---
title: "Search terms — fairy liquid 5 litre - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/fairy-liquid-5-litre/search-terms"
last_updated: "2026-07-31T19:08:29.249Z"
locale: en
meta:
  description: "Niche score 40/100 · £72K/yr market · 44K searches/yr · £14.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £72K/yr market · 44K searches/yr · £14.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — fairy liquid 5 litre - Flapen"
---

# **fairy liquid 5 litre**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 20Conversion 92Competition 19Returns 100Price range 48Avg price 72Brand share 7Review moat 50Quality gap 33

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****£14.58**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****1,517.85**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£2.75–£26.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-9.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****£72K**

£72K/yr · 44K searches

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand