---
title: "Fairy Max Power Washing Up Liquid — £176K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/fairy-max-power-washing-up-liquid"
last_updated: "2026-07-31T17:59:25.874Z"
locale: en
meta:
description: "Niche score 42/100 · £176K/yr market · 149K searches/yr · £7.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £176K/yr market · 149K searches/yr · £7.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fairy Max Power Washing Up Liquid — £176K/yr Amazon UK Niche (2026) - Flapen"
---
# **fairy max power washing up liquid**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 23Conversion 97Competition 36Returns 100Price range 31Avg price 22Brand share 0Review moat 72Quality gap 18
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****606.05**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£176K**
£176K/yr · 149K searches
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£0.66–£21.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-4.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.86**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fairy max power washing up liquid is a £176K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fairy max power washing up liquid market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£118K–£157K**
- units × avg price
- **Conversion rate**
- **15.0%**
- **Avg BSR**
- **#399**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **45%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**140**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**0%**
- Fairy91% - by Amazon3% - Elbow Grease3% - EMBO2% - STAR FASHION GLOBAL LTD1%
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — -4.8% search growth over the last 90 days.
4K3KPrime Day '25Spike '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/fairy-max-power-washing-up-liquid/trend)
## **Top fairy max power washing up liquid search terms**
- **fairy max power washing up liquid**33K/yr-7.4%12.1% conv. - **fairy max**19K/yr-4.0%14.0% conv. - **antibacterial washing up liquid**19K/yr-5.1%5.6% conv. - **fairy max power**17K/yr-4.1%9.2% conv. - **fairy antibacterial washing up liquid**12K/yr+2.8%5.9% conv. - **fairy liquid antibacterial**12K/yr+23.5%6.2% conv. - **washing up liquid antibacterial**9K/yr+0.6%6.4% conv. - **fairy liquid max power**10K/yr-25.6%13.7% conv. - **fairy liquid max**5K/yr+13.6%13.5% conv. - **fairy max washing up liquid**5K/yr-26.0%10.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/fairy-max-power-washing-up-liquid/search-terms)
## **Top fairy max power washing up liquid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£9K10%£18K15%£26K20%£35K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fairy Max Power Washing Up Liquid Antibacterial 730ML Easy and Effortless Cleaning Even On Your Greasiest Pots and Pans**Fairy**£2.61**4.8★654 rev](https://www.amazon.co.uk/dp/B0DZ75F287) [2**Fairy Max Power Washing Up Liquid 730ML Easy and Effortless Cleaning Even On Your Greasiest Pots and Pans**Fairy**£2.88**4.9★359 rev](https://www.amazon.co.uk/dp/B0FVGHLTJT) [3**Fairy MaxPower Washing Up Liquid Pomegranate 730 ML Easy and Effortless Cleaning Even On Your Greasiest Pots and Pans**Fairy**£2.82**4.8★178 rev](https://www.amazon.co.uk/dp/B0FVYK9P8D) [4**Fairy Max Power Washing Up Liquid Antibacterial 8 x 545ML Easy & Effortless Cleaning Even On Your Greasiest Pots & Pans**Fairy**£17.13**4.8★362 rev](https://www.amazon.co.uk/dp/B0F4DPTG3Z) [5**Fairy Max Power Mrs Hinchs Midsummer Memories Washing Up Liquid 730ML Easy & Effortless Cleaning Even on Your Greasiest Pots & Pans**Fairy**£2.81**5.0★8 rev](https://www.amazon.co.uk/dp/B0GTMPQ25L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fairy Max Power Mrs Hinchs Midsummer Memories Washing Up Liquid 730ML Easy & Effortless Cleaning Even on Your Greasiest Pots & Pans**Fairy**£2.81**8 rev4mo ago](https://www.amazon.co.uk/dp/B0GTMPQ25L) [**Fairy MaxPower Washing Up Liquid Pomegranate 730 ML Easy and Effortless Cleaning Even On Your Greasiest Pots and Pans**Fairy**£2.82**178 rev9mo ago](https://www.amazon.co.uk/dp/B0FVYK9P8D) [**Fairy Max Power Washing Up Liquid 730ML Easy and Effortless Cleaning Even On Your Greasiest Pots and Pans**Fairy**£2.88**359 rev9mo ago](https://www.amazon.co.uk/dp/B0FVGHLTJT) [**Fairy Max Power Washing Up Liquid Lemon 730ML Easy and Effortless Cleaning Even On Your Greasiest Pots and Pans**Fairy**£2.84**155 rev9mo ago](https://www.amazon.co.uk/dp/B0FVGH3XDN) [**Fairy Max Power Washing-Up Liquid POMEGRANATE 640ml × 3 Pack | POMEGRANATE Scent | LiftAction Grease Removal | No Flip Cap | Spring Edition**Fairy**£12.82**15 rev11mo ago](https://www.amazon.co.uk/dp/B0FL1GD3DW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fairy Max Power Mrs Hinchs Midsummer Memories Washing Up Liquid 730ML Easy & Effortless Cleaning Even on Your Greasiest Pots & Pans**Fairy**£2.81**5.0★**▲ 305%**](https://www.amazon.co.uk/dp/B0GTMPQ25L) [**Fairy Max Power Washing Up Liquid Antibacterial 4.32 L (540 Ml X 8) Tea Tree Scent Easy & Effortless Cleaning Even On Your Greasiest Pots & Pans**Fairy**£21.56**4.7★**▲ 143%**](https://www.amazon.co.uk/dp/B09R7ZWZCS) [**byAmazon Washing Up Liquid Lemon 500ml**by Amazon**£0.66**4.5★**▲ 134%**](https://www.amazon.co.uk/dp/B0DSRC33VP) [**Fairy Max Power Washing Up Liquid 730ML Easy and Effortless Cleaning Even On Your Greasiest Pots and Pans**Fairy**£2.88**4.9★**▲ 53%**](https://www.amazon.co.uk/dp/B0FVGHLTJT) [**Fairy Antibacterial Washing Up Liquid Eucalyptus 820 ml**Fairy**£3.21**4.7★**▲ 29%**](https://www.amazon.co.uk/dp/B09XBPX9SM)
**~~View all trending →~~**
## **What buyers say about fairy max power washing up liquid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Decent price”*
**Washability**12%
*“Good washing up”*
**Quality-Overall**11%
*“Very good product, gets dishes clean and smells lovely”*
**Smell**11%
*“smells fresh”*
**Ease Of Cleaning**6%
*“Very effective cleaner”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**De-Grease**4%
*“Powerful on Grease”*
**Durability**3%
*“it is still going strong”*
**Size-Overall**3%
*“Fit for purpose”*
**Ease Of Use**2%
*“The bottle is so easy to use”*
### **What buyers complain about **
**Quality-Overall**13%
*“Poor product”*
**De-Grease**7%
*“didn't cut through the grease very well either”*
**Smell**6%
*“I found the aroma of this quite artificially chemical”*
**Value For Money**6%
*“wouldnt pay full price for it”*
**Strength**6%
*“But the bottle is so flimsy it crumples when squeezed making it hard to handle with 1 hand”*
**Thickness**5%
*“The liquid is thick”*
**Dilute/Watery**5%
*“Poor quality liquid”*
**Washability**3%
*“that means it is impossible to get the final 30% of washing up liquid out of the container”*
**Durability**3%
*“Doesnt last”*
**Size-Overall**2%
*“bottle size being bigger than Fairy's small bottle”*
### **Top return reasons **
**Value For Money**45%
**Leak-Proof**30%
**Size-Overall**5%
**Quality-Overall**3%
**Advertised Vs Actual Product**3%
**Dilute/Watery**3%
**Smell**2%
**Moist/Dry**2%
**Disinfection**2%
**De-Grease**2%
## **Common questions**
- **Is fairy max power washing up liquid profitable to sell on Amazon United Kingdom?**
- The niche generates £176K/yr across 20 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (42/100).
- **How competitive is the fairy max power washing up liquid niche?**
- 5 brands and 140 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fairy max power washing up liquid?**
- Top complaints mined from reviews: Quality-Overall, De-Grease, Smell. The return rate is 0.1%.
- **When does demand for fairy max power washing up liquid peak?**
- Demand peaks in Jan–Oct–Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the fairy max power washing up liquid niche?**
- Listings span £0.66–£21.56; the average listing price is £7.86 (sweet spot $15–$100). The average incumbent carries 606 reviews — the moat a new listing must climb.
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