vegan Dish Soap Wildflowers 700 mL**ATTITUDE**£3.17**4.4★**▲ 90%**](https://www.amazon.co.uk/dp/B0048IC6NO) [**Ecover Zero Washing Up Liquid Washing Up Soap Tough on Grease and Grime Dermatologically Tested 1 x 450 ml**Ecover**£1.98**4.7★**▲ 59%**](https://www.amazon.co.uk/dp/B079NYZ62Z)
**~~View all trending →~~**
## **What buyers say about faith in nature washing up liquid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**23%
*“Love the smell”*
**Quality-Overall**12%
*“So well done to the makers of the product”*
**Eco Friendliness**8%
*“Environmentally friendly”*
**Value For Money**8%
*“Value for money”*
**Washability**7%
*“it has a lovely fragrance which makes washing up a pleasure”*
**Ease Of Cleaning**6%
*“It cleans really well”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**De-Grease**3%
*“It cuts through grease easily”*
**Cleansing**3%
*“Effective cleaning”*
**Durability**2%
*“Long lasting, cleans well even the nasty stuff, good price. at least on Amazon., smells great and good for the planet”*
### **What buyers complain about **
**Value For Money**11%
*“OVERPRICED”*
**Smell**10%
*“Unpleasant smell, ok at washing up”*
**Leak-Proof**7%
*“as not sure at what point the leak happened”*
**Thickness**5%
*“The consistency is about as thick as fairy max power”*
**Dilute/Watery**5%
*“Very very watery”*
**Quality-Overall**3%
*“Declining quality”*
**Washability**3%
*“I basically would not use any other washing up liquid”*
**Eco Friendliness**3%
*“Doesnt care about animal welfare or the environment etc”*
**De-Grease**2%
*“doesn't kill grease”*
**Adhesion/Stickiness**2%
*“The sticker on the outside is a bit off”*
### **Top return reasons **
**Leak-Proof**44%
**Value For Money**11%
**Smell**6%
**Functionality-Overall**5%
**Size-Overall**4%
**Washability**4%
**De-Grease**3%
**Dilute/Watery**3%
**Product Condition**3%
**Moist/Dry**3%
## **Common questions**
- **Is faith in nature washing up liquid profitable to sell on Amazon United Kingdom?**
- The niche generates £151K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the faith in nature washing up liquid niche?**
- 6 brands and 80 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in faith in nature washing up liquid?**
- Top complaints mined from reviews: Value For Money, Smell, Leak-Proof. The return rate is 0.1%.
- **When does demand for faith in nature washing up liquid peak?**
- Demand peaks in Feb; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the faith in nature washing up liquid niche?**
- Listings span £1.98–£22.67; the average listing price is £6.15 (sweet spot $15–$100). The average incumbent carries 3,033 reviews — the moat a new listing must climb.
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