---
title: "Search terms — extra strong mints - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/extra-strong-mints/search-terms"
last_updated: "2026-07-31T19:05:14.971Z"
locale: en
meta:
  description: "Niche score 48/100 · £174K/yr market · 107K searches/yr · £10.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £174K/yr market · 107K searches/yr · £10.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — extra strong mints - Flapen"
---

# **extra strong mints**

**Skip it**

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 36Growth 24Conversion 97Competition 39Returns 100Price range 28Avg price 38Brand share 12Review moat 94Quality gap 40

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****119.14**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£10.60**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£174K**

£174K/yr · 107K searches

**Price range**

**Okay****£0.92–£20.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-3.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand