---
title: "Products — fairy non bio washing liquid - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/fairy-non-bio-washing-liquid/products"
last_updated: "2026-07-31T19:08:42.369Z"
locale: en
meta:
  description: "Niche score 48/100 · £1.2M/yr market · 773K searches/yr · £12.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £1.2M/yr market · 773K searches/yr · £12.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — fairy non bio washing liquid - Flapen"
---

# **fairy non bio washing liquid**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 82Growth 19Conversion 96Competition 16Returns 100Price range 51Avg price 53Brand share 0Review moat 86Quality gap 17

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****284.8**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Great****£1.2M**

£1.2M/yr · 773K searches

**Avg price**

**Good****£12.31**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£5.71–£24.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-11.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****81%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand