---
title: "Fabric Protector Spray — £339K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/fabric-protector-spray"
last_updated: "2026-07-31T17:55:52.538Z"
locale: en
meta:
description: "Niche score 39/100 · £339K/yr market · 208K searches/yr · £11.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £339K/yr market · 208K searches/yr · £11.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fabric Protector Spray — £339K/yr Amazon UK Niche (2026) - Flapen"
---
# **fabric protector spray**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 1Conversion 96Competition 12Returns 98Price range 0Avg price 50Brand share 0Review moat 45Quality gap 52
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£339K**
£339K/yr · 208K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£11.95**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,978.67**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-47.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£7.15–£14.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fabric protector spray is a £339K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fabric protector spray market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£179K–£239K**
- units × avg price
- **Conversion rate**
- **13.7%**
- **Avg BSR**
- **#283**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Scotchgard78% - Furniture Clinic14% - Gardian6% - READY STEADY DEFEND2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -47.2% search growth over the last 90 days.
6K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/fabric-protector-spray/trend)
## **Top fabric protector spray search terms**
- **scotch guard**54K/yr-35.9%14.4% conv. - **scotchgard fabric protector**24K/yr-44.2%12.6% conv. - **fabric protector spray**14K/yr-15.9%5.2% conv. - **scotch guard spray for upholstery**7K/yr-11.4%18.0% conv. - **scotchgard**27K/yr-70.0%7.4% conv. - **scotchgard fabric & upholstery protector**12K/yr-70.3%12.7% conv. - **fabric protector spray upholstery**8K/yr-56.4%9.7% conv. - **scotchgard carpet protector**7K/yr-17.4%5.0% conv. - **scotchgard fabric water shield**3K/yr+52.6%14.4% conv. - **sofa protector spray**7K/yr-58.7%10.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/fabric-protector-spray/search-terms)
## **Top fabric protector spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£34K20%£68K30%£102K40%£136K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scotchgard Fabric Transparent Water Shield 2 Cans x 400ml each - Water Repellent Spray for Clothing and Household Upholstery Items Long-Lasting**Scotchgard**£13.36**4.5★1,400 rev](https://www.amazon.co.uk/dp/B0BMQP1CN6) [2**Scotchgard Multi-Purpose Protector (2)**Scotchgard**£14.69**4.5★1,907 rev](https://www.amazon.co.uk/dp/B08B3Z7B6K) [3**Furniture Clinic Carpet & Upholstery Protector Spray- Repels All Stains and Water - Fabric Protector Spray for Upholstery Carpets Sofas Car Seats Shoes - 500 ml**Furniture Clinic**£10.91**4.3★1,666 rev](https://www.amazon.co.uk/dp/B07N6MFY1G) [4**Scotchgard Fabric Water Shield 1 Can x 400ml - Water Repellent Spray for Clothing and Household Upholstery Items Long-Lasting**Scotchgard**£8.98**4.4★3,279 rev](https://www.amazon.co.uk/dp/B08B1Q9NTS) [5**Carpet and Upholstery Protector Spray 500ml Repels Stains Water and Dirt Fabric Protector for Furniture Carpet Sofa Shoes and Clothing**Gardian**£12.61**4.3★148 rev](https://www.amazon.co.uk/dp/B0F1S5MPKP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fabric & Upholstery Protector Spray 500ml | Long-Lasting Fabric Protection for Carpets Sofas Rugs & Car Upholstery | Stain Barrier Repels Food Drink & Dirty Stains | Invisible Finish Guards Fabrics**READY STEADY DEFEND**£13.17**32 rev11mo ago](https://www.amazon.co.uk/dp/B0FNX4KVB2) [**Carpet and Upholstery Protector Spray 500ml Repels Stains Water and Dirt Fabric Protector for Furniture Carpet Sofa Shoes and Clothing**Gardian**£12.61**148 rev1y ago](https://www.amazon.co.uk/dp/B0F1S5MPKP) [**Scotchgard Suede & Nubuck Protector 2 Cans x 400ml each - Water Repellent Spray Helps Minimize Salt Stains - For Boots Shoes Coats Gloves & More**Scotchgard**£12.78**4,968 rev3y ago](https://www.amazon.co.uk/dp/B0BMVWD628) [**Scotchgard Fabric Transparent Water Shield 2 Cans x 400ml each - Water Repellent Spray for Clothing and Household Upholstery Items Long-Lasting**Scotchgard**£13.36**1,400 rev3y ago](https://www.amazon.co.uk/dp/B0BMQP1CN6) [**Scotchgard Heavy Duty Water Shield Green 400 ml Pack of 2 (2)**Scotchgard**£13.86**776 rev6y ago](https://www.amazon.co.uk/dp/B08CVQNRVB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fabric & Upholstery Protector Spray 500ml | Long-Lasting Fabric Protection for Carpets Sofas Rugs & Car Upholstery | Stain Barrier Repels Food Drink & Dirty Stains | Invisible Finish Guards Fabrics**READY STEADY DEFEND**£13.17**4.5★**▲ 36%**](https://www.amazon.co.uk/dp/B0FNX4KVB2) [**Scotchgard Fabric Transparent Water Shield 2 Cans x 400ml each - Water Repellent Spray for Clothing and Household Upholstery Items Long-Lasting**Scotchgard**£13.36**4.5★**▲ 34%**](https://www.amazon.co.uk/dp/B0BMQP1CN6) [**Scotchgard Heavy Duty Water Shield Green 400 ml Pack of 2 (2)**Scotchgard**£13.86**4.6★**▲ 17%**](https://www.amazon.co.uk/dp/B08CVQNRVB) [**Furniture Clinic Carpet & Upholstery Protector Spray- Repels All Stains and Water - Fabric Protector Spray for Upholstery Carpets Sofas Car Seats Shoes - 500 ml**Furniture Clinic**£10.91**4.3★**— 7%**](https://www.amazon.co.uk/dp/B07N6MFY1G) [**Scotchgard Heavy Duty Water Shield 1 Can 400 ml - Water Repellent Spray Ideal For Outerwear Tents Backpacks Canvas Polyester And Nylon**Scotchgard**£7.15**4.4★**— 0%**](https://www.amazon.co.uk/dp/B08B1TTZJ8)
**~~View all trending →~~**
## **What buyers say about fabric protector spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“very reliable product”*
**Advertised Vs Actual Product**15%
*“does the job”*
**Value For Money**13%
*“Great value”*
**Ease Of Use**11%
*“Easy to use”*
**Efficiency**11%
*“it works great”*
**Water Resistance**8%
*“Water proofing”*
**Smell**5%
*“The smell was not as bad as expected just made sure the window was open”*
**Ease Of Cleaning**3%
*“I give this upholstery cleaner five stars”*
**Color**3%
*“Clear spray did not cause any problems with colour of shoes”*
**Protection**2%
*“Has protected a little”*
### **What buyers complain about **
**Functionality-Overall**23%
*“Did not work”*
**Stain Resistance**15%
*“Doesnt stop stains”*
**Water Resistance**14%
*“Hardly repels water at all”*
**Spray/Flow**10%
*“Not very effective spray”*
**Strength**8%
*“Not strong enough”*
**Eco Friendliness**8%
*“Environmental Concerns”*
**Smell**8%
*“It has a slight odor upon application”*
**Value For Money**4%
*“Waste of £25”*
**Durability**4%
*“it soon wears off”*
**Jamming/Clogging**3%
*“Can runs out of gas or gets clogged”*
### **Top return reasons **
**Functionality-Overall**13%
**Material Quality**9%
**Leak-Proof**9%
**Advertised Vs Actual Product**8%
**Spray/Flow**8%
**Stain Resistance**7%
**Water Resistance**6%
**Compatibility-Overall**6%
**Wet Cleaning**4%
**Value For Money**4%
## **Common questions**
- **Is fabric protector spray profitable to sell on Amazon United Kingdom?**
- The niche generates £339K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -47.2%. Flapen's verdict: Skip it (39/100).
- **How competitive is the fabric protector spray niche?**
- 4 brands and 43 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fabric protector spray?**
- Top complaints mined from reviews: Functionality-Overall, Stain Resistance, Water Resistance. The return rate is 0.4%.
- **When does demand for fabric protector spray peak?**
- Demand peaks in Feb–Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the fabric protector spray niche?**
- Listings span £7.15–£14.69; the average listing price is £11.95 (sweet spot $15–$100). The average incumbent carries 1,979 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)